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186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped
Episode 18621st November 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:40:35

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Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast.

We Discuss:

  • Trade Show Experiences and Learnings from over the years
  • How have you seen shows change?
  • Biggest mistake at a show?
  • How do you judge if a show was successful?

Sue's Top Tips:

  • For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible.
  • For Exhibitors - plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren't always better.

Connect with Sue Monheit:

Mentioned in this episode:

Free Video Training - How to pick the Right Trade Show

Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to and sign up for the email newsletter right on the home page! That's it!