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Start Winning at Life with Ethan King’s S.I.M.P.L.E. Success Buckets Ep. 91
Episode 9118th October 2022 • Fascinating Entrepreneurs • Natasha Miller
00:00:00 00:31:29

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Ethan King is an American entrepreneur with businesses in apparel, fitness, e-commerce, and real estate. He is a dynamic speaker who shares his journey from starving artist to CEO of multiple 7-figure brands. Ethan's work has appeared on Oprah, and he has been featured on the cover of Best Self magazine. He specializes in coaching high performance professionals around the world to live a life by design.

Ethan is author of the #1 International Bestselling book–Wealth Beyond Money: Unlocking The 6 Dimensions of Success for Richness in Every Area of Your Life–and he is passionate about YOU truly having it all.

Where to find Ethan King

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Transcripts

Ethan King:

Mindset is very important.

Ethan King:

Things like mindset, visualization, the law of attraction, and I believe

Ethan King:

in all of that, but it's nothing if you don't put the action behind

Ethan King:

it, and it has to make sense.

Ethan King:

So I explain the science behind why things work, and here's what you do step

Ethan King:

by step to make it happen in your life.

Natasha Miller:

Welcome to FASCINATING ENTREPRENEURS.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life?

Natasha Miller:

Are they building to exit these?

Natasha Miller:

And a myriad of other topics will be discussed to pull back the

Natasha Miller:

veil on the wizardry of successful and FASCINATING ENTREPRENEURS.

Natasha Miller:

My book, RELENTLESS is now available everywhere.

Natasha Miller:

Books can be bought online, including Amazon and BarnesAndNoble.com.

Natasha Miller:

Try your local indie bookstore too, and if they don't have it, they can order it.

Natasha Miller:

Just ask them the review are streaming in, and I'm so thankful

Natasha Miller:

for the positive feedback as well as hearing from people that my

Natasha Miller:

memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to TheRelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Ethan King has businesses in apparel, fitness, eCommerce, and real estate.

Natasha Miller:

He is also a speaker and author who used to be a starving artist and is

Natasha Miller:

now a CEO of Seven Figure Brands.

Natasha Miller:

We talk about his core businesses, what inspired him to develop his

Natasha Miller:

personal brand and the books he's planning on writing in the future.

Natasha Miller:

Now, let's get right into it.

Ethan King:

So this has been.

Ethan King:

20 year journey now, and it started because I always wanted to be an artist.

Ethan King:

Growing up, I wanted to be a career artist, like drawing and painting.

Ethan King:

And my parents told me that artists only make money after they're did.

Ethan King:

They didn't work for me because I wanted to be rich.

Ethan King:

So the two weren't congruent, but I was a stubborn kid in long story short, I

Ethan King:

just set out to prove my parents wrong.

Ethan King:

So I majored in art in college.

Ethan King:

Well, in high school I actually took college level

Ethan King:

advanced placement art classes.

Ethan King:

Had my work in exhibitions.

Ethan King:

So in college I majored in studio art.

Ethan King:

Well, long story short, my parents were right.

Ethan King:

It's really hard.

Ethan King:

It's really hard to make a lot of money drawing and painting.

Ethan King:

So I had to learn that the hard way.

Ethan King:

But after lots of twist and turns and events where I worked at a Strip Club

Ethan King:

and couldn't find a good job, so I was taking out the trash at a strip club.

Ethan King:

I got robbed one night at gunpoint.

Ethan King:

It was just-

Natasha Miller:

Let's be clear that you were not, Magic Mike?

Ethan King:

No, no, no.

Ethan King:

I was not . I was not stripping, and I was not even in the shape to be knowing

Ethan King:

that I was not in good shape growing up.

Ethan King:

I was taking out the trash as a barback, so it was a very humiliating job.

Ethan King:

Sometimes my friends would come in there and get drunk, and when people

Ethan King:

threw up in the club, I was the one who would have to cleaned up.

Ethan King:

I was taking out the garbage to the dumpster at night in the back, and

Ethan King:

it was in a really bad part of town.

Ethan King:

So sometimes there would be shootouts across the street and I could hear bullets

Ethan King:

ricocheting off of the dumpster behind me.

Ethan King:

So it was not a glorified job by any means, but it was what

Ethan King:

I had to do to make ends meet.

Ethan King:

While I went to school for graphic design in the daytime, and so

Ethan King:

what I ended up doing was marrying graphic design and I think you have

Ethan King:

a graphic design background too.

