Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to those same people - that would be a barrier, would it not?
Behaviour we've inherited from back when predators threatened our very existence may no longer serve us where those predators no longer threaten us. Just like the giraffe that is in a protected environment from its predators, it's time for us to stand out - in our case stand out with marketing.
Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.