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239 - When to Exhibit vs Attend a Trade Show - DON'T Make a Mistake!!
Episode 2394th December 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:07:23

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Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!

Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.

Or it’s in an industry you’re interested in but don’t know enough about.

Or maybe you’ve never done a trade show before and think you’re ready to commit.

I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit.

Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend

** DON'T MISS - How to Pick the RIGHT Trade Show! https://youtu.be/ILcbnClb2Xc?si=oh5gok6olXuW-0G4

** FREE 15-Minute Profit Potential Call with Jim! https://tradeshowu.biz/services

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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