Ethan King:

Yeah.

Ethan King:

That's pretty cool.

Natasha Miller:

Little bit.

Natasha Miller:

I mean, I had a passion for it and an interest for it,

Natasha Miller:

but not to the extent you did.

Natasha Miller:

I don't think.

Ethan King:

Okay, so what I ended up doing was marrying graphic design with

Ethan King:

my zeal for my fraternity life that I did in college, got pledged to fraternity,

Ethan King:

and at the time I was just all into it.

Ethan King:

So I started designing like these flyers and posters, and I was

Ethan King:

learning web design in school.

Ethan King:

So I, I would advertise to the other Greeks on campus, like, "Hey,

Ethan King:

I'll design your flyers and your teachers" and things like that.

Ethan King:

And I just did it for fun.

Ethan King:

And even as a class project where we had to create this fictitious business for a

Ethan King:

branding class, I said, "Oh, well gonna create a company called Stuff for Greeks,

Ethan King:

because that's what I'm into right now."

Ethan King:

After a while of having this website out there in the real world, we started

Ethan King:

to get actual orders from people that we didn't know from across the country.

Ethan King:

Like, "Hey, can I order my sorority jacket?"

Ethan King:

And we're like, "Yeah."

Ethan King:

So we'll design it for.

Ethan King:

And here's the design.

Ethan King:

We were charging like $75.

Ethan King:

"Here's your design for your jacket.

Ethan King:

Based on what you told me about your ledge experience."

Ethan King:

Now you go get it made in your city.

Ethan King:

They're like, "I don't have anywhere to get it made.

Ethan King:

I want you to make it."

Ethan King:

I'm like, "I don't know how to make jackets.

Ethan King:

It's just, go find some old lady with a sewing machine in the basement, right?

Ethan King:

They can make it for you."

Ethan King:

That's what I thought it was.

Ethan King:

But after enough people asked and offered us money, we just said yes, and then

Ethan King:

we decided to figure out how to do it.

Ethan King:

That's kind of how I operate my life.

Ethan King:

I said, "Yes" first.

Ethan King:

Then figure the rest out later, because now once you've paid me money.

Ethan King:

I'm going to over deliver for you.

Ethan King:

I'm going to figure it out.

Ethan King:

So we figured out that it was called Embroidery.

Ethan King:

We found the company to outsource it to for a while, and we had like over

Ethan King:

a hundred orders in the first year.

Ethan King:

That company fired us because we were bringing them too much business that was

Ethan King:

interfering with their normal business.

Ethan King:

This is kind of the Mom and Pop mentality, not the scale up mentality, but they were

Ethan King:

nice enough to take me back in their shop and show me exactly how to do everything

Ethan King:

so that I could get out of their hair.

Ethan King:

And after that, we just brought our own embroidery machines and

Ethan King:

we moved it into our basement.

Ethan King:

Then we expanded.

Ethan King:

We had a small office in Tyler Perry's building.

Ethan King:

He was one of my early graphic design clients.

Ethan King:

And then we expanded.

Ethan King:

We were fortunate enough to, and this was all grassroots.

Ethan King:

We didn't have any investors or anything, but we just kept pouring profits back in.

Ethan King:

We were able to purchase a building in West Midtown Atlanta, where

Ethan King:

we moved our operations there.

Ethan King:

We didn't wanna just call it stuff for Greeks.

Ethan King:

And I mean, at this point we had probably, but like our thing that

Ethan King:

makes us really stand out in the Greek Market, is that we service over 500

Ethan King:

different Greek letter organizations, and we are very specifically known for

Ethan King:

the very detailed advanced artistry that goes on the jacket backs of

Ethan King:

these fraternity and sorority jackets.

Ethan King:

So it's very, very niche market, very exclusive where the top player

Ethan King:

in that space, there are only a few companies that can do it and

Ethan King:

none of 'em can do it at our level.

Ethan King:

And you know the jackets retail anywhere from $400 to $2,000 for one

Ethan King:

jacket because they are so specialized.

Natasha Miller:

Excuse me, back it up.

Natasha Miller:

Who is buying $400 to $2000 jackets?

Natasha Miller:

I'll look up on your website and see what this is all about.

Natasha Miller:

That's amazing.

Ethan King:

Yeah.

Ethan King:

Yeah.

Ethan King:

Pull it up.

