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The Proud Way Of Finding Success In Podcasting [S3E118]
Episode 11828th April 2021 • Podcast Pontifications • Evo Terra
00:00:00 00:05:21

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Evo Terra:

Ask a dozen podcasters to define success

Evo Terra:

and you'll get a dozen answers.

Evo Terra:

But I think they all have a common thread, a thread available to every podcaster

Evo Terra:

that, when pulled, keeps them in the game.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

Weird question, are you watching Ted Lasso?

Evo Terra:

I know this is a show about podcasting, but I'm rewatching Ted Lasso.

Evo Terra:

I watched it originally.

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I'm on round two now.

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And let me tell you, it is every bit as good the second time around.

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If you haven't tried out Ted Lasso, it's on Apple TV, you should

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totally get a copy of Ted Lasso.

Evo Terra:

It's amazing.

Evo Terra:

And there's a line in the series where Ted tells a reporter something that

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sounds really dumb to say to a reporter.

Evo Terra:

He says that success for him as a coach or a manager, isn't about wins or losses.

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And of course there's more to that story.

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So what I want to do today is take that same idea, not being about wins and

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losses, not being about success, at least that's not how we define success.

Evo Terra:

I want to refactor that to have a little bit of a chat about podcasting

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that I think might help you.

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Because to me, success as a podcaster isn't about having a big podcast.

Evo Terra:

It's about being proud - proud of you as a podcaster and your podcast itself.

Evo Terra:

So my question to you today is are you proud of yourself as a podcaster and

Evo Terra:

are you proud of the podcast you have?

Evo Terra:

Now, by the way, for my religious friends out there,

Evo Terra:

screw the deadly sin crap, okay?

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Ignore that for a minute.

Evo Terra:

Deal with that Sunday.

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Right now, you're making content.

Evo Terra:

You're putting out content into the world.

Evo Terra:

You're putting yourself into the world.

Evo Terra:

And as much as I avoid the word "should" in my vocabulary, listen, you should

Evo Terra:

be proud of the work that you do.

Evo Terra:

And if you're not proud of what you're doing right now as a podcaster, you

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should be - yes, there I go again - you should be working on that pride.

Evo Terra:

You should be working on the things you are doing so that you can make yourself

Evo Terra:

proud of them at some time in the future.

Evo Terra:

Pride is a, it's a tricky thing.

Evo Terra:

It's an overused word, I think honestly.

Evo Terra:

I mean, we're supposed to be proud of the States we were born in

Evo Terra:

or the country we were born in.

Evo Terra:

I had no control over that.

Evo Terra:

But we can take control over the pride we have in ourselves as podcasters

Evo Terra:

and of the podcasts we produce.

Evo Terra:

That's something we have control over.

Evo Terra:

That's really all I'm trying to say to you today.

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You know, with all the churn, uncertainty, doubt we're seeing

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right now in podcasting, which we can't control, what we can control,

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what we should - there's that word again - control is the pride we have.

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The making of content so that we are proud of the work that we are doing and the

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work that we're going to do in the future.

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And listen, does pride equal money?

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No.

Evo Terra:

Look, money is going to flow into podcasting the way money

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flows into podcasting, but I implore you, if possible, do not

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let that define success for you.

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Same thing for attention, audience size.

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Look, attention is always, I'm sorry to say this, but attention is always

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going to be disproportionately allocated to big podcasters who

Evo Terra:

say oftentimes ignorant things.

Evo Terra:

And yeah, that's unfortunate, but there is nothing we can do about that.

Evo Terra:

We can't control that.

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What we can control is how proud we are of the shows we make, the efforts

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we put into making those podcasts and those episodes and how that effort

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changes us as people, even when we're not sitting behind a microphone.

Evo Terra:

Never forget that.

Evo Terra:

Never forget that.

Evo Terra:

We should be able to take control of the pride we feel in ourselves as

Evo Terra:

podcasters, even outside of podcasting.

Evo Terra:

Thanks for that, Ted.

Evo Terra:

Now, if you know a podcaster who needs to be reminded of this, please forward

Evo Terra:

this to them because I think, time to time, we all need reminding of this.

Evo Terra:

And if you wish to show me your appreciation for reminding

Evo Terra:

you of this, again, please go to buymeacoffee.com/EvoTerra.

Evo Terra:

That's it.

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.