Today, I’m excited to have the opportunity to talk with one of the most influential Women in WordPress and a first-generation American Iranian, Shayda Torabi. She is the CEO and Co-Founder of RESTART CBD, an education first CBD wellness brand. She’s formerly held positions at WP Engine and WebDevStudios. Additionally, she runs this blog, “With Shayda”, which has afforded her the opportunity to work with brands ranging from Texas Monthly and Eater to The Westin. Shayda has spoken at over a dozen WordPress related events and has been to over 30+ WordCamps globally
I want us to get right into Shayda’s story and learn about her passion for marketing and also how she restarts her life through CBD.
Things you will learn in this episode:
[00:01 - 06:55] Opening Segment
- Connect with me over a 15 minute Zoom call. Use this link if you’re interested https://calendly.com/karlsona32
- I introduce Shayda to the show
- Marketing expert and genius
- Shayda talks a bit about herself
- First-generation American Iranian
- Austin born and raise
- Family support
- CBD brand
[06:56 - 22:49] You become the expert once you decide that you are
- Shayda talks about her Passion for Marketing
- Graduated from college and majoring in Marketing
- Inspired by her hobby in creating content
- Shayda talks about her experience in her first job for 6 years
- theshaydatorabi.com/
- I weigh in with my own experience
- Shayda talks about her food blog journey and experience
- Shayda shares her experience speaking for WordPress and building her personal brand with various topics
- The transition from withshayda.com to theshaydatorabi.com
- Shayda shares the story and tips for talking on stage based on her experiences
- Ripped the bandaid off
- Talk about the thing that you are comfortable with
- Being really bold in the present moment
- Think about the benefits that will come
- The action of moving through the uncomfortable zone
[22:50 - 34:07] Restart and Lean into your truth
- Shayda talks about her first encounter with cannabis
- Concerts and cannabis
- The accident she got 5 years ago,
- Her healing journey and dealing with the chronic pain
- How her mother introduced her to CBD
- Shayda talks about how she launched her brand 3 years after her accident as a side job
- Threw a website with her sister
- Being laid off from the agency she used to work for
- She talks about her family support
- Education first CBD wellness brand
- Create a safe space for people to ask question and get educated
- Helps the community understand better
- Started in Austin and have been growing nationally
- Shayda talks about RESTART CBD
- https://restartcbd.com/
- She shares some tips on creating a new brand
[34:08- 38:51] Closing Segment - The Free Time Five
- Favorite CBD product
- Islip
- Journey or the Destination?
- The journey
- Pre-speech routine?
- Always go to the bathroom before, drink some water, do some touch and pray
- Empowering Quote?
- “You’re stronger than you say you are. There is no limitation but the things that we placed in front of ourselves.”
- Where will you be in the next 6-9 months?
- Hitting 5000 downloads on her podcast
- Interviewing the CMO of Leafly
- Final words
Tweetable Quotes:
“I think the more truth that you can exist in, the happier you'll be and the most fulfill you will be.” - Shayda Torabi
“You become an expert once you decide that you are.” - Shayda Torabi
“You’re stronger than you say you are, and there is no limitation but the things that we placed in front of ourselves. ” - Shayda Torabi
“You don’t need to spend a lot of money to create a really good brand, but you just need to be really thoughtful, and think through all of the different touchpoints.” - Shayda Torabi
Resources mentioned in the episode:
You can connect with Shayda at LinkedIn and Twitter. Learn more from Shayda at her website theshaydatorabi.com Also, check out her CBD brand at restartcbd.com.
Don’t forget to book your FREE 15 minutes of zoom call with me using this link https://calendly.com/karlsona32
I’d love to connect with you.
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