Shownotes
The rahababy Story
A description of the pee-kaboo product. [4:45] She figured it out with a little help from a friend. [6:15] The need Nina’s product fulfills. [9:00] The moment of identification. This is a product that people need! [9:50]Candle Flickering Moments
Getting product visibility wasn’t as easy as she thought. [18:43] Discounts and promotions are not what works for pee-kaboo. [23:36]Business Building Insights
Nina’s first steps in starting her company. [11:21] The importance of sharing your idea before the product even exists. [13:20] Developing company and product names. [15:10] Think about where your product will be placed. This guides your designing. [17:14] Meet your customers at their point of pain. For Nina it was chat rooms. [20:19], [24:40] How to price a product when there is nothing comparable out there. [25:52] A new idea of Instagram use. [28:35] The importance of staying synergistic as the product line develops. [29:26]Success Trait
Stick-to-itiveness [31:23]Productivity/Lifestyle Tool
Work when you work. Parent when you parent. AND whiteboards. [32:38]Recommended Reading and Listening
The Dip by Seth Godin
Contact Links
Website Facebook Instagram Twitter Pinterest LinkedInIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
Hi there.
Speaker:This is gift biz unwrapped episode one,
Speaker:And you'll keep trying and keep trying.
Speaker:And when you hit it,
Speaker:you know,
Speaker:hi, this is John Lee,
Speaker:Dumas of entrepreneur on fire,
Speaker:and you're listening to the gift of biz unwrapped.
Speaker:And now it's time to light it up.
Speaker:Welcome to gift bears on wrapped your source for industry specific
Speaker:insights and advice to develop and grow your business.
Speaker:And now here's your host,
Speaker:Sue Mona height.
Speaker:Before we get into the show,
Speaker:I have a question for you.
Speaker:Do you know that you should be out networking,
Speaker:but just can't get yourself to do it because it's scary.
Speaker:Are you afraid that you might walk into the room and
Speaker:not know anybody or that you're going to freeze?
Speaker:When you get up to do that infamous elevator speech,
Speaker:where you talk about yourself and your business?
Speaker:Well, I'm here to tell you that it doesn't need to
Speaker:be scary.
Speaker:If you know what to do to help you with this,
Speaker:I would like to offer you a coffee chat for the
Speaker:price of buying me a cup of coffee.
Speaker:We can sit down to an online video and I'll tell
Speaker:you everything that I know about networking and how I have
Speaker:personally built two multi-six figure businesses,
Speaker:primarily through networking.
Speaker:You'll walk away with a solid understanding about how networking can
Speaker:truly grow your business.
Speaker:And you're going to have new found confidence because I'm going
Speaker:to give you 10 fill in the blank template that you
Speaker:can use for your introduction message to learn more about this
Speaker:opportunity. Just go over to Bitly forward slash network Ninja.
Speaker:That's B I T dot L Y forward slash network Ninja.
Speaker:And now let's move on to the show.
Speaker:Hi, there it's Sue and welcome to the gift biz unwrapped
Speaker:podcast, whether you own a brick and mortar shop sell online
Speaker:or are just getting started,
Speaker:you'll discover new insights to gain traction and to grow your
Speaker:business. And today I want to introduce you to Nina and
Speaker:Cylo swine raw.
Speaker:Baby Nina has always had a passion for helping others and
Speaker:spent a decade doing just that in nonprofit organizations across New
Speaker:York city,
Speaker:after moving to the suburbs with her husband and two sons,
Speaker:Nina combined this passion with her entrepreneurial spirit and formed rock
Speaker:hobby. The goal at baby is to bring joy to the
Speaker:daily rituals of parenting and make room for rock,
Speaker:which means joy and Swahili to homes across the country.
Speaker:Her first product is the Pete Kaboom reusable,
Speaker:potty training stick.
Speaker:These stickers help families make potty training,
Speaker:easy and fun.
Speaker:And as she says,
Speaker:keep calm and potty.
Speaker:And that's what we're going to do.
Speaker:Welcome to the show.
Speaker:Nina, thank you so Much.
Speaker:So great to be here.
Speaker:I am Thrilled that you're going to be sharing everything about
Speaker:this first of yours,
Speaker:And we're just going to dive right in as you know,
Speaker:because I know you've listened to some of the shows we
Speaker:like to start off by having you describe yourself in a
Speaker:different way,
Speaker:and that is through a motivational candle.
Speaker:So help us envision what color your candle would be.
Speaker:And what would be the quote on a candle that really
Speaker:speaks to you?
Speaker:Well, I think my candle would absolutely be orange.
Speaker:Recently. Orange has become my sort of signature color.
Speaker:It's a happy color and it's sort of warm,
Speaker:a warm glow,
Speaker:yellow smiley faces are usually what people are used to,
Speaker:but this,
Speaker:this orange sort of feels warm and it feels like home.
