Raised by a single mom in a small town in New Jersey where you had to become a banker or lawyer if you wanted to make money.
Was applying to law school in his junior year of college when he got flyer on his desk from an internship franchise company, Student Painter, opening up the idea to become an entrepreneur.
Enrolled in the internship and created his own franchise, painting exterior walls in South Carolina’s summer heat, a very hot experience which taught him how to run a business.
Moved up to Boston and created a division there, using systematic leadership to bring it up to $1.2 million in ten months.
Wanted to get into the big leagues so left Student Painters and started CC Solutions, a real estate development company.
Sold his real estate company to his partner and opened his own company, Elevate, which helps entrepreneurs to build companies using systematic leadership.
People are loyal to those who care about them. If you don’t want your people to leave, treat them so well that they will never want to leave.
Small businesses need to be modularly profitable. Big businesses can afford loss leaders, but small business owners need to make money from every part of the business. Figure out the fastest way to the profit with the lowest risk, so that you don’t go months without cash. Picture the journey like crossing a jungle – you want to take the biggest leaps with the smallest risk so that you can get out as fast as you can, without risking your life.
Christian opened his new company, Elevate, about 5 months ago and he is still trying to figure out how to brand his firm. He struggles with verbalizing what he does so that people can immediately envision what they will be getting from him. It’s easy to imagine what you will be getting from an ice cream store or a lead generator, but it’s much harder to imagine what you will be getting from a coaching company. What tagline can Christian use to get his message across is a clear and catchy way?
The tagline that fits Christian’s main offering to entrepreneurs is:
“Turn your business into an asset instead of a job”
Many entrepreneurs struggle with making their work a worthwhile and profitable endeavor without it taking over their life. This tagline is therefore as enticing to entrepreneurs as ice cream is to a child and is a great way to brand his business and help potential customers visualize what he is offering.
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