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Prof. Peter Zweifel & Door Vonk - Digital innovation - from theory into practice!
Episode 615th November 2021 • MAP - Market Access Podcast • Dr. Stefan Walzer
00:00:00 01:01:02

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In this Podcast episode, Dr. Stefan Walzer is discussing innovation theory from an economics perspective together with Prof. Peter Zweifel from the University of Zürich. Afterwards theory will be confronted with real life! Door Vonk talsk about founding the company „Tired of Cancer“ in the context of innovation theory.

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For more information about MArS Market Access and Pricing Strategy visit: marketaccess-pricingstrategy.de