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157: How to Sell Something that Seems Too Good to be True with Chris Burres
17th May 2019 • Can I Pick Your Brain? • Daniel Gefen
00:00:00 01:07:33

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If someone told you they can help you double your lifespan how fast would you run the other direction?

Well before you go let me humor you.

My guest today Chris Burres is an engineer turned scientist turned entrepreneur who discovered a Nobel Prize-winning wonder chemical.

My BS meter went through the roof as I’m sure yours will …

We discussed:

  • How to market a product or service that seems too good to be true
  • How to gain trust in an industry full of liars, cheats, and scammers
  • How to deal with copycats
  • How to convert your most skeptical prospects
  • How consuming Carbon 60 can almost double your lifespan

I actually take up a personal challenge which could lead to me finally healing my tennis elbow and getting better sleep 🙂

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