Ethan King:

If you go to stuff4GREEKS.com, you'll see the jacket backs right there.

Ethan King:

It'll kind of give you an idea, but if you want your photo Natasha embroidered

Ethan King:

on the back of your motorcycle vest, whatever you are passionate about.

Natasha Miller:

Yeah.

Natasha Miller:

My daughter would love that if I just rolled around town with my

Natasha Miller:

photo on the back of my jacket.

Natasha Miller:

Yeah, let's do it.

Ethan King:

Right.

Ethan King:

Well, some people are like that, and whether its your photo or your

Ethan King:

business logo or your skate club.

Ethan King:

We get the wildest stories.

Ethan King:

It's what really makes me smile about this business is because people are so

Ethan King:

passionate about so many different things, and we started in the Greek market,

Ethan King:

but once we bought the building in West Midtown, we said, "Okay, let's expand."

Ethan King:

Let's see what other markets we can tap into.

Ethan King:

So we opened a retail.

Ethan King:

We called it Zeus's Closet.

Ethan King:

So it still kind of has that connotation to the Greek world where we got our roots.

Ethan King:

But hey, Zeus is King of the Gods.

Ethan King:

What would Zeus wear?

Ethan King:

Whatever he wants to wear, right?

Ethan King:

So we will make whatever you want.

Ethan King:

Whatever you are passionate about, put it on your jacket back and then

Ethan King:

of course do stuff for your polos for your company and things like that.

Ethan King:

We do tons of that.

Ethan King:

We've expanded into schools.

Ethan King:

We even do a lot of stuff for Marvel Studios.

Ethan King:

So many things are filmed here in Atlanta now that that's

Ethan King:

been huge for our business.

Ethan King:

These wardrobe departments will come to us and we can do things that most

Ethan King:

other Embroidery Companies can't and help them bring these visions to life.

Natasha Miller:

What is your upside to other embroidery companies?

Natasha Miller:

Can you say your secret sauce?

Natasha Miller:

What's the secret?

Ethan King:

Yeah, I can describe it.

Ethan King:

I mean, , I can't replicate it just by me describing it, but most

Ethan King:

embroidery companies are very old school where the digitizing the file,

Ethan King:

set up the artistry, they go get that done somewhere else or they're like,

Ethan King:

"You give us the file and we'll just punch it in the embroidery machine."

Ethan King:

It so out.

Ethan King:

Whatever you give us.

Ethan King:

Most embroidery companies, if you come to them with a vision of a sketch or

Ethan King:

whatever that you want to have happen, they don't know how to execute everything.

Ethan King:

They aren't vertically integrated to execute everything from start to finish.

Ethan King:

And we do it all in the same building from concept design, consultation,

Ethan King:

all the way to production.

Ethan King:

So not only can we handle the advanced stuff, but we can also do it really,

Ethan King:

really fast, like same day, which is unheard of in the industry.

Ethan King:

You know, Hollywood, they are always last minute and they have big budgets.

Ethan King:

So we just fell kinda right in that niche where last minute and

Ethan King:

we can handle the heavy stuff.

Ethan King:

So that's been a lot of fun.

Ethan King:

So that's how stuff for Greeks led into Zeus's Closet.

Ethan King:

And now they're both going strong.

Natasha Miller:

They're two separate companies.

Ethan King:

Yeah, they're two separate companies, but they are related and

Ethan King:

they're just for brand purposes, they're-

Natasha Miller:

Gotcha.

Natasha Miller:

So when did you decide on developing and focusing on your personal brand?

Ethan King:

Yeah, so that was a kind of a gradual thing, but 2014 was probably

Ethan King:

the most pivotal moment when I knew that I wanted to expand my personal brand.

Ethan King:

And what happened was in EO, so this is when I first joined EO.

Ethan King:

In fact, I was still in the accelerator program.

Ethan King:

For the benefit of your listeners, Accelerator helps your business grow

Ethan King:

to a million dollars in revenue.

Ethan King:

Once you do that, then you can join EO Entrepreneurs Organization,

Ethan King:

in which the minimum requirement is $1 million a year in revenue.

Ethan King:

So in 2014, I was right at that point where I was graduating from Accelerator

Ethan King:

coming into EO, and we had this program.

Ethan King:

It was like a TED Talk style event.

Ethan King:

That we called EO X instead of TEDx.

Ethan King:

We called it EO X.

Ethan King:

So they allowed members to do like an eight minute speech on whatever topic.

