Marketing to the ultimate customer. The power of video and the zero moment of truth.
Al Haberstroh (above left), a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV, discuss building confidence and awareness in your cusotmers relationship.
These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.
This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer to the service professional.
Al Haberstroh Bio:
Al Haberstroh is a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket. He has over 25 years experience driving business for companies in the retail, manufacturing, and service industries.
In his career, Al has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
MontAd Media is the agency for the successful Know Your Parts Campaign developed for the AASA. Al and his team developed and manage the Know Your Parts website, http://www.knowyourparts.com/ which gets around 150,000 visits a month from repair professionals and high-value DIY consumers.
Al is a frequent speaker and presenter at marketing and aftermarket events and is a former President of The Automotive Communications Council. MontAD Website.
Robert Cannon is Chairman / CEO of AutoNet TV
Robert truly enjoys the relationships he’s built with employees and customers of AutoNetTV. He knows that AutoNetTV can make a difference in the lives of his customers through their unforgettable and easy-to-use products. He and his wife have eight children and eleven grandchildren. When they are around, he likes to watch and listen to the wonderful and funny things they say and do. Being with his family is the best of life. AutoNet TV Website.
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