Shop Owner has a Golf Cart Gold Mine – Mark Reopke [RR 655]
Mark Roepke, Quality Auto Mart & Service, Batesville, IN. When it comes to “Alternative Profit” centers Mark and Nancy Roepke have created a solid pathway for alternative incomes as the Owners of Quality Auto Mart, Quality Carts and Quality Storage.
Mark and his parents bought 4 acres in 1987, just outside of Batesville, IN, to build an auto repair facility and Quality Auto Mart & Service was born. His parents, Charles and Betty Roepke, built a 100 unit Storage facility that was one of the first in the area. After the passing of his parents, Mark and Nancy continue to operate Quality Storage.
While doing Auto Service, customers from the Campground across the street started asking for Golf Cart repair and service. The word traveled quickly and Quality Carts was born and has proven to be one of the fastest growing parts of their business. Quality Carts offers Sales, Service, Parts and Accessories and contributes about 70% of the overall income!
Key Talking Points
Across the street from the shop is a campground, 500 acres with over 700 golf carts- started servicing the golf carts. Started to repair more and more golf carts.
Lightbulb moment- “I don’t care what it costs, I just want my golf cart fixed now.”
Started charging accordingly with auto repair rate- average 30 per week, no competition, DVI process, treat it exactly like a vehicle. No waiters, drop off only.
Golf carts need good maintenance once a year and can last up to 25 years
During slower winter months and holidays- free pick up and delivery for golf carts
Dealerships would rather sell new carts than repair existing
Everyone learns together how to repair golf carts- recurring problems and failures is a learning curve
Built website and marketing campaign for golf cart repairs- backed up 2-3 weeks during busy summer months (golfcartdude.com)
2 parts vendors for carts (besides dealerships)
Also buys and sells carts- new runs $8-10K, became difficult to purchase new or used post-pandemic
Boneyard- carts get sold down to parts down to the frame, only a few in the country and people will drive hours to buy parts from them. All profit.
Rental carts- $350 for 3 days
Golf courses- receive carts from the vendor, when the lease is done Mark buys them.
Thanks to Mark Roepke for his contribution to the aftermarket’s premier podcast.
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