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178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee
Episode 1783rd October 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:23:10

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We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows.

Rachel B. Lee is a fearless brand marketing #ladyboss.   Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-Level executives, entrepreneurs, business owners, and working professionals define their personal brand, create influence through content, and build human connections online.

We Discuss:

  • What is Web3 and what it means for you
  • How you can use NFT's effectively
  • Why community building is so critical right now
  • What are creator coins and why Rachel's company uses them

Rachel's Top Takeaways:

  • Building a community starts with having a strong personal brand and message
  • Web3 has many interesting ways to build community and expand your offerings in new ways

About Standout Authority:

  • We are a digital marketing agency focused on personal branding, content creation and LinkedIn strategy, and provide virtual group coaching and live training through our Web3 community and $SOA Creator Coin. Our business helps c-level execs, entrepreneurs, business owners and working professionals discover their voice, define their personal brand, build influence and grow opportunities through human connections

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