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Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get
all right. Thank you very much for joining industrial talk. And thank you very much for your support. This is a here it is Massimo, this is this is the shot. This is the number one industrial related podcast in the universe. And it's backed up by data. You can trust that right. And it is a platform that celebrates industry professionals all around the world. Because you are bold, you are brave, you dare greatly. you innovate, you collaborate, you're making the world a better place and therefore making my life easier, which is very important. And we are broadcasting on site IoT Solutions World Congress 23, Barcelona. And if you're not here, you need to put this on your calendar. It is growing. It has an incredible selection. And companies that are focused on solving problems like this company, Arduino in the hot seat, Massimo, let's get cracking. I miss ice cup. So here, here's the story listeners. And it is a small world story. So we're going out to dinner last night. I have my my entourage with me, my wife and my sister. And we go to this restaurant. And I run into Arduino in Barcelona. That was freaky as heck. I gotta tell you, man. And I've never I've never met Arduino in person. It was just always been by zoom. And that's gonna go and you're gonna work. You guys look the same until there's no difference. It is what it is. So how are you doing? Are you having a good conference? Yeah, it's,
it's quite interesting. So thanks for having me. i It's quite interesting to be here. It's also very interesting to see how this world is changing a little bit, you know? Because
a little bit a little bit. Maybe. Okay, massively. There you go, man. Yeah,
but, you know, I'm Italian. We tend to understate why in the Americans tends to over be over enthusiastic about Thank
you very much appreciate slapping slapperton. It's
just a difference in culture. Yeah, that's not what I'm saying. It's interesting to see the evolution of these events. No, because they used to be bigger in a way. And I think it's it is actually a good way that this is the reason that this is becoming smaller, because the IoT is not like a separate industry anymore, is starting to become part of established industries.
See, you know, what was concerning me is when somebody would say IoT, it's like, all of a sudden IoT, that becomes the miscellaneous file. And it doesn't really provide clarity, yes, IoT device, tracking data. Got it. But there's just digital twin. How do you use it? How do you use IoT to make better decisions to do it and you're absolutely spot on it is sort of distilled into
every every industry is now does now has new ways of doing things that are basically IoT, but there's no need to call it IoT. It's just a new way to do what they have been through.
Which brings us it's a good segue, because I've been very fascinated with Arduino, the solutions that Arduino provides, it's the community that Arduino works within, you know, and and that community continues to sort of innovate as well take the solutions or the devices or the technology Arduino, and then use it in a way that is like that. That's a new way of dealing. That's a good use case. Degree.
Yeah, I mean, for us, it's been very interesting, because, you know, Arduino started off many, many years ago, as a prototyping platform, mostly, and a teaching platform. But there are a bunch of people started to put Arduinos inside machinery inside sort of automation solutions for the industry. And then we were like, oh, wait a second. But then we started to look into it and say, Okay, this must be an interesting evolution for what we do to build robust versions of what we do. And sort of a new kind of, say, automation engineers you want to call them because there's a bunch of other people coming to this market that are not trained, you know, on classical PLCs and see
but you're, you're you're touching on a lot of points, because one, one, you cannot help if you have a a product a superior product, you can't help or the market or the country Unity to say, You know what, I could take that and put it over here. You might not have thought about that. They're gonna think about it. Right. The other thing that you pointed out was the education component is like, Okay, I got it. I see it. But I need to be edge I need. It's constantly changing and staying ahead of that education that That, to me has always been a very fascinating component.
Yeah, that's an interesting aspect of the Arduino in a way, the way of doing it works. We started off quite a few years ago. And now, I would say, talking about Europe, for example, a lot of schools are now teaching students about STEM technology robotics with Arduino. So this didn't have peak years in the Arduino history, the now you have people, they show up in companies. And they're like, Yeah, you know, I could do this with an Arduino in half an hour, or we could spend several weeks trying to figure it out with other technologies. And in a way, they're bringing this expertise in for a number of smaller companies in Europe, the fact that they can open the door and they can grab a random person that knows how to use Arduino, it's obviously making easier, obviously, the platform has evolved in a way that he supports professional use cases. But some of the things that people have learned that school they can translate,
say I do and, and given today's market given today's challenges that we have with people and and the velocity that exists within this community, finding it always gets down to the the person, right, it just does finding that person that that understands, knows, you know, and that you can trust, that's for sure. Now let's let's segue here. Let's do something. What's up?
