Shownotes
The Path to PR Success with Cindy Rodriguez
Episode Introduction
Welcome to another exciting episode of "GET SEEN with Leilani Wells"! In this episode, we have a special guest, Cindy Rodriguez, a media strategist who will be sharing valuable insights on how to use large publications to grow your business. We also discuss the upcoming Holiday Entrepreneur Summit and why it's a must-attend event for entrepreneurs looking to expand their reach. Leilani and Cindy dive into the misconceptions around PR and why many people are hesitant to explore opportunities beyond social media. They emphasize the importance of providing value and positioning yourself as an authority through contributing articles to major outlets. So, if you're ready to take your visibility to the next level and learn how to captivate a broader audience, then this episode is for you. Stay tuned and get ready to GET SEEN with Leilani Wells and Cindy Rodriguez!
About Our Guest
Welcome to another exciting episode of "GET SEEN with Leilani Wells"! In this episode, we have a special guest, Cindy Rodriguez, a media strategist who will be sharing valuable insights on how to use large publications to grow your business. We also discuss the upcoming Holiday Entrepreneur Summit and why it's a must-attend event for entrepreneurs looking to expand their reach. Leilani and Cindy dive into the misconceptions around PR and why many people are hesitant to explore opportunities beyond social media. They emphasize the importance of providing value and positioning yourself as an authority through contributing articles to major outlets. So, if you're ready to take your visibility to the next level and learn how to captivate a broader audience, then this episode is for you. Stay tuned and get ready to GET SEEN with Leilani Wells and Cindy Rodriguez!
"Understanding PR: So a lot of PR is very much ego based. You're chasing logos. You want to be able to splash logos on your website so they're for press releases or some of those PickMe opportunities where someone's guaranteed to get you in 300 outlets for $500 whatever they're doing out there."
— Cindy Rodriguez
Timestamped Overview
01:55 Legacy building: global visibility for your work.
05:56 Find readership angle, lead conversation, add value.
07:35 Valuable tickets for Holiday Entrepreneur Summit speakers.
Main Topics
1. Importance of Utilizing Large Publications for Business Growth
- Positioning large publications in overall marketing mix
- Building a larger audience beyond social media
- Legacy building through exposure in mainstream media
- Differentiating oneself as an authority through contributor pieces
2. Common Barriers to PR and Media Exposure
- Misunderstanding how PR works
- Ego-based approach to media
- Focusing on logos and press releases instead of editorial coverage
- Need for proof and validation in income claims
- Longer process compared to quick social media gratification
3. Strategies for Effective PR and Media Pitching
- Understanding the target audience of the publication
- Leading and contributing to conversations in one's area of expertise
- Providing value, education, entertainment, or contrarian perspectives
- Crafting media pitches that focus on the topic, not oneself
4. Invitation to the Holiday Entrepreneur Summit
- Encouragement to attend the Summit
- Highlights of the lineup of speakers
- Emphasis on the valuable information shared
- Reminder that media opportunities are available to all, regardless of current level of fame or success
4. Conclusion and Call to Action
- Urging listeners to get their tickets early
- Promoting the GET SEEN platform
- Invitation to become a GET SEEN member for regular access to expert knowledge
- Link to click for ticket purchase
---
Connect with your Host, Leilani⬇️
Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).
Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.
https://leilaniwells.com/
https://www.holidayentrepreneursummit.com/
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Transcripts
Hey. Hey. Welcome to get seen with
Speaker:Leilani Wells. And today with Cindy
Speaker:Rodriguez. Hey, Cindy.
Speaker:Hey, girl. I'm excited to be here. I'm excited to have you back. You
Speaker:know, it was great having you the first time you were on. Now they
Speaker:get to listen to you two times if they want to binge or if
Speaker:they've listened to you before. If you're just getting to know
Speaker:this podcast, get seen here, we talk about getting
Speaker:you seen. This was straightforward, like, just going to let you know. It's marketing,
Speaker:it's visibility. It's all the things with Getting you Seen. But I want to
Speaker:jump right in because we are doing a quick little promo
Speaker:of the Holiday Entrepreneur Summit we want you to attend. We want you to be
Speaker:there at the Holiday Entrepreneur Summit this year. So I want you
Speaker:to get to know Cindy right off the bat so you can
Speaker:hear more from her by buying your ticket for the Holiday Entrepreneur Summit.
Speaker:So, Cindy, take it away. Tell them a little bit about yourself. Yay. I
Speaker:am excited and I'm looking forward to the Holiday Entrepreneur Summit this
Speaker:year. The lineup of speakers is just tremendous. So
Speaker:I am honored to be counted among them this
Speaker:year. And for me, I'm Cindy Rodriguez, media
Speaker:strategist, and I'm going to be talking about how to use large
Speaker:publications to grow your business at the Summit this year.
