Shownotes
Business Building Insights
- Branding is more than a logo. It encompasses the words you use, the colors, the fonts, the imagery and the photography.
- It’s not about what people see. It’s what they think, feel and remember about your brand.
- Cohesive branding is important throughout your business. Avoid the feeling of disconnect.
- Rather than asking, “What do I want my audience to see?” You want to ask,
- “How do I want my audience to feel?”
- “What do I want my audience to think?”
- “What do I want my audience to remember?”
- Identify 5 words that describe your brand’s personality.
- List all the brand touch points where your brand is visible.
Resources Mentioned
Colorzilla – Advanced Eyedropper, Color Picker, Gradient Generator and more. Canva – Use Canva’s drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and social media posts.Contact Links
Website Facebook Instagram LinkedInGift Biz Resources
Join our FREE Gift Biz Breeze Facebook Community
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you.
Thanks! Sue
Transcripts
You're listening to gift biz unwrapped episode 189 about what people
Speaker:fell. It's about what people think and also what people remember
Speaker:the brand Attention gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun whether
Speaker:you have an established business or looking to start one now
Speaker:you are in the right place.
Speaker:This is gift to biz on rapt helping you turn your
Speaker:skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal Sue Mon Heights.
Speaker:Hi there,
Speaker:it's Sue and Thrilled that you're joining me here today.
Speaker:Right off the bat I need to say if you are
Speaker:not already part of the gift biz breeze Facebook group,
Speaker:Oh my gosh,
Speaker:what are you waiting for?
Speaker:We have something super special happening right now in that group
Speaker:for the holidays for you and I want you to be
Speaker:a part of it,
Speaker:to get all the details and to know what I'm talking
Speaker:about. However you need to go over and join the breeze.
Speaker:Joining is super easy.
Speaker:Just go on to Facebook,
Speaker:search for gift biz breeze and asked to join with it
Speaker:being the holiday season and all.
Speaker:I also have another thing to share.
Speaker:I want to make sure you know about my newly released
Speaker:free masterclass.
Speaker:It's called how to turn your hobby into a business.
Speaker:How do you know if this is for you?
Speaker:Well, if you're starting a business right now,
Speaker:you've gotten that dream but you're just not sure what steps
Speaker:you should be taking.
Speaker:This masterclass is for you if you're already in business,
Speaker:but something just isn't clicking,
Speaker:it's not bringing in the sales or it's just not performing
Speaker:the way you think it should.
Speaker:This masterclass is also for you to check it out.
Speaker:Just go over to gift biz,
Speaker:unwrapped.com forward slash masterclass I look forward to seeing you over
Speaker:there and for now let's get into the show Today.
Speaker:It is my pleasure to introduce you to Sal Coombs.
Speaker:Sail is a branding and social media content specialist.
Speaker:Wait, let me back that up.
Speaker:Sal is my branding and social media content specialist.
Speaker:I've told her before that I want to keep her all
Speaker:to myself,
Speaker:but that's not nice,
Speaker:nor would that serve all of you.
Speaker:Plus you've asked for direction in this area,
Speaker:so I'm bringing you the best.
Speaker:Salle doesn't call herself a graphic designer though because branding is
Speaker:Oh so much more.
Speaker:She escaped the corporate world in 2017 with the intention to
Speaker:sell digital products,
Speaker:so eBooks and courses.
Speaker:Well, never thought she'd be designing brands and social media graphics
Speaker:for clients.
Speaker:This came about completely unintentionally simply by sharing her work with
Speaker:her coaching group.
Speaker:To her surprise,
Speaker:everyone said,
Speaker:I want that.
Speaker:Can you do that for me?
Speaker:Sail found her place in the social media space organically by
Speaker:learning what she's best at and what people need.
Speaker:Today. Sale has a content batching service and does custom brand
Speaker:work for clients,
Speaker:which is what she's doing for me.
Speaker:In fact,
Speaker:she's the genius behind the branding of my signature program makers,
Speaker:MBA, as well as most of what you see online with
Speaker:gift biz on wrapped.
Speaker:It is my honor and pleasure to introduce you to Sal
Speaker:coms. Sal,
Speaker:welcome to the gift biz on wrapped podcast.
Speaker:Hello from Australia.
Speaker:You didn't mention that line.
Speaker:I didn't.
Speaker:You mentioned that and I guess I should have,
Speaker:so it's actually early morning for you and mid to late
Speaker:afternoon for me.
Speaker:Right. I know.
Speaker:Isn't that crazy or like,
Speaker:yeah, we're on different days actually Different days,
Speaker:but it's so mind boggling how we can talk and we're
Speaker:so far away from each other.
Speaker:Where are you in Australia?
Speaker:I mean Tasmania actually a city called Hobart,
Speaker:so Tasmania is the little Island,
Speaker:a little triangular Island at the bottom of Australia that is
Speaker:still part of Australia.
Speaker:It's just happens to be a small Island.
Speaker:Got it.
Speaker:And because I was in Australia visiting before you and I
Speaker:even connected unfortunately,
Speaker:but I know that there really are such things as Tasmanian
Speaker:devils. There really are.
Speaker:Yeah. I saw one in real life.
Speaker:We don't have kangaroos hopping around the street,
Speaker:but I do actually have an a kid.
Speaker:Not in my backyard here.
Speaker:Sorry. No kidding.
Speaker:Yeah, That's crazy.
Speaker:All right,
Speaker:well we are going to dive into the content here because
Speaker:I know everyone is just biting at the bit waiting to
Speaker:learn all about branding and graphics and how that all could
Speaker:possibly fit in and help them to present their brand better.
Speaker:But before we do,
Speaker:you know,
Speaker:I like to start this a little bit differently and that
Speaker:is by having you describe yourself through a motivational candle.
Speaker:So if you were to tell us what color and what
Speaker:quote would be on a candle that speaks all you,
Speaker:Sal, what would it be?
Speaker:Okay, so this was actually a really hard question for me
Speaker:because the shades of pink that I love and there are
Speaker:shades of pink that I do not love.
Speaker:There's shades of yellow I love and shades of yellow I
Speaker:hate. So you know,
Speaker:for me to say one color is really difficult.
Speaker:So here's what I came up with.
Speaker:My color would be a lilac and that reflects me because
Speaker:I have trouble deciding on one thing.
Speaker:I get bored with one thing very easily.