So this one is our latest product. It's called the Arduino Opta. And it's essentially it's adrenal pro Opta. Because Arduino Pro is a part of Arduino that works on professional products that are developed and manufactured to industrial standards. And effectively, this is a micro PLC. But the interesting thing is that the hardware inside this thing is compatible with Arduino. You can program it in several different languages, including all the languages that PLC engineers normally use. So ladder, structure, text and anything else. But you can also program with Arduino. It's got a lot of different interfaces. So there are versions with RS four, a five Ethernet Wi Fi, Bluetooth. So you can use this thing also as a mini gateway with control capabilities. And it has several inputs that can be both analog or digital and for high power relay outputs. This one has been developed with this company called Cinder, which is an Italian company that has been making relays and other industrial equipment for 70 years. So they are not, it's not a solder harbor inside here is designed and manufactured. We, and by this company that's been making these things for for many, many years. Yeah, if
you're out on video, you'll see the device. It pretty much got everything. I'm looking at all the connections and all of the system if you name it, it has an in there in this particular device. Let's see fender right I got it. See Arduino Pro, by the way, it's right there on top. Is, is the Arduino solution is gotta be internal. Yeah, just hindered? Because I look at the case, I look at the design, I look at all of the ports. That's up to inner right.
Yeah, basically, there's so inside here there is an SD microtronix processor, which it has this real time operating system and can be programmed using the Arduino let's call it language. But if you want, it can be programmed in other languages, it's actually way way more powerful that will be needed just to build a simple, you know, MicroPeel CDs like this one, because you can do different things. So it's a dual core processor. So for example, you can run small machine learning tasks. So you can read sensors, apply some algorithms, and then do control, but also talk to a cloud and send the data. You can use it as a small gateway because it can connect to different equipment, extract data, and then bring the data and you know, this can even be programmed with title if someone is more like obviously, it's probably not very well. Not very much used in industrial automation. But, but Python is now the most popular language in
the world. Python it? Yeah, no. That's a truth bomb. I didn't really I didn't know that. One of the things outside of what we have here displayed is can you explain to the listeners about just Arduino sort of that open source approach? Because there are there are devices out here? No other way. IoT devices, all of the devices that are out here, but they're not, they're not open. Why is that? Why is that just sort of a unique approach?
Yep. So basically, the they are doing a product are open source. So depending on the type of product, this might mean that every single thing about the product is open source. So the hardware design, the software, the operating system, everything is open source. In other products, the software is open source, for sure everywhere. So the idea is that it's you're never effectively completely locked in. Because you can always move the software to a different platform. Or if you want to make modifications to the code that runs on your devices, you can always do it. Because we give you all the instructions on how to reprogram the devices on will put different software on it. You're there like the Arduino IDE, you want to use another language, no problem, you can do it. Because we give you access to the processor, you can do whatever you want. So this freedom to me, it's a guarantee for the people who are trying to implement solution with this thing. Because no matter what happens, they will always be able to put their hands on the in the product and fix anything. Either even if I decide tomorrow that we're going to become a pizza place, you know, we know but
there's honestly there's, there's, there's a there's a an elegance or a beauty behind that Oh, but because for me, one of the areas that I I'm, I don't ever want to be locked in, I don't want to have my I want to have ultimate flexibility to put forth whatever solution whatever it is, but having that ultimate flexibility. But I think the other area that is important here, not just that, that this also comes with a network of people that can you can tap into and say I'm having a hard time I'm trying I'm just yeah, whatever it might be, but be able to find a solution. That's all I care about.
Yeah, obviously, it seems without doing it. This is because it's multiple layers. So obviously, we have a network of really cool system integrators that can help you integrate this technology. But even if you want to try to do it yourself, you have a small company, you want to find someone that knows how to program an Arduino, you can easily find it even in a vocational trading, you know, vocational school, for example, people have learned about industrial automation on Arduino based products. So you have this constant supply of people that are already, you know, reasonably trained so that you can put them to work. And also the fact that everything is open source allows you to dig down at every level. On one hand to you know, if there is something that you want to add that that doesn't exist to the platform, you can do it. If you want to modify some features, you can do it. And even if you know if there are bugs, we fix them, but in case you need it fixed in half an hour, you can even go in and find it. No, there are other products right now on the market that we're the vendor has declared that there will probably never be effects. Oh, so that was like, Oops. So so obviously, ours is a different philosophy. Ken has a different set of
in in light of that in line with what you were saying this is pretty interesting. Do you do you and team or do we know other sort of just sort of look at who is using it like like the demographics? Who is using the solution? Do you find younger people? Oh, yeah, here we go. And it just that's, that's encouraging. That's, that's a piece of data. That's that's encouraging. Because everybody's talking about it. We're having a hard time finding x, y, z or whatever. So is that happening?
