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What If I Don't Have Any Sales For My Launch?
Episode 2798th November 2022 • Course Building Secrets® Podcast • Tara Bryan
00:00:00 00:13:26

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In this episode, Tara talks about your course launch and how to make sure that it is 'successful' as there is ONE key activity that needs to happen first. Before you launch or even create your beta course, check out this episode.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcripts

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Hey, everybody, it's Tara, Bryan, and you are listening to

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the course building secrets podcast. Whether you're a coach

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or a CEO, the success of your team and clients is based on

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your ability to deliver a consistent experience and guide

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them on the fastest path to results. This podcast will give

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you practical real life tips that you can use today to build

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your online experiences that get results and create raving fans.

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Why? So you can monetize your expertise and serve more people

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without adding more time 14 to your business. If you're looking

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to uncover your million dollar framework, package it and use it

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to scale you're in the right place.

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Let's dive in. Good morning, and this morning it you are having

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coffee with me. And so hopefully you are having a great day. In

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today's episode, I want to talk about your course launch. And

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specifically what happens if your launch doesn't produce the

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results that you want? Usually, what happens is when you launch

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your course, there are a couple of different things that are

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going to happen, right, but most of the time, the first time that

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you do it, you may not get the results that you want. And

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there's a couple of very specific reasons why that is the

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case. I want to unpack those today because I think one of the

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biggest sort of travesties that is happening right now in the

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field, is there's this perception that you can go and

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create your course and put it out there on autopilot, throw

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some ads at it and make a million dollars. Guess what

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guys, like, that's not going to happen. And it's not going to

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happen for some very specific reasons. And so I just want to

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unpack those reasons for you today. So you can avoid making

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the mistakes that, you know, that I've made in the past or a

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lot of other people have made as they've been trying to launch.

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So. So the very first thing is

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the very first thing is before you even start building, your

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course, is to really dial in, what's the problem that you can

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solve within your expertise, right. So before you create a

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course, before you create a business, before you create

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anything, what you're doing is you're looking at, okay, so

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here's my expertise, here's my passion, here's what I want to

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be doing. And here are the people who need what I want to

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be doing. dial that in, look at that. And then start looking at

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how you can help them solve a particular and specific problem

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that they have, that you want to help them with. So before you

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even worry about a platform before you worry about where

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it's gonna go, or what's going to happen. That is the very

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first thing that you do is really think about, like what is

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the problem that you can help a specific individual or set of

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individuals solve around your expertise. Okay, then the next

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step isn't to actually like create the course material, the

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next thing is to go out and find where those people are, and

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start serving them. And what I mean by that is you need to go

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out, figure out what their questions are, figure out what

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they're struggling with, figure out where they're hanging out,

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right online or offline, or however you want to do that, and

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start really becoming almost a detective, right? Learn where

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they're struggling, what is happening, like, where are they

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getting stuck? What are the kind of limiting beliefs? What are

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the mindset issues, what are the things are going on around their

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problem, and their attempt to look for a solution? Now, a lot

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of times what happens is that you can look back in your

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journey, and you're gonna have a similar problem that you've

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overcome. Right? And so if that is the case, that's great. Go

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find other people who are you know, sort of still in the messy

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middle or still in the searching for that problem that you've

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been able to solve? And, and get results from right. So that is

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the very first thing is to go out and figure out like, who is

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having this problem? What are the questions they're asking,

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and what are they struggling with? Then start answering those

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questions, right. Most of the time, you've kind of figured out

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that you have an expertise, because people are asking you

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questions, asking you to solve things like calling you up and

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being like, Hey, do you have a second? Hey, do you have second,

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right? Those are clues that what you have in terms of your

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expertise is is going to help other people. And so amplify

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those conversations. So you can kind of figure out like, Okay,

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so here's a need, here's a problem that people have, and I

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can help them solve it. That's the very first thing, then you

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need to become visible out online. And there's a lot of

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different ways to do this. I'm not going to talk too much about

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this in today's episode, I have lots of other episodes about

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that. And, you know, I'll probably talk about it again in

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future episodes. But here's the here's the reality. And if you

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kind of break it down this way, it makes sense is that when you

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create a business, when you create a course, when you create

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a lead magnet, or whatever it is that you want to create, the

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challenge that you're always going to have is who's going to

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see it, right. So you have to find people who, you know, can

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see your your stuff. So you can build a webpage, you can be on

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social media, you can, you know, have a blog, you can have a

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newsletter, you can have all of these things. And all of them

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are great tools to communicate with your people. The challenge

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before you communicate with your people is you have to have

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people, right. And so getting out there and becoming visible

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in one way, shape, or form helps you attract people to you. So

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you can be out there. You know, having having people, right. And

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so that is the very first thing as you're building your