Speaker:So I Laila,
Speaker:it's like a happy medium between a pink and a purple.
Speaker:I'm not a crazy pink person.
Speaker:I'm not a crazy powerful person.
Speaker:So my lack is halfway kind of in.
Speaker:So that's the color.
Speaker:And the quote is never underestimate your strength,
Speaker:never overestimate your weakness.
Speaker:And that really kind of brings home to me because I
Speaker:have found that it is so important to just focus on
Speaker:what you're good at and not get bogged down with what
Speaker:you're not so good at,
Speaker:Which is kind of what you talk about in your bio
Speaker:too. You know that you found your place because you found
Speaker:what you were good at and then that people also needed
Speaker:it. So it merged together beautifully.
Speaker:Exactly. Yeah.
Speaker:So I hope you liked that one.
Speaker:I love it.
Speaker:I love it.
Speaker:Okay, so,
Speaker:and I've always felt that way also about you because you're
Speaker:so just authentically you and gift as listeners.
Speaker:This is the first time that Sal and I are actually
Speaker:talking via phone or Skype as the case might be because
Speaker:we've been going through emails so much.
Speaker:But it was really interesting,
Speaker:Sal, that we bonded so quickly.
Speaker:Like you really got my brand right from the beginning,
Speaker:you know,
Speaker:except for just a few tweaks we had to make and
Speaker:I felt so comfortable with you right off the bat.
Speaker:So I think by you being uniquely who you are and
Speaker:me doing the same,
Speaker:that's when you really find good connections and the right people
Speaker:to work with for your business.
Speaker:Absolutely. I agree.
Speaker:Your strength can be another experts weakness,
Speaker:well, not so much weakness,
Speaker:but just,
Speaker:you know,
Speaker:not their specialty area.
Speaker:So yeah,
Speaker:it is all about complementing each other's strengths and weaknesses.
Speaker:Right. Perfect.
Speaker:Okay, so talk to us a little bit about your backstory
Speaker:and how you got into liking graphics and branding and all
Speaker:that. Yeah,
Speaker:sure. So I've been working for myself for about a year
Speaker:now. I come from the corporate background,
Speaker:which I think is a common theme actually amongst your audience.
Speaker:And what were you doing in corporate?
Speaker:What was your expertise there?
Speaker:I've always been in an old rounder kind of position,
Speaker:like a digital strategy online marketing,
Speaker:which has always been very broad.
Speaker:So when I was out,
Speaker:came out on my own,
Speaker:I kind of really struggled to find where my specialty was
Speaker:going to be because these days it's not like social media
Speaker:is a niche that you really have to find your sweet
Speaker:spot. So at the beginning I was very much focused on
Speaker:strategy and what I wanted to do was to sell an
Speaker:ebook, teaching businesses how to do social media.
Speaker:But what happened was that I designed that ebook and I
Speaker:shared it with my coaching group I never on was like,
Speaker:Oh my gosh,
Speaker:you know,
Speaker:you're really good at the design stuff.
Speaker:I want that.
Speaker:Can you do this for me?
Speaker:I mean they are a little bit interested in the April,
Speaker:there were more so interested in the design side of it
Speaker:and it all just happened organically from there.
Speaker:And I was getting,
Speaker:you know,
Speaker:private messages saying,
Speaker:can you put together a quote for this,
Speaker:for this?
Speaker:And it all just fell into place.
Speaker:And so now today,
Speaker:my focus is on both media,
Speaker:content creation and brand design.
Speaker:But as I said at the beginning,
Speaker:I don't refer to myself as a graphic designer because I
Speaker:think branding is so much more,
Speaker:there's definitely a heap of strategy involved.
Speaker:There is,
Speaker:and I have to say before you and I started talking,
Speaker:you know,
Speaker:I mean,
Speaker:yeah, I had a logo for my first business,
Speaker:the ribbon print company.
Speaker:I have a logo for the podcast,
Speaker:but I never really had any type of imagery or branding
Speaker:apart from colors.
Speaker:You know,
Speaker:I pretty much claimed my colors,
Speaker:but I really didn't have,
Speaker:I mean I felt like I had a brand because I
Speaker:had a name,
Speaker:I had a font I was using and I had a
Speaker:color, but I was nowhere compared to where we are now.
Speaker:So talk a little bit about what branding encompasses and when
Speaker:you're saying branding,
Speaker:what that really means.
Speaker:Yeah, sure.
Speaker:Well, branding is so much more than a logo and encompasses
Speaker:the words you use,
Speaker:the colors,
Speaker:the fonts,
Speaker:the imagery,
Speaker:and photography,
Speaker:icons, patterns.
Speaker:It's everything.
Speaker:So it's not just about what people see,
Speaker:it's about what people fell.
Speaker:It's about what people think and also what people remember of
Speaker:a brand.
Speaker:So when I was working with you,
Speaker:we started with at the beginning of what we are actually
Speaker:trying to achieve.
Speaker:That was to reflect the strategy and what you teach in
Speaker:your course.
Speaker:The maker's MBA,
Speaker:right. We actually started backwards I guess because we started with
Speaker:maker's MBA and then I'm like,
Speaker:okay, if this is the case,
Speaker:then what do we do with the rest of the brand?
Speaker:So we I think started backwards,
Speaker:but that's okay.
Speaker:We're all good now.
Speaker:Thanks to you.
Speaker:Well, reverse engineering is definitely a strategy and you wanted to
Speaker:reflect like the phases that you teach in your course,
Speaker:which is plant.
Speaker:You're going to have to refresh my memory here.
Speaker:Plant, grow,
Speaker:bloom and blossom.
Speaker:Exactly. Yeah.
Speaker:And mind you,
Speaker:and I think this might be important for the conversation.
Speaker:I had already changed the graphics on that program twice.
Speaker:Nothing. I just wasn't landing.
Speaker:What really felt good to me and what I really felt
Speaker:proud to present out to the market.
Speaker:Right. Okay.
Speaker:I don't know why,
Speaker:but I didn't.
Speaker:So anyway,
Speaker:so carry on.
Speaker:Okay, so we're talking about branding and why it's important,
Speaker:but it's just not,
Speaker:you have font,
Speaker:you have colors,
Speaker:you have images,
Speaker:you have photos because many people have all of those,
Speaker:but they still really don't have a cohesive brand.
