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178 - Web3, NFTs & Community Building are the Future - with Rachel B. Lee
Episode 1783rd October 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:23:10

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We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows.

Rachel B. Lee is a fearless brand marketing #ladyboss.   Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-Level executives, entrepreneurs, business owners, and working professionals define their personal brand, create influence through content, and build human connections online.

We Discuss:

  • What is Web3 and what it means for you
  • How you can use NFT's effectively
  • Why community building is so critical right now
  • What are creator coins and why Rachel's company uses them

Rachel's Top Takeaways:

  • Building a community starts with having a strong personal brand and message
  • Web3 has many interesting ways to build community and expand your offerings in new ways

About Standout Authority:

  • We are a digital marketing agency focused on personal branding, content creation and LinkedIn strategy, and provide virtual group coaching and live training through our Web3 community and $SOA Creator Coin. Our business helps c-level execs, entrepreneurs, business owners and working professionals discover their voice, define their personal brand, build influence and grow opportunities through human connections

Connect with Rachel B. Lee:

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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