Shownotes
Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.
Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker.
In this episode we cover:
- 00:00 - Intro
- 01:31 - Differentiating Social Selling from Social Media Marketing
- 04:59 - Approaches In Social Media Marketing
- 09:14 - Standing Out & Closing More Deals in Uncertain Markets
- 12:30 - Is LinkedIn The Ultimate Sales Platform?
- 15:40 - Mastering Prospect Research & List Building on LinkedIn
- 21:58 - Unlocking Meeting Success with Cold Prospects
- 25:25 - Content Creation for Engaging Prospects
- 29:29 - Future Transformation In Social Selling with IA
- 31:30 - Nicholas' Favorite Activity To Get Into a Flow State
- 32:18 - Nicholas' Piece Of Advice For Your Younger Self
- 33:19 - Nicholas' Biggest Challenges at B2B Power Hour
- 35:43 - Instrumental Resources For Nicholas' Success
- 40:04 - What Does Success Mean for Nicholas Today
- 42:03 - Get In Touch With Nicholas
Get In Touch With Nicholas:
B2B Power Hour Website
Nicholas LinkedIn
Mentions:
Rory Sutherland
Brent Adamson
Books:
Algorithms to Live By by Brian Christian
The Challenger Customer by Brent Adamson
Building a Second Brain by Tiago Forte
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