Ethan King:

I decided to do the speech on my own personal answer to life balances,

Ethan King:

my framework for life, and at the time I called the speech the

Ethan King:

simple Path to Prosperity, and it's based on the way that I calibrate

Ethan King:

life into six different bucket.

Ethan King:

Spirituality, which is your focus on the self, your stillness,

Ethan King:

your subconscious restructuring.

Ethan King:

So that's the S.

Ethan King:

The I is for your intellect.

Ethan King:

Constantly developing your intellect every single day, doing something to

Ethan King:

stimulate and boost your learning.

Ethan King:

M is for money mastery, always focusing on your finances and

Ethan King:

making sure those are in shape.

Ethan King:

P is for your physical presence, less inside and out.

Ethan King:

Not just your fitness, but the way you carry yourself, the way

Ethan King:

you dress, the way you groom.

Ethan King:

L is for love in leadership, and that's your relationships, whether

Ethan King:

it's romantic relationships, family relationships, and relationships

Ethan King:

with your employees and your staff.

Ethan King:

And E is for entertaining experiences, and my personal belief is that.

Ethan King:

Instead of focusing on the concept of life balance, where it's just

Ethan King:

like up or down in order for one to be up, the other has to be now.

Ethan King:

Well, I believe that instead, you focus on those six areas which are in constant

Ethan King:

flux from day to day and just focus on constantly calibrating them, and you can

Ethan King:

truly have it all across those six area.

Ethan King:

I gave this eight minute speech, and it was very, very well received.

Ethan King:

I thought that I sucked as a public speaker, but people came up to me

Ethan King:

months afterward and they could recite back the whole speech to

Ethan King:

me, and I was blown away by that.

Ethan King:

And I said, Well, maybe I'm onto something here.

Ethan King:

Maybe instead of just keeping this to myself, I should start to

Ethan King:

share more of it with the world.

Ethan King:

And that led me doing more speaking gigs, and especially as I became president of

Ethan King:

the Atlanta chapter, I was doing a lot more, was behind the microphone a lot

Ethan King:

more, and then it just kind of snowballed and snowballed into becoming another side

Ethan King:

business That gave me more satisfaction, honestly, that, or at least a different

Ethan King:

type of satisfaction in the business.

Ethan King:

I had been running for 15 years.

Ethan King:

I was at a dinner the other night and the question was asked, Well, how

Ethan King:

do you measure success in your life?

Ethan King:

And my measurement used to just be only money, but now I measure it when

Ethan King:

I get unsolicited thank you notes.

Ethan King:

And you know when you get those in the mail, like one I can remember, I

Ethan King:

gave a speech at a banquet and a few weeks later I got this unsolicited

Ethan King:

thank you note in the mail.

Ethan King:

From one of the waiters who was working that night.

Ethan King:

He said, Your speech wasn't meant for me, but I just happened to be working and I

Ethan King:

just want you to know it changed my life.

Ethan King:

That kind of stuff is just so much worth, so much more than money, and that's

Ethan King:

what led me to focusing on my personal brand and getting to where we are today.

Natasha Miller:

Have you ever thought that you should write a book, that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to MemoirSherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir, to a best seller status.

Natasha Miller:

It sounds like you developed this personal brand out of like an intuitive need,

Natasha Miller:

and it was fulfilling some maybe gaps in your life, and that's beautiful, but I

Natasha Miller:

imagine since you are the entrepreneur that you are, that eventually it became

Natasha Miller:

a source of income and you're monetizing your thought leadership and such.

Natasha Miller:

Is that the goal, now?

Ethan King:

Yeah.

Ethan King:

Yes, it is.

Ethan King:

So in my dream world, cuz I'm a big believer in designing your life, designing

Ethan King:

your future, and I'm currently living the dream that I had 20 years ago.

Ethan King:

But it's okay for dreams to evolve and for them to change.

Ethan King:

And I believe that in fact they should.

Ethan King:

So the dream that I'm designing now, I love the travel, I love to

Ethan King:

speak and impact people like I just explained with the thank you notes.

Ethan King:

And I really like money.

Ethan King:

So marrying those three things, I would love to just get paid to go speak in

Ethan King:

different countries across the world.

Ethan King:

And that's how I'm designing my life.

Ethan King:

And I know that, that's, at least for the next chapter in my life,

Ethan King:

the life that I want to lead is just impacting people in different

Ethan King:

countries, different parts of the world.

