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Wool Academy with Elisabeth van Delden - Elisabeth van Delden 15th November 2016
#005: Mac Bishop shares his insights about starting Wool & Prince
00:00:00 00:36:54

#005: Mac Bishop shares his insights about starting Wool & Prince

In this episode we talk to Mac Bishop, founder and CEO of Wool & Prince delivering durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign and how his famous video was created when he wore one of his wool button down shirts for 100 days. Mac also talks about key learnings and challenges when growing his business.

About Mac Bishop from Wool & Prince

Mac Bishop is the founder of Wool&Prince, an online menswear brand that makes naturally odor- and wrinkle-resistant wool button-downs. When Mac started the company, he wore a wool shirt for 100 days in row to demonstrate the functional properties of wool. After four years in upstate New York at Cornell University and another four years in NYC, Mac moved back to Portland this past summer. Read more about his experience on his blog.

Connect with Mac Bishop here

Website: https://woolandprince.com/ Blog: blog.woolandprince.com Facebook: https://www.facebook.com/WOOLandPRINCE/ Twitter: https://twitter.com/WOOLandPRINCE Instagram: https://www.instagram.com/woolandprince/ Email: help@woolandprince.com

Key Timestamps

[spp-timestamp time="01:40"] What led Mac to starting Wool & Prince? [spp-timestamp time="04:25"] About the Wool Button Down shirt [spp-timestamp time="05:30"] The importance of durability of clothing [spp-timestamp time="06:50"] The Wool & Prince target customer [spp-timestamp time="09:10"] Bringing new customers to experience and understand wool products [spp-timestamp time="10:30"] Majority of consumers don’t understand wool [spp-timestamp time="11:35"] About the launch of Wool & Prince including the Kickstarter campaign [spp-timestamp time="16:30"] Ask for honest feedback before launching your product [spp-timestamp time="18:35"] On wearing a shirt for 100 days [spp-timestamp time="20:10"] About the Wool & Prince social media strategy [spp-timestamp time="22:35"] The Wool Tester campaign [spp-timestamp time="23:30"] Made in the USA collection [spp-timestamp time="25:35"] Reshoring and traceability [spp-timestamp time="26:30"] Biggest challenge for Wool & Prince – how do you want to grow and how do you grow? [spp-timestamp time="31:00"] How to keep the collection fresh?