#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders
Season 1: 'The Branding Series' / Episode # 4
Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.
Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years.
“When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ Hooker
Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.
Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au).
Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)
Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)