Speaker:It would have sort of a citrusy smell cause that's kind
Speaker:of sense.
Speaker:I kind of liked the smell and I think my quote
Speaker:was, would be quite simple.
Speaker:It would just be choose joy as you know,
Speaker:from the title of my company,
Speaker:which is raw baby joyful baby loosely translated.
Speaker:I'm always sort of on this journey as you come up
Speaker:with challenges in life to choose joy versus other options.
Speaker:And even my second born son,
Speaker:his name translated means be joyful.
Speaker:So I think my quote would be choose joy.
Speaker:And when I stray from that is when we have complications.
Speaker:But if I keep that as my focus,
Speaker:I'm always on the right path.
Speaker:It's so much about mindset.
Speaker:You could decide that you're going to just wallow in frustrations
Speaker:and challenges,
Speaker:or you can choose joy,
Speaker:as you said,
Speaker:and that sets the stage for everything you do moving forward,
Speaker:absolutely. In your personal life and your business life Agreed.
Speaker:Orange is starting to become one of my favorite colors.
Speaker:So my actual real favorite color is yellow because you can
Speaker:tell by the logo,
Speaker:there you go.
Speaker:But orange I've been gravitating to it too.
Speaker:So no wonder I gravitated to you when I saw you.
Speaker:That's it.
Speaker:All right.
Speaker:All right.
Speaker:Well, let's talk about your product and first,
Speaker:why don't you explain to people exactly what it is?
Speaker:So we're all on the same page.
Speaker:So the peekaboo reusable potty training sticker is a unique sticker
Speaker:and it's not one that you put on a chart on
Speaker:the wall.
Speaker:It's actually a sticker that goes inside the portable potty.
Speaker:And the way it works is that it's sort of black
Speaker:at rest.
Speaker:And when the child has a potty success,
Speaker:a picture comes up and it's like magic to them.
Speaker:It's a flower,
Speaker:it's a butterfly,
Speaker:it's a firetruck.
Speaker:And it's a really strong visual reward that almost any child
Speaker:can understand whether they have cognitive disabilities,
Speaker:whether they are a typical child.
Speaker:Because if you understand cause and effect,
Speaker:you're going to see I did this and I got a
Speaker:flower. I got a firetruck.
Speaker:They get so excited.
Speaker:They get so engaged in potty training and they want to
Speaker:do it again and again on their own so that they
Speaker:can see that image and parents just rinse out the potty
Speaker:and the image goes back to black.
Speaker:So each sticker is reusable.
Speaker:So it's a great new way to potty train your child
Speaker:without giving them expensive toys for every success or without food
Speaker:rewards. A lot of parents are looking for things other than
Speaker:candy m&ms Hey,
Speaker:they work.
Speaker:And I have no problem with they do,
Speaker:but a lot of parents are choosing to do other things.
Speaker:So it's a new product on the market and it's a
Speaker:really strong enforcer because the child creates the reward.
Speaker:So they're going to want to keep coming back so you
Speaker:don't have to set a timer.
Speaker:You don't have to pull them away from what they're doing.
Speaker:And it just potty training,
Speaker:easy and fun.
Speaker:We'll have to potty train as parents.
Speaker:It has to be done.
Speaker:We can't skip around it.
Speaker:So let's make it fun.
Speaker:Absolutely. Okay.
Speaker:So now that everyone understands what the product is,
Speaker:let's talk about your journey.
Speaker:How did you decide that this was something you were going
Speaker:to do and specifically zero in on that product,
Speaker:You, that in my bio,
Speaker:I was always a person that gravitated towards helping others.
Speaker:I was in the nonprofit industry for almost 10 years,
Speaker:and then I had my children and I became a stay
Speaker:at home mother.
Speaker:And you sort of go through the process as a stay-at-home
Speaker:mom, you know,
Speaker:doing all the hard work that you have to do to
Speaker:keep the kids happy and healthy and,
Speaker:and, and,
Speaker:and growing and potty training came up for my older son.
Speaker:My oldest son has autism.
Speaker:So he clearly has developmental delays and cognitive delays.
Speaker:And I was getting all sorts of different advice about what
Speaker:to do about potty training.
Speaker:Wait till he tells you,
Speaker:wait till you see the signs.
Speaker:Well, what are the signs?
Speaker:Wait until he shows interest.
Speaker:And he's just getting older and older and the diapers are
Speaker:getting bigger and bigger and more expensive.
Speaker:And I was,
Speaker:I just was sort of flummoxed.
Speaker:So when he was about four years old,
Speaker:I was still waiting for that moment and it just didn't
Speaker:seem to come.
Speaker:So I said,
Speaker:you know,
Speaker:let's dive into this.
