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186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped
Episode 18621st November 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:40:13

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Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast.

We Discuss:

  • Trade Show Experiences and Learnings from over the years
  • How have you seen shows change?
  • Biggest mistake at a show?
  • How do you judge if a show was successful?

Sue's Top Tips:

  • For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible.
  • For Exhibitors - plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren't always better.

Connect with Sue Monheit:

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Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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