How to Pivot to a Personal Brand Business, with Mark Schaefer
With the new year fast approaching, it’s time to think about how you can pivot your personal brand business in 2019 and beyond. In this ever-changing digital age, you’ve got to do more than just roll with the punches. You’ve got to learn how to adapt and alter your business so that it’s free to develop and grow.
One of the best ways to pivot your personal brand business is by putting more of YOU into it. I want to help you achieve this goal, which is why I went back into the archives to resurface this inspiring episode with author and speaker, Mark Schaefer. We talk all about how Mark has managed to reinvent himself every five years and how he revamps his own personal brand within a very crowded industry.
Whether your personal brand needs an extra push in the right direction or you’re just starting from scratch, I guarantee that this episode of Youpreneur FM will help set you on the right path to achieve the vision you have for your personal brand business.
This is one of my all-time favorite conversations, and it was an absolute pleasure having Mark on the show. So, if you want to learn how you can truly scale your business, I highly recommend you have a listen to this episode!
Essential Learning Points From This Episode:
Intellectual curiosity can go a long way toward revamping your brand
Want to do something different? Don’t be afraid to reinvent yourself
The four P’s of marketing (i.e., product, price, place, and promotion) are still relevant in the digital age, which is why entrepreneurs must have a holistic view on marketing
Nobody is going to help you up the corporate ladder – you have to be accountable
If you don’t know how to pivot your business, start by making micro-movements
Standing out in a crowded market is about being original
To be truly original, you’ve got to bring your own story into the narrative
It’s not just about the money, it’s about finding purpose and following something you believe in
There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please shareit by using the social media buttons you see at the bottom of this page.