Ethan King:

And I'm already doing it on a, on a much smaller level than where I want to be.

Ethan King:

But that's how we start by being intentional.

Ethan King:

About our wants and our desires and visualizing them and starting

Ethan King:

to put them into practice.

Natasha Miller:

Right?

Natasha Miller:

And you probably appreciate the journey and don't need to arrive

Natasha Miller:

at the goal as soon as possible.

Natasha Miller:

I think that you seem to be on this mature side of your thought process, and

Natasha Miller:

I know for myself that I have these big, lofty goals, but because of everything

Natasha Miller:

that I've experienced, I'm really looking forward to getting there and sometimes

Natasha Miller:

I hold myself back so that I can enjoy the moment and put off the achievement.

Natasha Miller:

I don't know if you're there yet, but it just sounded somewhat similar.

Natasha Miller:

So let's talk about your book, Wealth Beyond Money.

Natasha Miller:

I'm assuming it probably comes from that simple process and and the framework,

Natasha Miller:

but I'd love to have you tell the listeners about it in your own words.

Ethan King:

So the full title of the book is Wealth Beyond Money; Unlocking

Ethan King:

the Six Dimensions of Success for Richness in Every Area of Your Life.

Ethan King:

And those six dimensions of success are the simple framework

Ethan King:

that I explained earlier.

Ethan King:

What I realized, you know, from that point, from that speech in

Ethan King:

2014 to where we are now in 2022, it's been a rollercoaster ride.

Ethan King:

We've had ups and downs in our business.

Ethan King:

We faced challenges.

Ethan King:

Challenges that we thought were ins, insurmountable.

Ethan King:

I've been stressed out to the point where I've been on anxiety medications

Ethan King:

to the point where we've just been happier than ever and I realized.

Ethan King:

Those moments when I was unhappy is, is when I was only focused on money or ego.

Ethan King:

Now that's important.

Ethan King:

This isn't one of those books that's just all about, "Oh, be happy."

Ethan King:

It's not a hippie book.

Ethan King:

I call myself a hippie capitalist because the money part is very important and

Ethan King:

there's a money chapter when, when you get to the money chapter in the book,

Ethan King:

it could be a business book in itself.

Ethan King:

And it gives you step by step actionable tips on how to double your

Ethan King:

business revenue, on how to become more profitable so that you can

Ethan King:

explore these other areas of life.

Ethan King:

It gives you a lot of life hacks across those six buckets of the

Ethan King:

spirituality, intellect, money, your physical presence, your love,

Ethan King:

relationships, and entertainment.

Ethan King:

So that's how it came to be, because I have been at my lowest in

Ethan King:

every single one of those buckets.

Ethan King:

And I tell the stories of how I overcame the challenges in each one of them.

Ethan King:

And then I also give step by step like action steps.

Ethan King:

Like "do this",

Ethan King:

"this",

Ethan King:

"this",

Ethan King:

"Use this app.

Ethan King:

" "Use this app."

Ethan King:

"Use this app."

Ethan King:

If you go look at the reviews in my book, you'll see the word actionable.

Ethan King:

I don't know how many times, but that's because I was very intentional

Ethan King:

about not just writing another fluffy self-help book mindset is very important.

Ethan King:

Things like mindset, visualization, the law of attraction, and I believe

Ethan King:

in all of that, but it's nothing if you don't put the action behind

Ethan King:

it, and it has to make sense.

Ethan King:

So I explain the science behind why things work, and here's what you do step

Ethan King:

by step to make it happen in your life.

Ethan King:

That's wonderful.

Ethan King:

I would love to know when you set to publish the book.

Natasha Miller:

What was your, and I'm sure you had many goals,

Natasha Miller:

but if you could sum up, what was the goal for you for this book?

Natasha Miller:

I'm gonna just jump in and say, it's not to make money on book sales.

Natasha Miller:

Right.

Natasha Miller:

Let's get that outta the way.

Natasha Miller:

But what were your goals and are you realizing them?

Ethan King:

Yeah, well, lots of goals to go back to what?

Ethan King:

Everything that was flying through my mind at the time.

Ethan King:

So I started writing this book at the end of 2021.

Ethan King:

But before that, it was sitting in my Google Drive in an outline format as

Ethan King:

a, "Oh, one day I'll write this book."

Ethan King:

You know, I had no timeline attached to it.

Ethan King:

And then I'm doing speaking gigs and things like that.

