FEM166 How To Start A Music Career On Your Own Terms with Cassandra Kubinski
Global Co-Chair of Membership for Women In Music, Cassandra Kubinski, shares her tips and tricks on how to start a music career and how she stays grounded in her life.
For musicians wondering how to start a music career, Cassandra Kubinksi brings tons of knowledge to the table. As a Profitable Musician Summit guest, back in May, Cassandra talked about crowdfunding.
She is focused on helping women in music and shares some great insight on a time when she wanted to quit pursuing her music career. Next she shares what she did to turn that around.
As a singer/songwriter, Cassandra has released 6 albums, including Holiday Magic and Onward and has recorded and performed alongside Goo Goo Dolls, 1o,ooo Maniacs, Lady Gaga and more. She is also a certified yoga instructor and uses her yoga practice to ground her and keep her aligned in her music career.
How to Start A Music Career: Overcoming Struggles
Put structures and practices in place to help keep grounded in a rounded life
Opened herself to spiritual guidance to determine her next step when everything else was falling apart
Made a list of projects that were the most fun, where she made the most money, and looked at where those intersected to determine next steps
Discovered that she enjoyed doing more jingle and voice over work
Success doesn’t necessarily look the way you thought it would
Back off and listen internally to what the right moves are for your career instead of pounding on what you think you’re “supposed” to be doing.
How To Start A Music Career By Selecting Music Projects to Pursue
Projects she was excited to work on
People she was excited to work with
Listen to your gut when choosing collaboration partners and people you hire
Do the work that lights you up
PR and publicity
Set a timer to two minutes to craft your own clear and compelling pitch
Ask for what you want
“If you’re willing to put in the time and energy to formulate a compelling and professional approach,you can approach those outlets (media) yourself. You don’t have to go through a third party.”
Most times we’ve already decided that someone will tell us “no” so that we can be right.
We’re actually scared of what’s going to happen when people say “yes”.
Mentally prepare yourself for someone to say “yes.”
Crowd Funding Tips
Make your crowd fund about exclusive access
People want a behind the scenes look at your creative process
Don’t expect social media to do the work for you
Do reach out personally to people to be involved in your project
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007. She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram