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172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin
Episode 17212th September 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:27:34

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We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?

Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin.

With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce complex programs that highlight her expertise in brand storytelling. Collaborating across multiple industries like technology, automotive and entertainment - Rachel develops and personifies their brand through event marketing, partnerships and innovation.

We Discuss:

  • Why is brand storytelling instrumental to events?
  • Where does this development fit into the process?
  • Why should brand storytelling have an evergreen approach vs specific per event?
  • How does innovation & partnerships fit into brand storytelling?

Rachel's #1 Top Tip & Takeaway:

  • Think about the why and the how before the what!

Contact Rachel for help with:

  • Event, Creative & Marketing Production
  • Marketing & Brand Strategy
  • Partnership strategy & management
  • Innovation

Connect with Rachel Polin:

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Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report