Speaker:Yes. And that's a very important word,
Speaker:cohesive. So what you want to achieve with your burning is
Speaker:that if you could show someone five pieces of your branding
Speaker:without even having your name attached to it,
Speaker:they would be able to recognize that it belongs to you.
Speaker:So that happens to me all of the time when I
Speaker:do posts and maybe I don't have my name on it,
Speaker:I get people saying,
Speaker:Oh, I can already tell that you design that because my
Speaker:style. So that is definitely one thing that you want to
Speaker:achieve with cohesiveness in your branding.
Speaker:So you represent a unique visual out to the market so
Speaker:you don't look like just like everybody else.
Speaker:Right? Yes.
Speaker:But everything that you do put out to the market should
Speaker:be consistent.
Speaker:You know,
Speaker:once we figured out the branding,
Speaker:we've gone as far as making sure that the Facebook pages,
Speaker:Instagram, everything looks similar.
Speaker:So everything used that word again,
Speaker:cohesive. Yeah.
Speaker:Everything kind of matches throughout.
Speaker:It doesn't mean it doesn't change and get tweaked and look
Speaker:a little different.
Speaker:And certainly sizing is different,
Speaker:but the imagery and all of that is the same.
Speaker:Yes. That's exactly what you,
Speaker:what you want to achieve.
Speaker:So it's a seamless experience from one platform to another.
Speaker:Okay. And I think that's really important too.
Speaker:You know,
Speaker:I've heard somewhere,
Speaker:and we've talked about this a little bit before on this
Speaker:show, that if you look totally different in different places,
Speaker:you confuse your customer first off.
Speaker:But then there's also an unconscious question about trust.
Speaker:Because if you're expecting imagery in a certain feel,
Speaker:if you're expecting one site and you see something and you
Speaker:kinda feel good about it and you want to know more
Speaker:about them and you go to another site and it looks
Speaker:completely different,
Speaker:then there's that doubt of like,
Speaker:wait a minute,
Speaker:what's this all about?
Speaker:Are they even professional?
Speaker:Who are they?
Speaker:Are they this one imagery and feel or are they the
Speaker:second imagery and feel so it starts to bring up doubt
Speaker:when you're cohesive with your branding and your colors and everything
Speaker:you're developing and solidifying trust with your customer even on a
Speaker:subconscious level.
Speaker:Yeah, definitely.
Speaker:You want to avoid that feeling of disconnect.
Speaker:Disconnect. Yeah.
Speaker:That being said,
Speaker:you don't have to be really straight because for example,
Speaker:you asked me the other day that you wanted to tweak
Speaker:some of your posts to reflect autumn.
Speaker:Now just because awesome isn't in your brand colors.
Speaker:That doesn't mean that you can't use awesome colors.
Speaker:It's a fine balance between portraying your brand and portraying the
Speaker:mood and message of what you're putting out there.
Speaker:So if your brand happens to be pink and green,
Speaker:that doesn't mean that if you want to do something that's
Speaker:awesome themes that you can't bring orange in,
Speaker:that's totally fine.
Speaker:And that's not what we're talking about by disconnect.
Speaker:Right. But we still had some of the same elements that
Speaker:are consistent throughout my brand,
Speaker:even with the orange colors there.
Speaker:Yes, exactly.
Speaker:Yeah. Okay.
Speaker:So let's back this up then.
Speaker:So this is kind of an umbrella picture of what a
Speaker:brand is about and the importance of a brand.
Speaker:Would you add anything else before we start diving in deeper
Speaker:about how you would start figuring out your brand?
Speaker:So anything other on the top line that you think we
Speaker:should talk about?
Speaker:I just want to emphasize the importance rather than asking what
Speaker:do I want my audience to see?
Speaker:You want to ask,
Speaker:what do I want my audience to fail?
Speaker:What do I want my audience to think and what do
Speaker:I want my to remember?
Speaker:So there are three very important questions that you should prioritize
Speaker:over what do I want them to see?
Speaker:Okay, so think,
Speaker:feel and remember.
Speaker:Yes, exactly.
Speaker:So I'm thinking what you would do is start with that,
Speaker:define what that should be,
Speaker:and then you get into starting to build a brand.
Speaker:So let's say we have someone who's brand new here listening.
Speaker:They're just starting their company.
Speaker:They've done all the preliminary things that I tell them to
Speaker:do before you start building your brain,
Speaker:because there's a lot of other things to do first,
Speaker:but how does one start?
Speaker:What's the first step for building a brand?
Speaker:You've got your company name,
Speaker:let's say,
Speaker:but what about colors?
Speaker:Is that the first thing you start with this?
Speaker:Figuring out your colors?
Speaker:Yes. I often start with colors and I've often start with
Speaker:the question,
Speaker:what are five words that reflect your brand's personality?
Speaker:And also there's three questions that I just mentioned,
Speaker:the deal,
Speaker:think and remember,
Speaker:that's what I would also start with.
Speaker:Okay, so you write those down and you have all of
Speaker:that figured out.
Speaker:Then how do you figure out what colors you would use
Speaker:to match this?
Speaker:Now, obviously if you have a very light feminine brand,
Speaker:let's say you're not going to be using dark Brown or
Speaker:something. I mean that's pretty obvious,
Speaker:but how about with all the colors that you have?
Speaker:Do you start choosing colors?
Speaker:You just like yourself?
Speaker:Kendall absolutely does a lot of experimentation involved and I would
Speaker:often start with gathering some inspiration.
Speaker:So gathering other graphics and branding that you love and then
Speaker:using that as inspiration,
Speaker:not imitation of course.
Speaker:And yeah,
Speaker:so the initial phase is really just about experimenting that it
Speaker:has to be a fine balance between,
Speaker:okay, what reflects my personality and what I like as the
Speaker:brand owner combined with what's actually going to appeal to your
Speaker:target audience.
Speaker:So just because my favorite color may be pink,
Speaker:that may not appeal to my target audience if I'm targeting
Speaker:men. That being said,
Speaker:I've seen plenty of men use a hot pink burn color
Speaker:to appeal to a women.
Speaker:So it works both ways.
Speaker:Right? But I would say based on just my experience,
Speaker:what we talked about just a short time ago is you
Speaker:still have to really like the colors that you're gonna be
Speaker:using because you're going to see them a lot and they
Speaker:have to resonate with you in some way.
Speaker:Yeah, absolutely.
