As a solopreneur this is most likely a question that comes up from time to time. Should I be referring to my business as "We" or "I".
Of course, saying "we" (aside from sounding french) makes you appear to be a more established business. More professional, more successful and perhaps shifts the scale in your favor.
But does it? You lose out on a big opportunity if you reprepresent yourself as "we" if it's only you. I explain what it is in this episode and also my thoughts on the topic from several other angles too.