As the founder of Farmers Choice, Andile Matukane, is a living witness that a positive attitude can open many business doors. Matukane, who is known as “The Spinach Lady” in her local community, has already moved mountains in the agricultural field. She speaks candidly about finding her magic spot as an entrepreneur, as well as some of the toughest lessons she’s learnt over the years. Farmers Choice has also opened many doors for up-and-coming agriculturists, providing much-needed mentorship. The interviewers are Dawn Noemdoe and Kobus Louwrens from Food For Mzansi.

ARE YOU A FARMER OR AN AGRIPRENEUR?

Farmer’s Inside Track is a platform for South Africa’s up-and-coming farmers and new entrants into agri-businesses who need information and inspiration to help them start up and get up to sprinting speed as commercial producers and/or agri-processors. The men and women who have resolved to one day getting to the place where the large-scale commercial farmers are, but not really finding useful information on how to get there.

This platform is a resource of exclusive content and an online community that aims to support up-and-coming commercial farmers through that tricky phase of their businesses that comes between the starter pistol and finding their stride in the sprint towards the finish line.

At the centre of it is a free weekly Farmer’s Inside Track e-mailer containing a mix of exclusive content from agricultural thought leaders, business and entrepreneurship experts and leading farmers as well as a comprehensive rundown of need-to-know news from the past week. Also, it’s a great source for those on the lookout new opportunities and funding.

While we have your attention, head over to Facebook to join the Farmer’s Inside Track group. We’d love to interact with you on a platform that allows for easy interaction and where members can crowd-source advice and support. Also, have you signed up for our weekly Food For Mzansi updates on WhatsApp? Simply send a message to +27 81 889 9032. It is the perfect way to ensure you don’t miss any of the good stuff on www.FarmersInsideTrack.co.za.

SALUTING UNSUNG AGRI-HEROES 

Farmer’s Inside Track is supported by Food For Mzansi. Inspiration for your business and life from South Africa’s farmers and agripreneurs. Love how we salute the unsung heroes of agriculture? Why not connect with us on our social media platforms.

Facebook: https://www.facebook.com/groups/FarmersInsideTrack/

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