Speaker:You've got to love your brand.
Speaker:Like if you're going to do something creative and put it
Speaker:on show,
Speaker:you've got to own it and you've got to be proud
Speaker:of it and love it.
Speaker:Otherwise, the energy for it is just going to fizzle out.
Speaker:It's so true.
Speaker:Absolutely. You have to love it Because I think it comes
Speaker:across in the way you speak,
Speaker:the way you represent your brand,
Speaker:everything. If you don't love it,
Speaker:so, okay,
Speaker:so how many colors should you have?
Speaker:What's too little and what's too many?
Speaker:Okay. I love this question and I have a annoying for
Speaker:you. Don't you hide out when someone says those?
Speaker:No right or wrong answer here.
Speaker:However, I am going to give you a guideline.
Speaker:So they're really,
Speaker:I recommend choosing one or two primary colors and then a
Speaker:handful that may be three or four secondary colors that you
Speaker:can mix in with your primary colors.
Speaker:So one or two primary and then three or four secondary
Speaker:colors. Okay,
Speaker:but this does not mean that you put all these in
Speaker:your logo.
Speaker:This means that you're using them for graphics throughout all your
Speaker:sites, right?
Speaker:Yes, exactly.
Speaker:It's very rare that you probably just use one color alone
Speaker:Unless you're black and white,
Speaker:I guess.
Speaker:Yeah, and another step that you want to take when designing
Speaker:your brine is to list all of the brand touch points
Speaker:where you're going to be having your brand on show.
Speaker:So are your business cards,
Speaker:your website,
Speaker:your social media platforms,
Speaker:any merchandise.
Speaker:If you have a physical store,
Speaker:the window signage,
Speaker:everything you want to list all the brand touch points where
Speaker:someone is going to see your brand,
Speaker:Why is that important?
Speaker:So you can design for it.
Speaker:By sizing you mean Not so much background.
Speaker:You want to know,
Speaker:okay, well it's the logo or is the branding going to
Speaker:be featured on a busy background or a white background.
Speaker:All of those things matter.
Speaker:What you need in your branding is flexibility and the versatility
Speaker:because sometimes your logo and your branding may be on a
Speaker:white background or it may be on a busy photo background,
Speaker:so you need different formats and versions of your brand assets
Speaker:to be able to work in with different backgrounds and various
Speaker:environments in which your brand is placed.
Speaker:Completely understand that and give biz listeners if you want,
Speaker:you could go over to my Instagram account and see it
Speaker:in play.
Speaker:Gift biz on wrapped and sale.
Speaker:Yours too.
Speaker:Yeah, absolutely.
Speaker:And since we're talking about that,
Speaker:we're going to get back to all of your touch points
Speaker:later in terms of where people can contact you,
Speaker:but what's the name of your Instagram account?
Speaker:South Francis sell Francis on Instagram.
Speaker:So at sale Francis.
Speaker:So go take a look at that.
Speaker:And I think there is also where you're going to start
Speaker:seeing when sales talking about how people can just look at
Speaker:an image that she has and they know her tours.
Speaker:I totally do Sal.
Speaker:When I open up my phone and I'm starting to go
Speaker:to Instagram,
Speaker:I can always tell which ones are yours right away.
Speaker:Yes. Back on the colors.
Speaker:I just wanted to talk about there really no had strict
Speaker:rules here because you can not a brand such as Coca
Speaker:Cola or Cadbury chocolate or Starbucks,
Speaker:they have,
Speaker:you know,
Speaker:you think of one color for them.
Speaker:Coca-Cola's red,
Speaker:Starbucks, green Cadbury is per home.
Speaker:However you have other brands such as Google and eBay,
Speaker:Brits, Instagram that have multiple colors combined into them and they
Speaker:both work.
Speaker:So I just wanted to emphasize that,
Speaker:that there are no strict rules when it comes to color,
Speaker:But I think there are strict rules.
Speaker:Once you decide on colors,
Speaker:you want to make sure that color is consistent everywhere it
Speaker:goes, which gets to hex codes.
Speaker:Yes, absolutely.
Speaker:Okay. Share with everybody just in case people don't know.
Speaker:I want to make sure we,
Speaker:everyone gets to stay on the same page as we're going
Speaker:through here.
Speaker:What are hex codes?
Speaker:How would you find your hex codes,
Speaker:et cetera?
Speaker:Okay. The non technical answer here is a hex code is
Speaker:a six alpha numeric code that defines exactly what color it
Speaker:is. There are 50,000
Speaker:shades of paint.
Speaker:There are 50,000
Speaker:shades of yellow.
Speaker:So what the hex code does,
Speaker:it actually stands for red,
Speaker:red, green,
Speaker:green, blue,
Speaker:blue, RGB,
Speaker:which when you're designing for the internet,
Speaker:we work in RGB.
Speaker:As I said,
Speaker:there's 50,000
Speaker:shades of paint.
Speaker:So a hex code is going to define exactly what shade
Speaker:of pink So that when you are designing for one thing
Speaker:and then you go to design for something else,
Speaker:as long as your colors are the right hex code,
Speaker:then you're going to get the same shade of pink.
Speaker:Yes, exactly.
Speaker:So I know that you can go online and you can
Speaker:look on a monitor and choose hex codes,
Speaker:but is that the best way to do it?
Speaker:Yeah. So if you're at the beginning phase of designing your
Speaker:brand and you kind of have an idea of what colors
Speaker:you want to use,
Speaker:I just say you want to use like a kind of
Speaker:a mango type orange color.
Speaker:What I would actually do is just Google mango,
Speaker:Pantone hex codes,
Speaker:and then you're going to come up with a heap of
Speaker:images showing mango colors and they're going to have the hex
Speaker:codes. That being said,
Speaker:I wouldn't copy the hex code exactly.
Speaker:What I would do is I would tweak it slightly so
Speaker:that you've got that color mango that you're after,
Speaker:but you've just tweaked it slightly.
Speaker:Got it.
Speaker:Okay, so you mentioned Pantone here and I know Pantone very
Speaker:well because that in the printing field where I come out
Speaker:of, could you then just go to let's say a paint
Speaker:shop, get some paint chips and get a feel for kind
Speaker:of the Pantone color that you like and then bring it
Speaker:into the computer and then tweak it?
Speaker:Yeah, absolutely.
Speaker:You could do that.