Ethan King:

But I start to get this sense like, you know, some of these people

Ethan King:

don't take me quite seriously.

Ethan King:

They're like, Who is this guy?

Ethan King:

And it started to play with my emotions and my thoughts

Ethan King:

like, "Well, who am I really?"

Ethan King:

You know, that imposter syndrome starts to settle in, but then you're like,

Ethan King:

you know, Really have a really cool story and other people are like, You

Ethan King:

should really tell your story more.

Ethan King:

And one of my business mentors, one of my business coaches said

Ethan King:

something that really impacted me.

Ethan King:

In fact, she was saying it to someone else, but I saw it and it just

Ethan King:

made this spark in my brain go off.

Ethan King:

And she said, If you haven't published a book, no one's gonna take you

Ethan King:

seriously in the world of like speaking.

Ethan King:

I said, "You know, Let me do this.

Ethan King:

Let me get this out of the way."

Ethan King:

Get this out into the world, and not just for the purposes of

Ethan King:

having more credibility of being a speaker, but it also makes it easier

Ethan King:

to spread your message instead of having to repeat a bunch of

Ethan King:

one-on-one conversations or speeches.

Ethan King:

Well, I now have this tangible form that I can just spread around the world

Ethan King:

that someone can read, and then have a baseline for what my message is about.

Ethan King:

And my plan is to, I have like six more books already lined up where we go in deep

Ethan King:

on each of the six dimensions of success.

Ethan King:

So this-

Natasha Miller:

Okay, I love that.

Natasha Miller:

Just hold on everybody, take a moment because I think that's

Natasha Miller:

really important and brilliant.

Natasha Miller:

You have this overview book.

Natasha Miller:

Right?

Natasha Miller:

That hooks people.

Natasha Miller:

Gets them interested.

Natasha Miller:

You have actionable steps in the book and now you have a built in next six books.

Natasha Miller:

Did you consider that before you published it?

Natasha Miller:

Did you know that you were going to do that?

Ethan King:

I did because I knew I wanted to write a book, but, and I

Ethan King:

had a bunch of outlines on my Google Drive, so when I sat down like,

Ethan King:

"Okay, I'm going to publish a book."

Ethan King:

It's like, well, which one do I publish?

Ethan King:

So I have a fitness program that's a whole course, Six Pack Dad.

Ethan King:

So you know, I could have written a book called Six Pack

Ethan King:

Mindset, but I was like, "No.

Ethan King:

I wanted to get out the whole foundation first because this book, Wealth Beyond

Ethan King:

Money is what I would tell my younger self or even a version of me in an alternate

Ethan King:

reality who made different decisions and was unhappy and not where I wanted to.

Ethan King:

And be like, look, this is what you gotta do, man."

Ethan King:

Like, so that's who I wrote this book for.

Ethan King:

I was like, "No, this has to be first.

Ethan King:

And I'm not quite sure which order I'm gonna release the

Ethan King:

next six books, but I think-

Natasha Miller:

I mean, I think they need to be in the order of the acronym.

Natasha Miller:

Things are putting it out there right now.

Natasha Miller:

I mean, it would drive me a little nuts if the P came out

Natasha Miller:

before the S, but you do you.

Ethan King:

Ok.

Ethan King:

We'll see.

Ethan King:

You know, I have to go where, you know, I also look at what the world needs at

Ethan King:

the time and obviously the past couple of years have been crazy with the pandemic

Ethan King:

and all the ripple effects of that.

Ethan King:

So this book was released in the spring of 2022.

Ethan King:

and I feel like it came at a time when a lot of people needed to hear

Ethan King:

it because the preceding 18 months had been extremely confusing and a

Ethan King:

lot of people hit the reset button or they wanna hit the reset button.

Ethan King:

They're like, "What is life really?"

Natasha Miller:

I hit it, I hit the reset button, I stopped that reset button.

Natasha Miller:

Okay, so I have a question for you, which is actually masquerading as advice.

Natasha Miller:

So you have six books.

Natasha Miller:

I think that it would be beneficial to you and your readers so equally

Natasha Miller:

beneficial to both of you if you, and this is gonna be so much work, but if

Natasha Miller:

you wrote all six books, you had them all ready to launch and that you them

Natasha Miller:

in a three to six month apart so that you're not losing any of your audience.

Natasha Miller:

And this is what some murder mystery books do in romance novels.

