The Domestication of the Subconscious: from The Four Agreements by Don Ruiz
A snippet from the text read in the episode: "The reward is the attention that we got from our parents or from other people like siblings, teachers, and friends. We soon develop a need to hook other people's attention in order to get the reward. The reward feels good, and we keep doing what others want us to do in order to get the reward. With that fear of being punished and that fear of not getting the reward, we start pretending to be what we are not, just to please others, just to be good enough for someone else. We try to please Mom and Dad, we try to please the teachers at school, we try to please the church, and so we start acting. We pretend to be what we are not because we are afraid of being rejected. The fear of being rejected becomes the fear of not being good enough. Eventually we become someone that we are not. "