Dave Toole, owner of Toole’s Garage in San Carlos, CA has a family affair, with Dave’s entire family working in the business. A great discussion on family and a few challenges as every family business knows. However he knows his role; as the glue of the organization. He keeps it going and all together.
Dave started working in his uncle’s body shop at 16 doing all the ‘fun’ jobs that no one wanted. He worked in dealerships and one of his customers was a one man shop owner names Gino who eventually hired Dave. He learned a lot.
He got recruited by a Honda dealership and Gino reminded him that this place could be yours … someday! He worked there eight years then moved to an adviser at another dealership. He wasn’t in love with that job and then Gino called and said ‘Are you ready to come home son? I’m old and want to retire.”
He made the big leap then and jumped in. He added family and tech’s over the last 8 years, but in 2012 took another big leap to purchase the right facility. He has worked every job in the repair business which has sustained his success to this very day.
A unique part of Dave’s business is his fractional franchise called ‘The Hybrid Shop. Dave says there are 20,000 hybrids in a 10 miles radius of his shop. That sure gives him a concentrated market and one third of his business is from Hybrid’s. Listen to Dave talk about re-conditioning battery packs to save customers money and save the environment. He’s received some great TV coverage for his Hybrid service.
Dave’s been in the industry since 1986 and a business owner for the last six years. His drive to be his own businessman came as an outcome of his newspaper route. He liked the money that hustling papers would earn him. He has four lifts and one alignment rack along with four techs and 1 and a half service writers.
This episode will give you a great look inside Dave’s leadership and culture. He holds a bosses breakfast, and makes work fun and engaging with a strong culture. He shares 5 of his 20 fundamentals that drive the culture inside of Toole’s Garage. In the show notes (below) are all of his 20 fundamentals.
Listen to Dave talk about a great new way he is generating new customers … that’s an ad inside the DMV on their rotating TV ad screen. He says it is a perfect place to advertise.
Our goal at Toole’s Garage is simple: extraordinary product quality and customer service. We accomplish this by observing a common set of values and by partnering with organizations that have the finest reputation for quality. There are no shortcuts; we believe that our goals are accomplished only with a real commitment from every employee. Our values and beliefs are based on the fundamentals listed below: