How do you find keywords and product targets for your campaigns? What do you need to do to populate highly relevant and top converting keywords for new or existing products?
Finding the right keywords or products to target is critical to the success of your campaigns.
In this episode, we walk through strategies to build on your funnel structure to automatically feed keywords and product targets downstream.
As the owner of your products, you have valuable insights and detailed information about the specific attributes of your products. These characteristics will act as the perfect jumping off point to help you put together your list of keywords.
So, where do you start? We recommend taking a targeted approach by focusing only on your high relevant keywords. These high relevant keywords will come from questions that you ask yourself, like “If I was searching for this product, how would I find it?" Then, make a list of 10-20 top keywords you would use when answering that question.
Another way to source keywords for your new products is by taking a close look at the listing title. These words are the likely the most relevant to your products and you'll be able to segment product attributes and use those as keywords. When you focus on the title of your listings and source keywords from the title, customer searches will be closely related to your listing, triggering an impression and increasing the odds of a click-through and conversion.
Key goals to focus on when setting up campaigns for new product launches [ 02:42]
Keyword sourcing for new product launch [05:15]
Strategies to implement after sourcing keywords for new products [07:29]
Keyword and Product Targeting Research for seasoned sellers- power of the search term report [09:18]
Keyword and Product Targeting Research for seasoned sellers – Amazon search query [12:11]
Product Targeting Research for seasoned sellers – brand analytics reports [13:25]
Amazon auto-fill for keyword research [14:50]
Targeting Alternative languages in different markets [15:47]
Our take on using external tools for keyword research [17:49]
Other ways to research product targets [18:52]