The reality of a ‘successful’ products business – with Lauren Hampshire, The Milky Tee Company
Lauren Hampshire is the founder of the Milky Tee Company, selling trendy and unique breastfeeding tops with hidden zips. Lauren is a mum-of-two who struggled to find practical, comfortable and stylish clothes to breastfeed in – so she decided to design her own!
She’s doing amazing things, including winning the Paypal International Award and having lunch with Richard Branson.
Today she’s going to talk to us about how she got started and how what you see isn’t always the reality...
Listen in to hear:
The inspiration for Lauren’s products (1:40)
How Lauren created the prototype for her first product - without having any experience (2:12)
Why it’s ok to learn as you go (4:00)
The process from initial idea to launching a website (4:26)
How (and why) Lauren registered and patented her design (5:05)
Where Lauren sells her products (6:13)
Why she’s not interested in selling to Retail right now (6:29)
Why what you see (on social media, etc) isn’t always the reality (8:30)
What it was like having lunch with Richard Branson (12:05)
Lauren’s views on expanding and growing your business - and why slower might be better (13:51)
How her business looks two years on (16:40)
What she loves about selling products (18:53)
Lauren’s top advice for other product creators (21:05)