#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list’
Season 1: 'The Branding Series' / Episode # 1
Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity.
Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.
“In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We didn’t set out to say ‘hey, let’s be ‘wine motherf_____s’.” - Andre Eikmeier, co-founder of Vinomofo