Speaker:What I would actually do is I would take a photo
Speaker:of it,
Speaker:take a photo of the sample,
Speaker:and then there is a tool called color dealer that is
Speaker:a browser extension and allows you to kind of hold the
Speaker:Joppa. Yeah,
Speaker:the dropper and it brings the code.
Speaker:Yeah, exactly.
Speaker:Yeah, and it's called color Zilla.
Speaker:Z. I.
Speaker:L. L.
Speaker:A. Yes,
Speaker:that's right.
Speaker:Color's Ella and I'll put that you guys in the show
Speaker:notes for you.
Speaker:Okay, so now we have a business name.
Speaker:We've gotten our colors,
Speaker:a couple of the colors we're going to be using for
Speaker:a logo,
Speaker:and then we've got our three to five secondary colors.
Speaker:I don't know what we're going to do with those yet
Speaker:because we haven't gotten there,
Speaker:but we've got all our colors and we have our hex
Speaker:codes, so we know specifically what tones and we like how
Speaker:they all fit together.
Speaker:I mean,
Speaker:I think that's important too,
Speaker:because you don't want to have light lime light,
Speaker:lemon light orange and deep,
Speaker:deep purple grape.
Speaker:I'm thinking you want them to kind of all work together.
Speaker:Yeah, exactly.
Speaker:That really just does take experimentation And I guess you could
Speaker:ask opinions from other people,
Speaker:but let's say,
Speaker:okay, we've gotten to the point where we've got all the
Speaker:colors. Then what do you do next in terms of making
Speaker:it a real brand?
Speaker:Okay. I would next probably look at funds and I would
Speaker:choose probably two or three funds that are going to work.
Speaker:Again, you want to achieve this versatility and flexibility so that
Speaker:you have a set of funds that you can rely on
Speaker:for your wording and language that you use and what you
Speaker:want to achieve is a font hierarchy so that for when
Speaker:you're using bold,
Speaker:strong words that you want to stand out.
Speaker:Do you use this font when you're doing a softer quote,
Speaker:you use this font and what you want to do is
Speaker:kind of try and match your funds with the mood of
Speaker:your message,
Speaker:so if you're doing a cheeky little quote posts,
Speaker:then you're going to want a font that kind of portrays
Speaker:that cheekiness as well.
Speaker:Got it.
Speaker:And then you always stick with those fonts?
Speaker:Yes. Again,
Speaker:say for the most part as a rule with exceptions.
Speaker:Yes, exactly.
Speaker:Yes. You definitely want to have a set of fonts that
Speaker:you use consistently that achieved that hierarchy of,
Speaker:right. This is the font we use for bold and strong
Speaker:words. This is the font that we use for body texts,
Speaker:like smaller details and this is the font that we use
Speaker:for quotes.
Speaker:Okay, perfect.
Speaker:Now with me,
Speaker:the next thing that we did was we started figuring out
Speaker:what imagery,
Speaker:I don't know,
Speaker:do you call my flower or an icon or a brand
Speaker:symbol? I don't know if you know what the word would
Speaker:be. Icon or symbol?
Speaker:Yes, I would use that.
Speaker:Probably an icon.
Speaker:Okay. Does everybody need something like that?
Speaker:No, not necessarily.
Speaker:Not necessarily.
Speaker:It comes down to what we were trying to achieve and
Speaker:we were trying to reflect the plant phases that you teach
Speaker:in maker's MBA,
Speaker:but at the same time we didn't want to make brand
Speaker:look like a gardening business or a flower shop,
Speaker:so it was important to kind of bring the flower in
Speaker:as a representation of those phases,
Speaker:but not too strong.
Speaker:Yeah, and that's the problem I had with my prior two
Speaker:rounds of branding is they just look too like I was
Speaker:selling garden flowers or something.
Speaker:Yes, exactly.
Speaker:Yeah. Versus phases like it looks like now.
Speaker:Yeah. Okay.
Speaker:So I think for the sake of conversation,
Speaker:so you might have an icon that you would continue to
Speaker:use or you might not.
Speaker:Yes, it kind of depends and I would guess also it
Speaker:will depend on your logo.
Speaker:If you have a busy logo that already has a graphic
Speaker:attached to it,
Speaker:you don't need to add more to the puzzle.
Speaker:Yeah, exactly.
Speaker:Some logos are just texts,
Speaker:so it might be a name in a particular font.
Speaker:Some logos have a graphic or an icon.
Speaker:Those cases.
Speaker:Some logos may just be a graphic.
Speaker:There's all kinds of scenarios,
Speaker:but again it comes down to,
Speaker:you know,
Speaker:what are you trying to reflect?
Speaker:A question comes up to me that I really never thought
Speaker:of until we've been talking about this.
Speaker:One of the things that I didn't like when I continued
Speaker:to try and brand gift biz on wrapped is what I
Speaker:kept hearing and seeing in terms of samples coming back to
Speaker:me, not from UCL but from other people were like bows
Speaker:and a gift or like that type of thing.
Speaker:And that wasn't what I was trying to do because it's
Speaker:the gifting industry,
Speaker:but I'm not talking about necessarily a gift.
Speaker:So now the flower does have grounding because it's part of
Speaker:my signature program and we agreed that on the gift biz
Speaker:unwrapped portion,
Speaker:we're not going to show everything the plant grow bloom like
Speaker:all of the icons because people wouldn't even understand that.
Speaker:So we just pulled one icon that's the one that represents
Speaker:gift biz,
Speaker:but it's a flower,
Speaker:which in a little bit disconnects from gift biz.
Speaker:But I'm getting to the point where people really do know
Speaker:those images are mine,
Speaker:just like you're talking about before.
Speaker:So is it okay to have an image that's separate really
Speaker:from your name like we're doing?
Speaker:Absolutely. Most definitely.
Speaker:In fact,
Speaker:I would actually recommend that because what you want to achieve
Speaker:is to have something that is memorable so that when your
Speaker:audience sees a yellow flower as they're going about their day,
Speaker:they may not even be on social media.
Speaker:They're going to think immediately of you.
Speaker:So that is a strategy to be top of mind,
Speaker:you know,
Speaker:get in your audience's head.
Speaker:I know that if I was at a market and I
Speaker:saw beautiful yellow flowers,
Speaker:I would probably take a photo of them and then tag
Speaker:you. Oh,
Speaker:yay. I like that.
