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EVM074 Client Testimonials or Client Stories?
Episode 7410th December 2018 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:22:48

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Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video.

In this episode, I discuss the following:

  • A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework.
  • The advantages of making a client story over a client testimonial video.
  • The stark difference of client testimonials vs a client story is shown through an example.
  • Why does story work so well at reaching more effectively with a brand message?
  • The 7-step framework for creating and crafting client stories.
  • I break down my examples and how it follows the 7-step framework.


Links mentioned in the show

Engage Video Marketing Community

Online Video Strategy Blueprint Course

Building a StoryBrand by Donald Miller



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