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business, as you're building, your course is to get in front

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of people so you can communicate with them. So you can share with

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them the results, so you can share with them how you help. So

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you can have conversations, you can answer questions, and you

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can be out there really honing in, what is it that you can

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uniquely give to them, to help them, you know, solve the

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problem that they're working on. So often the biggest missed

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conception from people like big names, big influencers out there

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in the industry is that they launch their thing, and it blows

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up and they get, you know, a huge launch. And the the

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challenge is, is that you're looking at their audience, in

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their size that they already are when they launch, they're not

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starting from scratch. And often when I'm working with experts,

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when you're launching something new for the very first time, you

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don't have an audience yet. And that's okay, right, because you

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have to build one. But as you're building, you want to also be

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out there becoming visible in one way shape or the other.

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Right. So a blog, podcast, video, teaching, whatever you're

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going to do, right? Is, is being out there so people can find

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you. One of my favorite stories is I was working with this, this

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man who was in medicine, and he had his own clinic. And all he

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wants to do is patient care. And so he was so frustrated when he

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had to go out and actually do marketing, and he had to do all

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of the things. So people knew that he had an office in this

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particular location, because he just wanted to hang out in his

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office and help people. Unfortunately, when people don't

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know that you have an office, then they can't find you. Right.

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And so that is what happened him is he wasn't able to grow his

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business because he wanted to focus on patient care. But he

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didn't have enough patience to sustain his business. It's the

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same concept when you move online, right? You have to have

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the numbers of people who, who see you, right, you have to have

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enough eyeballs on your offer, in order for people to be able

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to to raise their hand and say that they're interested. So

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that's the very first thing and making sure that you're going to

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have a successful course launch is do you have enough eyeballs?

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Most of the time, it is a math problem. Number of eyeballs

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equals number of conversions, because it is just a percentage

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of the people who are in your world who are going to convert

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by. There's all sorts of other factors. But but really, that's

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one of the reasons to get visible so you have enough

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people to see your offer. So you can use that information to

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figure out how to dial in what you have changed the lovers move

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things around in order to then convert more of those people who

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are seeing you. And yes, you can do that with ads. But the

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reality is, it's harder to do it with cold traffic. So traffic

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that like you get from an ad than it is to just be working

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and developing relationships online or offline, with people

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who are already, you know, have what they need what you have to

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offer. Right? And so that's the very first thing is becoming

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visible as you're working on your course. So don't build your

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course don't build your whole program, do an expensive lunch

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and then then work on finding people. It's the other way

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around, right? Find people build demand, and then do your launch

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because then people are ready to purchase. So the number one

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thing that I see people struggle with when they're launching is

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that they've gotten this backwards, they build their

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thing. And then they start trying to find people to join

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their lunch. And there's not enough runway, right? It's a

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short period of time, when you're launching, what you want

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to do is maximize your visibility. If you're already

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out there, what you're doing is just putting jet fuel on it,

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you're not trying to create that you're not trying to create the

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visibility during a launch, right. So all of that happens

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first, as you are starting to build your offers starting to

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build your framework, you're starting to, to actually get in

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and figure out how to help people that comes when you find

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your voice when you find your people as you start attracting

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them to you. So all of that happens first, before you really

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dial in the launch. Now, one common question that I get from

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people is like, Well, how do I know what to talk to people

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about if I don't have anything launched yet. And that's a bit

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of a delicate balance is that you want to have your framework

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specified, you want to know kind of how you're helping people.

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And and you can go ahead and help real humans, right, you can

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go out and do that first before you package in lunch. So keep

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that in mind as you're going through, but it's a little bit

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of a dance. But that will help in that field of dreams example

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of like, if you build it, well, they come No, not if they don't

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know that it's there.

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So that is the number one thing that I see that people are

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struggling with when they're doing a launch if it's not

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successful. The second thing is, is remembering that it's a

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numbers game, try and take the emotion out of people converting

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or not converting, right. And so when you look at it, and people

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are, you know, either buying or not buying, it's it's about what

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the work that you've already done, and trying to stay out of

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how you feel about the launch what you feel about whether it's

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successful or not, look at the numbers, dial in and, and change

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and tweak and, and show up as much as you can during the

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launch process. Versus expecting that the the numbers and the

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pieces are going to produce sort of that result that you want.

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And so keep that in mind as you're going as well. So, if you

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haven't hit your goal, if your launch isn't how you how you

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wanted it to be, it's okay. Remember, it's not about you.

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It's not about your product. It's about perhaps your

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visibility and how you're communicating with your

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potential students. So go back, become visible, find your voice,

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attractive people, get them ready to buy and then they will

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come in into your lunch and it was sore and you will be

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successful. Alright, there you go. There is your corresponding

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