Jamal Blake Williams is a big name in the San Francisco bar scene. Not only does he own two bars and is an investor in a few others, but he pours his blood, sweat, and tears into his business every night. In this episode of The Muddler Podcast, TJ sits with Jamal to talk about his newest location: Peacekeeper, a Oaxaca/Mexico City-inspired open space perfect for enjoying a colorful daytime agave cocktail. Jamal tells us all about Peacekeeper, from conceptualizing the design and menu to how they faced the 2020 pandemic. Join in and listen to this soulful legend talk passionately about cocktails and community!

Jump straight into:

(01:50) - Jamal Blake Williams & Peacekeeper: A big name and story in the San Francisco bar scene.

(04:00) - The design and styling of Peacekeeper: A Oaxaca-inspired open space to break bread and have a drink.

(10:56) -  Facing the pandemic with optimism: Peacekeepers’ cocktail classes, shipping out drinks, and selling t-shirts. 

(16:43) - Refreshing, tart & spicy: Conceptualizing an approachable and balanced cocktail menu for Peacekeeper. 

(24:00) - Honor, inspiration, and community: Why Jamal names each cocktail after beloved friends and family.

(28:15) -  The craziest story at Peacekeeper: Do you know what Patrenesy is?

(30:48) - What Jamal misses the most: “People hitting me up personally means so much”. 

Episode resources

Golden Rule Spirits

Peacekeeper

Thank you for listening to The Muddler. If you liked this episode be sure to rate the show wherever you listen. Visit themuddlerpodcast.com and follow us on Instagram @themuddlepodcast. Tell us about your favorite bar and drinks!

The Muddler is a StudioPod Media original podcast produced by TJ Bonaventura. Our writer is Joey Mezzatesta. Editing and music provided by Nodalab.