Speaker:You can do that anytime you want.
Speaker:Yes. But when it comes to the imagery,
Speaker:if you guys look and see my flower,
Speaker:it's still very simple,
Speaker:right? Well,
Speaker:it's got some shading there,
Speaker:but in terms of the image,
Speaker:it's actually very simple.
Speaker:Okay. Is that intentional?
Speaker:Yes. You always want to have clean,
Speaker:uncluttered imagery.
Speaker:And also let's talk about consistency.
Speaker:Again, it's not just a white or black flower.
Speaker:We incorporated both colors so that the white,
Speaker:yellow and black all tie in together and we kind of
Speaker:keep that style consistent through across all of your touch points
Speaker:and then we can play off that flower too.
Speaker:Like sometimes it's lighter yellow.
Speaker:Exactly. Yes.
Speaker:You know,
Speaker:coming in like from the background as if it's like shaded
Speaker:out or something.
Speaker:Yes. Different angles.
Speaker:Yeah. Sometimes we use it once,
Speaker:sometimes we create a cluster of flowers.
Speaker:So it really has that versatility,
Speaker:but it's still consistent.
Speaker:Wonderful. Okay.
Speaker:So then as our listeners are building up their brand,
Speaker:so then they can decide,
Speaker:am I going to have a symbol or icon,
Speaker:am I not?
Speaker:And so they make that selection,
Speaker:so now they've got,
Speaker:I'm thinking all the elements that they need and they understand
Speaker:that you need to have a similar presence across different platforms.
Speaker:Now what do you do with all of this?
Speaker:What do you even post on social media and how does
Speaker:all that work?
Speaker:Sure. In a professional way,
Speaker:not haphazard like most of us have done for so,
Speaker:so long.
Speaker:Okay. So one thing we haven't touched on yet is actually
Speaker:what tool or platform you would use to design your brand
Speaker:and create all your graphics and some of your audience may
Speaker:find it interesting,
Speaker:but I am actually team CAMBA.
Speaker:I'm sure most people know what Canberra is.
Speaker:That Canberra is like the most simplest version of Photoshop that
Speaker:you can possibly use.
Speaker:Yes, it does have some limitations,
Speaker:but I think the simplicity of it far outweighs those limitations.
Speaker:So I do all of my branding,
Speaker:all of my graphics,
Speaker:everything in Canberra.
Speaker:So I would create my color palette,
Speaker:create my front set,
Speaker:the icons,
Speaker:the logo,
Speaker:everything is all set up in Canberra And what you did,
Speaker:and I didn't know you could do this now I'm a
Speaker:big Photoshop girl because I was doing graphics way before Canva
Speaker:was even around and I didn't really gravitate to it fully
Speaker:until you and I started working together.
Speaker:But everything that you've made for me is now in Canva
Speaker:and I absolutely love the platform.
Speaker:So what you did is you separated out like all my
Speaker:brand colors are sitting there,
Speaker:right? And you've separated out templates that are right there for
Speaker:me to access anytime or my virtual assistant or whoever we
Speaker:have working in the account can go in there and grab
Speaker:whatever they need.
Speaker:It's all sitting in one place.
Speaker:Yes, you just said a key word there.
Speaker:So, and that is templates.
Speaker:So once you do have all your brand elements together,
Speaker:the next step would be creating templates,
Speaker:incorporating those elements.
Speaker:And we come back to that point of in the beginning
Speaker:listing out all your brand touchpoints.
Speaker:So now you can create templates for all of those touch
Speaker:points. So you want templates for your blog post templates for
Speaker:your social media banners,
Speaker:templates for your social media posts,
Speaker:templates for your website.
Speaker:So yes,
Speaker:templates are definitely the next step after you have your brand
Speaker:elements all together.
Speaker:Perfect. And all of the templates then are stored there.
Speaker:And the great thing about Canva too is that you don't
Speaker:have to go figure out what size those templates should be.
Speaker:They already have everything sized right inside the Canva app.
Speaker:That is correct,
Speaker:yes. I don't think I Googled in like the last year
Speaker:or so.
Speaker:What is the size for a Facebook cover or,
Speaker:yeah, it's all sitting there for you.
Speaker:Beautiful. And I think it's worth mentioning here that a Facebook
Speaker:post sizing is different than Instagram is different than Pinterest,
Speaker:et cetera.
Speaker:Even if you're looking at putting the same message and virtually
Speaker:the same imagery,
Speaker:you still want to have it sized for each platform onto
Speaker:itself. Oh yes,
Speaker:definitely. And that's the additional bonus of Canberra is that you
Speaker:can do that with the press of a button.
Speaker:You do need to have the CAMBA for business version to
Speaker:be able to duplicate and resize your graphics.
Speaker:It's a small price to pay for such a huge time
Speaker:saving benefit of having that flexibility.
Speaker:Absolutely. Yeah,
Speaker:for sure.
Speaker:Okay, so,
Speaker:Oh, the other thing I just want to make mention to
Speaker:people who have not been familiar with Canva,
Speaker:and you're hearing this for the first time.
Speaker:It is available on mobile and desktop also,
Speaker:so you've got both play no matter where you want to
Speaker:go. So it really is the perfect solution.
Speaker:I'm loving it more and more and I'm being really bad
Speaker:because I can just spend a whole lot of time there
Speaker:when I should be doing something a little more challenging because
Speaker:just I want to go in there and play around,
Speaker:you know,
Speaker:I just showed and I need to be doing some other
Speaker:things. It is a lot of fun and I encourage all
Speaker:of you to go in and look at it.
Speaker:It's really,
Speaker:really well worth it.
Speaker:And they've got ready-made templates too that you can use.
Speaker:Yeah, absolutely.
Speaker:What do you think of those?
Speaker:They're ready.
Speaker:My templates are a great start.
Speaker:However, I've seen a couple of clients struggle with adapting the
Speaker:templates to what their message is.
Speaker:Oh, you can sway away from your branding.
Speaker:That I think is what you're saying if you're not careful.
Speaker:Yeah, exactly.
Speaker:But I think that would all be lost without the templates.
Speaker:They are a great start,
Speaker:but my biggest recommendation with Canva is to just practice and
Speaker:experiment. Any tool that you use in your business,
Speaker:it takes a little bit of time to get used to.