Speaker:And large publications are places like major media outlets fast
Speaker:Company, Business Insider, Forbes, Entrepreneur, places like that,
Speaker:and how you can position those
Speaker:in your overall marketing mix to grow
Speaker:your audience bigger, faster,
Speaker:and really get outside the fishbowl of social media
Speaker:because there's so much focus on social. But I don't want your claim
Speaker:to fame to be as seen in the Facebook newsfeed. I
Speaker:want you to be able to say, Google me. And
Speaker:your articles and your work show up in multiple
Speaker:places around the world. So we're focused on legacy building around
Speaker:here. And with all the brilliance that your audience
Speaker:possesses and your speakers possess, they should be getting
Speaker:that work out beyond the social media
Speaker:fishbowl and into a broader the mainstream
Speaker:audience so that they can build their email lists, they
Speaker:can sell their books, products, services,
Speaker:get more clients, get themselves out to new
Speaker:people who are needing them without
Speaker:feeding the beast. Constantly on social media. Here today, gone tomorrow,
Speaker:trying to keep up with the Twitter feed, the staying
Speaker:power, the SEO. There are just so many
Speaker:things that come with utilizing large publications in
Speaker:your overall marketing mix. And for me specifically, we always want to
Speaker:talk about the contributor piece versus just being
Speaker:mentioned or featured. I want you to be the one
Speaker:whose name appears on that article, who is giving that
Speaker:expert commentary, giving that information,
Speaker:because that, to me, sets you apart as an authority
Speaker:differently than quoted, mentioned. Featured is all
Speaker:great part of the mix, but it's totally different when you can send the article
Speaker:that you penned for Fast Company on that particular topic.
Speaker:So why not set yourself apart from the rest of the pack
Speaker:in the process? Yes. So why do you think people are held back
Speaker:from going down the path of PR and doing
Speaker:all these things to being able to say Google me, and they are just stuck
Speaker:on social media, social media, social media all the time? Not that, you know, I'm
Speaker:a proponent for social media, but I also believe in
Speaker:being well rounded, well versed in all of the things. I believe that you
Speaker:get to be everywhere in all the ways, right? But I talk about
Speaker:social media the most because that's what people are like. There's that gap, right?
Speaker:That's my jam. But what's holding people off?
Speaker:Why are they scared of it? I would say what holds people off is, one,
Speaker:they don't really understand how PR works. Right. They're thinking that they have
Speaker:to be a big social media sensation, millions of
Speaker:followers, in order for a major outlet to pick them up. And that's just not
Speaker:true. And their approach to
Speaker:media is flawed. They're looking at it like social
Speaker:media. They want to talk about their product or service. They want to talk
Speaker:about all about themselves or about their clients. And that's
Speaker:not leading with value. That's ego based. So a lot
Speaker:of PR is very much ego based. You're chasing logos. You want to be able
Speaker:to splash logos on your website so they're for
Speaker:press releases or some of those PickMe opportunities
Speaker:where someone's guaranteed to get you in 300 outlets for
Speaker:$500 whatever they're doing out there. So
Speaker:instead of looking at editorial coverage,
Speaker:which is journalistic coverage with
Speaker:integrity, you have to prove your income claim. So if you're saying you're a seven
Speaker:figure, eight figure this, you got to come with the receipts, the tax
Speaker:returns, back it up. And it
Speaker:is a longer process, right?
Speaker:It's not quick, it's not an ego hit. Like you could post something on
Speaker:Facebook and 2 seconds later have everybody fawning over you and
Speaker:hundreds of comments and you're like, oh my God.
Speaker:Whereas that article may not do that, right. But over the long
Speaker:haul, you are collecting email subscribers. If you're using a book
Speaker:widget, you're selling copies of your book. So I think
Speaker:folks just don't understand how to position what they
Speaker:do for the mainstream media audience because
Speaker:you're not going to be talking about six figures in six months or
Speaker:some they don't want to hear about that. You make
Speaker:money teaching people how to make money. That's not a story. And the rags
Speaker:are riches. Well, everybody has a rags riches story. So that's not the story.
Speaker:It's what is that angle, that hook that
Speaker:readership of that publication? What are they looking for and
Speaker:where can you step into that conversation and lead the conversation? So I
Speaker:think that's what they're missing. They're just not viewing it
Speaker:as how do I enter the conversation in my
Speaker:area of expertise to educate, add
Speaker:value, entertain, or do I have a
Speaker:contrary contrarian view? Why is something
Speaker:not working? Or what should we be doing differently? So
Speaker:you have to take the focus off of you and put the focus on
Speaker:the thing that you're an expert at and craft
Speaker:your media pitches to be related to. How do you
Speaker:lend to the conversation about the topic. I
Speaker:think that was, like, so good. All of it.
Speaker:And they get to get to the Holiday Entrepreneur Summit to
Speaker:hear tons more because you are just going to lay it
Speaker:all out, leave it all on the floor at the Holiday Entrepreneur
Speaker:Summit. So share one last thing
Speaker:and then let's let them know where to find you all the good
Speaker:things. Yes. So tune in to the Holiday
Speaker:Entrepreneur summit in December. Get your tickets early, make sure
Speaker:that you are there to hear all the amazing speakers. And the last thing is,
Speaker:I just want to remind you that you don't have to be a journalist, you
Speaker:don't have to be a prolific writer, and you do not need to have millions
Speaker:of followers or have made any money in your business yet to
Speaker:be paid to write for some of the largest outlets
Speaker:in the industry. It's available to you today
Speaker:that was so valuable. You don't have to be known
Speaker:all over the place to really take advantage of this. I love that so
Speaker:much. Okay, so thank you so much. Go ahead and
Speaker:get your tickets. You all, so we can see you there at the Holiday Entrepreneur
Speaker:Summit where you can hear from all of these amazing Get Seen
Speaker:speakers. This year, like I shared on the last podcast, we
Speaker:do just have our Get Seen speakers
Speaker:only, so you get to get a real feel and a real vibe for what
Speaker:it would be like if you wanted to become a Get Seen member. If
Speaker:you are joining us and learn from all of their
Speaker:expertise on a regular basis. So we'd love to see you there, go
Speaker:ahead and click the link and we'll we'll catch you on the other side. Bye,
Speaker:y'all. Bye.
