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The Product Edge - Jade Bennett EPISODE 4, 7th September 2020
Product Storytelling: The Essential Product Management Skill with Josh Centner
00:00:00 00:42:06

Product Storytelling: The Essential Product Management Skill with Josh Centner

In this episode Jade and Josh explore the essential yet often overlooked skill all Product Managers must master - Storytelling.

Josh Centner is currently Head of Product & Delivery at PageUp. He has over 10 years of Product Management experience within the startup, scaleup and enterprise ecosystem. Josh is an avid believer in the art of storytelling and pushed through his own nerves and fears to master this skill. He swears that he would not be where he is today, leading product teams, if he had not mastered this essential skill.

In this candid conversation, Josh shares his own startup and enterprise experiences and how effective storytelling telling landed him a job with NAB, despite taking a quick nap during the interview!

In this episode we discuss: 

✓    What is storytelling in Product Management

✓    Why storytelling is so important in Product Management

✓    How to tell a good Product story

✓    What happens to the audience when you tell a good Product story 

✓    The link between Storytelling and Sales Enablement

✓    Why Storytelling differentiates ‘great’ Product Managers from ‘good’

 

Access the resources mentioned in this episode and connect with us...

Resources:

Connect with Josh Centner on LinkedIn.

 

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