Speaker:So yeah,
Speaker:just setting aside a couple of hours for yourself to just
Speaker:play in CAMBA,
Speaker:you know,
Speaker:without any pressure of having to have a graphic out in
Speaker:10 minutes,
Speaker:just have fun and play with it.
Speaker:I'm sure they have tutorial videos if not on YouTube.
Speaker:I'm sure there are tutorials of how to use canvas.
Speaker:Yeah, exactly.
Speaker:So how many templates,
Speaker:let's say for a starter business,
Speaker:how many templates should they create just to get started to
Speaker:have a presence online?
Speaker:Okay. If we're talking about just online and digital platforms,
Speaker:I would probably say around five to 10 so you want
Speaker:templates for your social media posts,
Speaker:you want templates for your social media cover banners,
Speaker:and then any website graphics that you have.
Speaker:Every business is different depending on those touch points.
Speaker:But I think kind of five to 10 is a good
Speaker:starting point.
Speaker:Okay. And could some of the template versions be just changes
Speaker:in the color changes in maybe a border or how do
Speaker:we make the different templates look different yet stay within brand?
Speaker:Yeah, so the templates can be different.
Speaker:And again,
Speaker:it comes down to thinking about,
Speaker:okay, where is this graphic actually going to be placed?
Speaker:Like what environment is it going to be placed?
Speaker:Is it going to be on a white background?
Speaker:Is it going to be in the feed where it's,
Speaker:you know,
Speaker:amongst a heap of photos.
Speaker:And this is relevant through when we were designing your brand,
Speaker:we had to consider that your logo and thumbnail was going
Speaker:to be on the podcast,
Speaker:on the Apple podcast feed.
Speaker:Right. So we had to design for that,
Speaker:which it already has a border around it.
Speaker:When you upload your thumbnail to Apple iTunes,
Speaker:it automatically places a faint border around it,
Speaker:I believe.
Speaker:So it wouldn't have made sense for us to have a
Speaker:border on that graphic.
Speaker:So you really need to see the big picture of where
Speaker:each graphic is going to be placed and designed for that
Speaker:environment. Perfect.
Speaker:Wonderful. Wonderful.
Speaker:Okay. So I want to just summarize where we are up
Speaker:to this point because I think from start to finish,
Speaker:this gets us to all of the elements of the brand.
Speaker:You're going to,
Speaker:correct me if I'm wrong.
Speaker:Okay. This is a little test Sal,
Speaker:so jump in any time if you need to.
Speaker:The first thing is to just think from the audience's perspective
Speaker:what vibe,
Speaker:that's the word I like to use with connecting with a
Speaker:brand. What vibe are you trying to portray?
Speaker:So you want to think of five words that give your
Speaker:brand personality and then you also want to say how will
Speaker:this make your customer think,
Speaker:feel and remember.
Speaker:So that's number one.
Speaker:Number two then is colors one to two primary colors,
Speaker:three to five secondary colors.
Speaker:Make sure to get your hex codes,
Speaker:make sure they compliment each other.
Speaker:I guess I would say they'll,
Speaker:they'll end up going together.
Speaker:So you do all that.
Speaker:Then you also look at your fonts and your fonts are
Speaker:going to be two to three styles and you'll use them
Speaker:for bold words,
Speaker:lighter words.
Speaker:So whichever font you,
Speaker:you keep them consistent when you're actually putting the verbiage down.
Speaker:And I think I need to slip in a little bit
Speaker:before that,
Speaker:maybe at the very top,
Speaker:what are all the touch points of where all of this
Speaker:needs to land.
Speaker:Then after you've got all of that,
Speaker:then you do your five to 10 templates and you have
Speaker:at least the visual aspect and all the elements of your
Speaker:brand then ready to go.
Speaker:Is that right?
Speaker:How I do,
Speaker:You did brilliantly.
Speaker:One thing I will just touch on is that when you
Speaker:are doing your templates and that your placing your text and
Speaker:your fonts over your brand colors,
Speaker:you want to make sure that there is a high contrast
Speaker:between the font and the background.
Speaker:Otherwise the text gets lost.
Speaker:So for example,
Speaker:sometimes white text on pale yellows can be very hard to
Speaker:read. So as a general rule,
Speaker:having dark fonts are going to stand out on light backgrounds
Speaker:and of course light fonts are gonna stand out on dark
Speaker:backgrounds. Perfect.
Speaker:Okay, so moving on because we have to,
Speaker:and I'm not going to let you go sell without talking
Speaker:about this because I think it's so important.
Speaker:Some of your genius is in the Holy Bible and that's
Speaker:still available,
Speaker:isn't it?
Speaker:The Holy Bible is still out there.
Speaker:The Holy Bible is still available,
Speaker:however, that it has a different name.
Speaker:So last year I released the social media Holy Bible that
Speaker:was old donut themed and I ended up changing the name
Speaker:because donuts just weren't resonating with me.
Speaker:It was great in that people loved the donut graphic.
Speaker:However, it just,
Speaker:it wasn't me.
Speaker:So that comes back to the point of,
Speaker:you know,
Speaker:if you're going to do something creative,
Speaker:you have to own it and you have to love it
Speaker:and feel really proud and comfortable with it.
Speaker:So yes,
Speaker:the resource is still available.
Speaker:However, it has a different brand name now,
Speaker:and that is the snackable content guide.
Speaker:I didn't know that they were one in the same,
Speaker:actually. I thought the Snapple guide was a second freebie,
Speaker:but that makes sense.
Speaker:And Oh my gosh,
Speaker:you guys,
Speaker:I've had a chance to see actually both of them.
Speaker:And if you want to have some serious content delivered and
Speaker:such valuable advice,
Speaker:you absolutely have to go and grab the guide.
Speaker:Tell us where they would go to get that since we're
Speaker:talking about that right now.
Speaker:So Yeah,
Speaker:so they can find that on my website,
Speaker:which is South francis.com
Speaker:Could not be easier with that.
Speaker:Okay. And what's in the guide?
Speaker:Do a little pitch,
Speaker:tell everybody why they want to go and they want to
Speaker:get it immediately.
Speaker:Yeah. Shaw.
Speaker:Okay. So the snacker will contact guide has over 100 social
Speaker:media post ideas with actual visual examples.
Speaker:So I'm really focusing on this concept of snapper content,
Speaker:which is you know,
Speaker:those small quick,
Speaker:easy to digest graphics that stand out on social media and
Speaker:immediately trigger engagement.
