This week, Adrian is joined by Terser Adamu. He is the Director of ETK group, a qualified international trade professional and Africa business strategist with a passion for supporting businesses in entering and expanding into the African market. He’s worked with and assisted over 100 companies in entering and successfully completing projects in 32 African countries.

He has over 15 years of experience working in international trade and development, as well as supply chain management for a variety of global and international companies. This has provided me with a thorough understanding of global issues and business trends, with a focus on emerging markets, particularly Africa.

He’s also the host of the Unlocking Africa Podcast, where he discusses ways to unlock Africa's economic potential in the 21st century. This is accomplished through thought provoking conversations with innovators, entrepreneurs, investors, policy makers and business leaders who are unlocking Africa’s economic potential.

SHOW NOTES
www.thesoundofaccra.com/terser

TALKING POINTS

0:00 Intro 
2:02 Icebreaker
3:22 Emergence of Africa as a Global player
11:31 Trends of African markets
16:23 Turning point of Demand of Africa 
18:32 ETK Group
25:12 Client Feedback
26:56 Client Challenges
30:19 Ghanaian Market
35:40 Tips for Investors
37:49 Terser’s Childhood
40: 14 Unlocking Africa Podcast
44:56 Terser’s Podcast highlights
46:49 Future plans
48:47 Africa in the Future 

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