Want to find out WHY someone traded in a job writing and shooting commercials for some of the biggest brands in the world...

For a career as a freelance direct response copywriter?

You’ll hear all about it in episode 34 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by brilliant advertiser and copywriter - John Robb.

If you don’t know John, he has a really cool journey that’s reflective of a lot of people who end up in this crazy world of direct response, freelancing, and copywriting…

Starting at a job in New York at one of the best ad agencies in the world…

Then writing and shooting TV commercials all over the world for some of the biggest brands and celebrities (including Google, Beats By Dre, PlayStation, Toyota, Sprint, Serena Williams, and 2Chainz).

And ending up where he is today…

A highly sought-after copywriter who’s tripled his monthly income and 5x’d what he charges for a project.

If you are a freelancer or entrepreneur, you’ll certainly find a ton of inspiration in his journey!

Here’s a glimpse of what you are about to discover:

• A BIZARRE story involving an airplane hangar, an authentic Samurai sword, and a barefoot Serena Williams

• The RIGHT way to “swipe” copy to simplify your writing process WITHOUT any of the backlash

• The QUICKEST way for ANY freelance copywriter to massively improve their skills, grow their network, and 3x their income in less than a year

(**for further information and timestamps, scroll down to the “show notes” section)

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Show notes

• How John lost his dream job in the US at one of the best ad agencies in the world, even after he worked 60-hour weeks, including on weekends, and slept only 3 hours each night.
• How John ended up writing commercials for 20 years and worked with industry giants like Samsung, Beats By Dr. Dre, Serena Williams, and 2Chainz. Plus, he talks about a $250k commercial that was already shot but eventually got canned!
• This ONE simple mistake caused John to get stuck with $10,000 worth of inventory that he still has in his garage till this day. (And no, it’s not knowledge, as made famous by Tai Lopez.)
• The BIGGEST takeaways that Stefan learnt from a failed $15,000 project he worked on with Laura. John chimes in with lessons from his own failures.
• John reveals the ONE book that taught him the fundamental principle of swiping effectively, so much so that it impressed Stefan on the first gig with him. It’s so good that John is still getting commissions from that copy!
• What are the differences between brand advertising and direct response copywriting? Plus, the vicious cycle that many copywriters face when starting on a new project and how to NEVER feel lost.
• How Copy Accelerator changed John’s life and helped him TRIPLE his monthly income to $15,000 on average or even TWICE of that in some months.
• 4 critical mindset shifts that made John spend 33% of his income on coaching every month.
• The 5 elements that Stefan looks for when swiping from competitors. Plus, 3 simple steps to swipe from other industries and apply it to your own niche.
• John and Ed share their horror stories from working on copywriting projects. One of them will likely cause you to bite your nails if it happened to you.
• Copywriters are NOTORIOUS for this one flaw. John and Ed share their simple hacks for overcoming it consistently.

Useful resources/links

Join our upcoming Copy Accelerator Virtual Event:

https://www.copyacceleratormastermind...​

Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://spg.link/rmbc-yt?utm_content=...​

Justin & Stefan Talk Copy - Facebook Group

https://www.facebook.com/groups/19315...