Natasha Miller:

They hook you, and as soon as you're done reading that, they

Natasha Miller:

go straight onto the next.

Natasha Miller:

And those kind of books have an incredible trajectory because

Natasha Miller:

they have this momentum.

Natasha Miller:

And if you listen to me, we'll see if I can take my own advice one day.

Natasha Miller:

But if you set everything up in advance, have the books all written, edited,

Natasha Miller:

proofread, designed, ready to go, then there's not gonna be a stop gap.

Natasha Miller:

You know, life gets in the way, business gets in the way, and a

Natasha Miller:

year or two could go between the M.

Natasha Miller:

Let me see if I can spell in the P.

Natasha Miller:

And you may lose some people.

Ethan King:

Right.

Natasha Miller:

So, I don't know, you can tell me later.

Natasha Miller:

And thank me.

Natasha Miller:

In your thank you notes, if you go that version, did you have help

Natasha Miller:

with an editor with your book?

Natasha Miller:

And how did you source and qualify that person?

Ethan King:

EO again, you know, so you and I are in the my EO authors

Ethan King:

and speakers group, and I had put it out there one day on a call that I'm

Ethan King:

writing a book and someone else, Mac Rendos, I'll give him a shout out.

Ethan King:

He gave me a reference to the publisher that he used and I gave

Ethan King:

her a call and we just hit it off.

Ethan King:

Rebecca is amazing and she rolled out a whole package.

Ethan King:

Share the concept of your book, and she'll read a draft manuscript,

Ethan King:

decide if she wants to take it on, where there's a whole procedure that

Ethan King:

she goes with from start to finish.

Ethan King:

Once you decide on the launch date, it's like, "Okay, well here's what we're

Ethan King:

gonna do every day to get to that."

Ethan King:

And it included the editing, like multiple rounds of editing the cover

Ethan King:

design, getting the early reviewers and testimonials, what you're

Ethan King:

saying on social media and really grooming this to become a bestseller.

Ethan King:

Cuz as you know, it's all about building up to that launch event and really

Ethan King:

crushing it on that launch event.

Ethan King:

But it's really the background work that a lot of times people don't see

Ethan King:

in the background leading up to it.

Ethan King:

I knew that I needed help.

Ethan King:

I do not do very well doing things on my own.

Ethan King:

I need coaching, I need accountability.

Ethan King:

I like tough love.

Ethan King:

I need deadlines, So I definitely got help in that arena.

Natasha Miller:

Would you say that she helped you with the development

Natasha Miller:

of the book and the content?

Natasha Miller:

Did she do ghost writing or was she really there to help

Natasha Miller:

structure and coach you along?

Ethan King:

It was more, feedback in coaching.

Ethan King:

And editing.

Ethan King:

I decided not to do any ghost writing this round.

Ethan King:

I wanted to, but for this, my first book, I wanted to like feel the whole thing.

Ethan King:

So I sat down and typed.

Natasha Miller:

Feel the pain.

Ethan King:

Yeah, so I typed every single word, but she did gimme

Ethan King:

feedback, like maybe move this here instead of there, you know, so that

Ethan King:

it makes more sense, it flows better.

Ethan King:

And some of the feedback I took and implemented some I didn't.

Ethan King:

But I needed that, and not just from her, but also from some of my early reviewers

Ethan King:

and people that I respect and admire.

Ethan King:

I took into consideration their feedback as well.

Ethan King:

I believe that it needs to be a tribe that, I mean, even if

Ethan King:

you, there are rumors that.

Ethan King:

Shakespeare wasn't one person, but it was a group of people, right?

Natasha Miller:

But he had a writer's room.

Ethan King:

Yeah, people were writer's room.

Ethan King:

So it's on the outside.

Ethan King:

It can look like it's one person, but it's really a team

Ethan King:

behind a lot of these big names.

Ethan King:

Even with these shows like Grey's Anatomy, things like that, it's not just writer.

Natasha Miller:

It'll take a village

Ethan King:

It's a village.

Ethan King:

Why should I as a budding author, try to go it alone?

Ethan King:

Yes.

Ethan King:

Follow the model of the greats.

Natasha Miller:

Smart.

Natasha Miller:

Smart.

Natasha Miller:

So back to your core businesses, what is your involvement in each with everything

Natasha Miller:

that you've got going on plus your family and trips to like Africa for safari?

Ethan King:

So we have a great team.

Ethan King:

My role now, my role, it fluctuates, so I don't wanna act.