Speaker:So the guide runs you through kind of 10 categories of
Speaker:these posts where you know,
Speaker:a hundred specific post ideas of topics.
Speaker:And I think the most valuable thing in the guide that
Speaker:really helps is the visual examples.
Speaker:So it's jam packed with visuals.
Speaker:It is jam packed.
Speaker:Jam packed for sure.
Speaker:Love it.
Speaker:Yes, absolutely.
Speaker:If there is one freebie of all the podcasts we've done
Speaker:that you absolutely want to be grabbing,
Speaker:it's this one for sure.
Speaker:Hands down.
Speaker:You've done a fabulous job with Excel.
Speaker:Thank you.
Speaker:Thank you very much.
Speaker:So let's give a message from you to anyone who's just
Speaker:starting out.
Speaker:Just reinforcing why going through and doing all of this is
Speaker:so important.
Speaker:All the things that we've talked about with Browning I believe
Speaker:are most important for staying top of mind with your audience.
Speaker:So the consistency,
Speaker:you want to be easily recognized when people are scrolling on
Speaker:social media,
Speaker:you kind of,
Speaker:the goal is to get in their head all the time.
Speaker:So when they see things as they're going about their day,
Speaker:they're reminded of you because that's what your branding has achieved.
Speaker:Perfect. I love the goal is to get in their head.
Speaker:I'm writing that down.
Speaker:That's perfect.
Speaker:We may need to use that as a quote.
Speaker:Just apply and you can attribute it to you.
Speaker:How about that?
Speaker:And I can create it for you.
Speaker:I know.
Speaker:I know.
Speaker:So give his listeners,
Speaker:you'll be seeing that on my Instagram page at some point
Speaker:here. Oh my gosh,
Speaker:Sal, I am so,
Speaker:so happy that you agreed to come on and you have
Speaker:given us such valuable information.
Speaker:I know for sure just in talking to several of our
Speaker:listeners here that this is exactly what they need at exactly
Speaker:this time.
Speaker:So it's so perfect and you've been so wonderful.
Speaker:Now what I'd like to do is reverse this on you
Speaker:and allow you to dare to dream.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:Okay. Tough question,
Speaker:but a good question.
Speaker:I don't know exactly what the business nodal would be,
Speaker:but it would be something along the lines of learning and
Speaker:creating at the same time.
Speaker:So if I could spend my days achieving both of those
Speaker:things, learning and creating,
Speaker:that would be my ideal world.
Speaker:So I have this kind of vision of perhaps my day
Speaker:would be spent listening to inspiring influential business women talk about
Speaker:their journey and how they got to where they are and
Speaker:then me creating all those sound bites and golden nuggets into
Speaker:visual graphics.
Speaker:That would be my ideal out.
Speaker:I love it.
Speaker:Oh my gosh.
Speaker:And that's exactly the business that you have morphed into,
Speaker:right? Yeah.
Speaker:Because you're saying that you just left corporate pretty much a
Speaker:short time ago and thought you were going to do one
Speaker:thing and now you've kind of changed the landscape based on
Speaker:the reactions that you're getting.
Speaker:I mean,
Speaker:it's kind of brand new for you to be doing this,
Speaker:but it's exactly what you just described.
Speaker:I mean,
Speaker:I just love this concept of taking soundbites and just one
Speaker:sentence kind of lines from inspiring words and then turning them
Speaker:into a visual graphic that then just instantly resonates with the
Speaker:audience. Like,
Speaker:you know when you just say a sentence or a quote
Speaker:or a line and you just go,
Speaker:ah, yes.
Speaker:And that applies to so many different areas of your life,
Speaker:your personal life,
Speaker:your business and people just,
Speaker:yeah, get it.
Speaker:They're getting it,
Speaker:they share it,
Speaker:they comment on it and that's exactly what you want is
Speaker:all that engagement.
Speaker:Exactly, yes.
Speaker:So you get to listen to everything and then also work
Speaker:at the same time.
Speaker:Yeah, that sounds pretty much the best of both worlds if
Speaker:you ask me.
Speaker:Learning and creating.
Speaker:Wonderful. Yes.
Speaker:Okay, so Sal francis.com
Speaker:is the website.
Speaker:You know there'll be a show notes page,
Speaker:gift biz listeners,
Speaker:so you'll be able to also see all the links to
Speaker:Facebook, Instagram,
Speaker:anywhere you want to see.
Speaker:Sal, is there one place in particular besides your website,
Speaker:Sal, that you would suggest they go just to see a
Speaker:demonstration of the different templates and the different ways you can
Speaker:make your font bold and not bold and the snackable and
Speaker:all of that?
Speaker:Where would you send them for that?
Speaker:Yeah, absolutely.
Speaker:I would love for people to come and visit me on
Speaker:Instagram. My Instagram handle is South answers and come leave me
Speaker:a little yellow flower or a yellow heart so that I
Speaker:know that you came from Sue's podcast.
Speaker:I was going to say,
Speaker:leave me a yellow emoji,
Speaker:but they're all yellow,
Speaker:so leave me a yellow or yellow flower,
Speaker:so I know.
Speaker:Perfect. I love that.
Speaker:I'm going to send you a bunch of hearts as I
Speaker:always do.
Speaker:Yes, I appreciate all the way across on the other side
Speaker:of the world,
Speaker:us being able to coordinate this and I know on behalf
Speaker:of all my listeners,
Speaker:we've gotten so much out of this.
Speaker:Thank you Sal.
Speaker:Thank you for having me and As an additional holiday gift
Speaker:to you.
Speaker:If you've been listening to the sponsor of this podcast,
Speaker:you know that we promote custom ribbon printing.
Speaker:If this is something on your wishlist and you would like
Speaker:to know about a holiday promotion for a custom ribbon printer
Speaker:of your very own,
Speaker:get in touch with us via email sales@theribbonprintcompany.com
Speaker:to learn more about your very special holiday offer.
Speaker:This promotion is only available through November 30th,
Speaker:2018 if you're listening right as this show goes live.
Speaker:Do you have a couple of weeks left to take advantage
Speaker:of this offer?
Speaker:Here's some more information from our sponsor.
Speaker:This podcast is made possible thanks to the support of the
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Speaker:for more information.
Speaker:That's a wrap wrap For today.
Speaker:Thank you so much for joining me and I'll see you
