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Finding Your Niche at the Intersection of Evolutionary Psychology and Digital Marketing Featuring Tim Ash
Episode 6282nd May 2022 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:23:12

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Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss:
  • Great traffic to awful websites [02:52]
  • How to make your transition from corporate to solopreneuership easier [05:15]
  • Why it’s important to not put all your eggs in one basket [07:57]
  • Don’t underestimate what you can do in a day [09:27]
  • How to make billions of stars accessible to people [11:18]
  • Understanding the human brain without any scientific jargon [13:57]
  • How to take advantage of the negativity bias [16:27]
  • Universal applicability versus technical trends [20:05]
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Please help me welcome Tim Ash! Learn more about Tim at