Snippet from the Episode about Linkedin being purchased by Microsoft:
Tyron Giuliani: Yeah. Thirty percent of the world's business people are on Linkedin. And now with Microsoft purchasing it, they are now integrating it into their ecosystem. So it's only going to increase.
Mikkel Thorup: How much did they purchase it for?
Tyron Giuliani: Twenty-six billion dollars.
Mikkel Thorup: Twenty-six billion dollars. Wow.
Tyron Giuliani: Yeah. Pretty crazy...
Mikkel Thorup: So that's Microsoft's play into social media, I suppose?
Tyron Giuliani: Well, you think about the data, right?
They've already got a billion people using Microsoft. Now you add another five hundred million and you integrate that into your sales software. You integrate it into your Outlook. You integrate it into every part of the process. Window's itself is now integrated, when you use Windows 10. It can integrate so you can get popups of notifications of Linkedin.
So they're looking at it as a massive data ecosystem. And, if you're selling dynamic ... their CRM Sales Program is Dynamics 365. So, instead of having a blank canvass, you can open up Dynamics 365 and you can pull a person in and it sucks in all their Linkedin data.
When you do a sales call to these people, it's no longer cold. You've got all this information available without you doing any work. So, you know, they're smart. They've done a good job.
Mikkel Thorup: And so I guess that brings into your tagline selling made social...
Tyron Giuliani: Exactly!
I loved learning about LinkedIn Lead Generation from Tyron. He is a true world-class expert in this field and we were very fortunate to have him on the Podcast. Make sure to drop any questions you have about the LinkedIn Lead Generation in the comments below.
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