Oh, yeah. Oh, yeah. Especially a few months ago, when we announced that we got an investment for a number of very cool investors. One of the stories we told is the fact that all these Gen Z kids are coming to work. And they're like, I can do this with an Arduino and half an hour. And so they're kind of disrupting a little bit and all the market because they bring a completely From approacher. And they have the skills, they learned the skills when they were little kids.
See, I like that a lot. Now in going back to the community, in the community mindset, let's say, I'm a Gen Z, or whatever the chin is, I'm a young person, and I'm going in there, and I'm making the modifications that that meet whatever we're trying to do. Because it's open, do I just say, Hey, I just did this with this product over here. And here's, here's the code, whatever, whatever. And, and feed it into this sort of the secret system and say, check that out.
15:35e hundreds, sometimes several:
the web server, the language you use to program, everything is open source. So that particular world has been completely converted. And this is slowly propagating to the rest of the world. And I wanted a solution that will allow people to really understand deeply what they were using, and to be able to contribute back. And it's the model has worked really well. So
yeah, but it also continues to refine and improve and just keep on honing the value that is delivered by a product like yeah, and others, you know, it's just like, No, no, it's, it's been thoroughly tested,
sometimes use it introduced completely new features that we didn't realize, or we didn't think people needed, and then boom, you have you have a new feature on disabled you like it the Yeah. And so we add it and we have a new feature that we didn't realize.
I can imagine paying around the chair, Hey, check this out. Did you look at that that's a new feature. Somebody just did that. Check it out. It's right there. Yeah, realize that.
Also, I think one other aspect that's very interesting of this philosophy is that we have always been encouraging our users to share the projects they build with the technology. So for example, in Arduino, it's very easy to find someone who's done something vaguely similar to what you might need in your next project. And they have documented what kind of tools they use what kind of so there's, there's a huge amount of starting points that you can find online. And we have a platform called Project hub, where we encourage people to share the projects that you build with Arduino technology, and more and more professional solutions are appearing for automation of different kinds.
Yeah, and given the realities of the market today. And then this this, this juggernaut they call IoT, IoT, whatever data extraction, it's been going on for a long time. But right now everybody's taken paying attention to it as like, it's all of a sudden, just for me personally, knowing that I can be a part of a community knowing that I might have a problem, but I have access to the answers or close to answers. It doesn't matter. Just something that I just think that's a it's an incredible model. And, and the passion a lot of these people have to absolutely community is just
like, Ken, I love that. Every morning, you wake up, you look at the social media, and you find another 10 new projects. Well, thank you very much.
Now you are awesome. You're always awesome. smarter than me, but that's not saying let's just hit play on. How do they get a hold of you? How do they say hey, Massimo is my man, I want to get a hold of him.
And the winner is the winner.cc is our website, slash pro if you want to jump directly to the professional solution. And I've been
out to your website. It's quite value added. This is there's a lot of stuff going on out there. And you can you can route around there for a long time. Get a lot of great information, guys, or you're knocking it out of the park. Thank you very much.
Thank you very much
and it's great to see you in person. Yeah, it's pretty damn cool in the flesh, in the flesh. Alright listeners, we're gonna have all the contact information for Massimo as well as Arduino out on industrial talk.com If you're not, you must reach out you must know more about arduino the solutions that are being offered by their pro series must must just get good information. You must just get it. Alright, we're once again broadcasting from Iowa. ti solutions World Congress 23 Put this on your calendar you can people like Massimo team Arduino you get to connect with them. It's a it's a great event. So put it on for 24. All right, we're gonna wrap it up on the other side. So stay tuned.
You're listening to the industrial talk Podcast Network.
All right, now how about that for a conversation, Massimo is the gent Arduino is the company open source. This is a incredible platform that that you need to dive into. If you're in the industrial IOT space, when you're looking for solutions to connect your assets, and you're looking for an ecosystem to help you along with that journey. Arduino, reach out to them, find out more, go to arduino.cc for additional information. And and it's important, if you're not even in the digital transformation game, you need to be in it because your competition is in it. And you need to be a part of this whole journey that everybody's talking about. And I'm just telling you right now, they're passionate about their solutions out on an Arduino. All right, once again, we're creating this platform, this platform that celebrates you industrial professionals all around the world. We have sprints, we have podcasts, of course we have videos, we have webinars, we have a learning management system, all geared toward education, all geared toward collaborating because you need to collaborate and all geared toward innovation. Those are the pillars. Those are the musts that you have to continue to embrace. Go out to industrial talk.com Find out more get engaged. Reach out to me, easy peasy. Let's have a conversation. Tell your story because it is important. All right, be bold, be brave, daring, greatly hanging out with people like Massimo and you're going to change the world. Thank you once again for joining industrial talk and of course your support. We're going to have another great conversation coming from IoT solutions World Congress so stay tuned.