Ethan King:

I'm just hands off the wheel.

Ethan King:

I've definitely been there.

Ethan King:

I've had moments where I took my hands off the wheel for too

Ethan King:

long and things were going great.

Ethan King:

But then if you do that for a while, you know, your car might end up in a

Ethan King:

ditch and you have to over correct.

Ethan King:

But right now I primarily, I do, we, we do sales appointments,

Ethan King:

like in person sales appointments.

Ethan King:

I'll do some of those.

Ethan King:

As I've developed my personal brand more and more, it's had a cool effect

Ethan King:

on my day to day business that I didn't anticipate where people who

Ethan King:

follow me online when they come in and meet with us, they're surprised

Ethan King:

to see me there and I kind of get this fan effect, which is kind of neat.

Ethan King:

Unexpected but neat.

Ethan King:

So it's actually helped that business grow, even though my personal brand

Ethan King:

and the book, Wealth Beyond Money don't specifically have to do with custom

Ethan King:

embroidery and like personalized apparel.

Ethan King:

But yeah, so the sales and marketing are primarily what I do.

Ethan King:

And you know, of course hiring, being the team cheerleader,

Ethan King:

keeping the team spirit up.

Natasha Miller:

How many employees do you have across both companies?

Ethan King:

We we're small.

Ethan King:

We only have 12 now.

Ethan King:

And we've had more employees.

Ethan King:

Less revenue in the past.

Ethan King:

So we

Natasha Miller:

Thanks to COVID me and honestly I learned to

Natasha Miller:

kick off profit with your people.

Natasha Miller:

So there's silver linings So the last things I want to ask about

Natasha Miller:

is for your two core business is your biggest strategy for growth.

Ethan King:

Yeah.

Ethan King:

Interesting question.

Ethan King:

So pre COVID, we were on the road to franchising Jesus' closet.

Ethan King:

In the traditional route and popping up multiple locations

Ethan King:

like all of the country.

Ethan King:

That was the vision.

Ethan King:

And of course, COVID happened and made us reevaluate a lot of things.

Ethan King:

And it's like, do we really wanna be dealing with a bunch of physical brick

Ethan King:

and mortar locations and staffing them, or even dealing with franchisees?

Ethan King:

So we're questioning that now, even though we have all the franchise docs,

Ethan King:

we have our prototype stores, so we have two locations right now, but we

Ethan King:

are starting to take more of the angle of expanding our online presence and

Ethan King:

implementing a platform to help other clothing brands, startup businesses like

Ethan King:

that are focused on or having apparel element to them help them grow and expand.

Ethan King:

So this is a kind of a marrying of my personal brand where I teach a

Ethan King:

lot about business growth, mindset, things like that, that can help any

Ethan King:

business growth, but it'll be tailored.

Ethan King:

Like our clothing brands, and we already have some clients enrolled

Ethan King:

in this, by the way, but we're giving them the coaching, but we're also

Ethan King:

giving them the support system where we'll build your website for you.

Ethan King:

We'll do your fulfillment for you.

Ethan King:

We'll be like you're a silent partner on the back end where we'll

Ethan King:

fulfill the clothing for you and ship it out to your customers.

Ethan King:

Hand of the customer service, and we'll give you the coaching so you can go

Ethan King:

out and be the face of your brand at promote your brand, but you don't have

Ethan King:

to worry about all of the headache.

Ethan King:

And when a machine goes down and when an employee doesn't show up.

Ethan King:

Let us handle that for you because we have 20 years experience and

Ethan King:

we have the framework and the infrastructure in place to help you.

Ethan King:

So now our focus is expanding that part of our business through what we

Ethan King:

call the Clothing Line Success program.

Ethan King:

And then we have another one called the Greek Per Program, so that we

Ethan King:

can become a platform in a vessel to help other people live the American.

Natasha Miller:

For more information, go to the show notes where

Natasha Miller:

you're listening to this podcast.

Natasha Miller:

Wanna know more about me, go to my website OfficialNatashaMiller.com.

Natasha Miller:

Thank you so much for listening.

Natasha Miller:

I hope you loved the show.

Natasha Miller:

If you did, please subscribe.

Natasha Miller:

Also, if you haven't done so yet, please leave a review where you're

Natasha Miller:

listening to this podcast now.

Natasha Miller:

I'm Natasha Miller and you've been listening to FASCINATING ENTREPRENEURS.

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