Kevin Anderson | Storytelling For Business
Episode 4024th May 2018 • Christian CEO Podcast with Kelly Baader • Kelly Baader
00:00:00 00:38:39

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#40: Key Lessons:

  • Why Storytelling for business is the best way to stand out in the marketplace.
  • 2 Common Mistakes for Entrepreneurs in general
  1. Comparing yourself to other people. Do it your own way. Find your own path.
  2. Forgetting that you NEED TO SELL.
  • 2 Common Mistakes in Writing stories
  1. Writing in a totally different way to how you talk. Write like you talk!
  2. Business stories need to have a clear business intent. Most don’t.

That is the founder of “Story Edge, Kevin Anderson, a Storytelling Coach, writer and Communications Consultant for corporations.

He’s on a mission to help people unlock their inner storyteller. Not because stories are lovely or because stories are fun - but because stories are the most powerful way to make your messages memorable. Stories help you connect, engage and, if you want - to sell. Stories Stick.

Also I’d like you to know, we recorded this episode quite a while back, and I thought we have lost the files in my last Dropbox nightmare when we changed computers, so I am so delighted to find out we got the files all back.   Don’t you just love technology sometimes.  This is one of those conversational episodes you can relax yet receive many value bombs.

Now, let’s chat with Kevin!

Important Links & Mentions in this episode:

Kevin’s Website:

Subscribe + Review on iTunes:

Subscribe + Listen on Spotify

Thank You for Tuning In!

I hope you enjoyed the conversation as much as I did. As you have probably figured out that in order to succeed in your business, you need to be able to engage with your tribe, your audience.

Did you know you can listen to our show on iTunes, Spotify, iHeartRadio, Tunein, GooglePlay, Android, and Stitcher. That means, if you have Alexa from Amazon at home, you can also give the commend to play our show, pretty cool, right? Please do Subscribe + Review at It helps more people can find the show, my team and I would really appreciate it!

Remember, YOU Matter! See you in the next episode.