#38: How to build sustainability into your business with Zoi Kantounatou
How you build and launch a business that is sustainable is very different to how you build a launch a business that is geared towards short-term profits. In this episode Katrina and Zoi Kantounatou discuss these differences and how to build a sustainable business from the ground up.
Zoi Kantounatou is the Co-Founder and CFO of FutureX, where they empower the purposeful. FutureX creates and curates content for business leaders building a more sustainable, socially-conscious global economy.
3 nuggets of wisdom
The intersection between purpose and profit is about putting money where it should be. Both are important and it’s a constant balancing act
Build slow and adapt quickly
We need examples of people that have built businesses for good that are extremely profitable