Speaker:And I sort of made all the mistakes that all parents
Speaker:make. I did everything that you were supposed to do in
Speaker:the typical world,
Speaker:the timers,
Speaker:the candy,
Speaker:he didn't care about the timer didn't work.
Speaker:It just caused tears.
Speaker:I did tips and tricks that they had for me in
Speaker:the autism world as well.
Speaker:And nothing was working.
Speaker:I was pulling my hair out.
Speaker:We had been going at this for five months with no
Speaker:progress. I also had an infant.
Speaker:My second born was also in my arms as I was
Speaker:trying to do this.
Speaker:So it was a very frustrating time.
Speaker:And a friend of mine who lives in Sweden said,
Speaker:you know,
Speaker:there's something that we use in Sweden.
Speaker:I don't think it's available in America,
Speaker:but I'll send you it and see if it works.
Speaker:And I said,
Speaker:you know what?
Speaker:I'm gay.
Speaker:So she sent me this sticker.
Speaker:She said,
Speaker:put it in the potty.
Speaker:When he has a success,
Speaker:you're going to see a picture come up.
Speaker:And I thought to myself,
Speaker:yeah, whatever,
Speaker:this is not going to work,
Speaker:but I'm going to try it.
Speaker:And my son would always pee when he was in the
Speaker:tub. No matter what I did,
Speaker:when no matter whether I asked her to go beforehand,
Speaker:he would always pee in the tub.
Speaker:So I was ready.
Speaker:And when he stood up to use the tub as a
Speaker:toilet, I stuck a portable potty underneath the stream.
Speaker:He saw the picture come up and it was like a
Speaker:light bulb went off.
Speaker:Boom. He was amazed.
Speaker:And two weeks later he was potty trained.
Speaker:Oh my,
Speaker:that fast,
Speaker:I was completely floored after five months of trying out.
Speaker:And I won't even get into the mess involved and you
Speaker:know, I've seen it all.
Speaker:And so I was just amazed,
Speaker:but I also had a seven month old in my arms.
Speaker:So I was like,
Speaker:yay. He's potty trained.
Speaker:Let's keep going.
Speaker:So carry on with my stay at home mother duties and
Speaker:such. And when my seven month old became two and change,
Speaker:I was like,
Speaker:Oh, it's time to potty.
Speaker:Train him.
Speaker:Let me call my friend in Sweden and see if I
Speaker:can get the sticker again.
Speaker:I did.
Speaker:And that child was potty trained in a week.
Speaker:And I said,
Speaker:this is insane.
Speaker:This has to be available to every single person in America.
Speaker:Sure. Cause so easy.
Speaker:Is that approximately the timeframe within a month call?
Speaker:It let's even extend it out long within a month.
Speaker:You're done.
Speaker:Absolutely. So the American Academy for pediatrics says it can take
Speaker:up to 12 weeks,
Speaker:but I like four to six weeks.
Speaker:Absolutely. I have people that have called me and said,
Speaker:it's happened in a week,
Speaker:four days.
Speaker:I don't see that because every child is different.
Speaker:What I can guarantee is that the process is just going
Speaker:to be so much lighter,
Speaker:so much happier and so much less of a power struggle
Speaker:that it has been for so many parents over the years.
Speaker:Right? I mean,
Speaker:you turn a whole experience that,
Speaker:I mean,
Speaker:I remember when my children were younger,
Speaker:you know,
Speaker:they obviously had to be potty trained before they could go
Speaker:to preschool.
Speaker:It was one of the conditions.
Speaker:So it was so,
Speaker:so stressful.
Speaker:Like, okay,
Speaker:we have to get this done now.
Speaker:And to have it be something that could be fun where
Speaker:you're saying the light bulb went on with your older child
Speaker:to be a happy experience and a success that just turns
Speaker:everything around changes the whole potty training experience.
Speaker:Absolutely. So when he started going to school,
Speaker:I took on a part-time job and other interesting part-time job.
Speaker:I started sleep training,
Speaker:which was basically helping parents teach their children to sleep through
Speaker:the night.
Speaker:I would spend two weeks with each family.
Speaker:A couple of nights,
Speaker:I would spend sleeping in the room with their children in
Speaker:the nursery,
Speaker:helping them learn how to sleep through the night.
Speaker:And then it would be about 10 days of phone consultations.
Speaker:It was a great program.
Speaker:It was run by two women who saw a need created
Speaker:a program,
Speaker:hired sleep consultants and rolled it out.
Speaker:And at the end of every sleep training client that I
Speaker:had, they would always say,
Speaker:Oh, thank you so much,
Speaker:Nina. It's amazing.
Speaker:You've changed our lives.
Speaker:You have to come back and potty train our kid because
Speaker:that was the next thing they were afraid of.
Speaker:It just kept happening and happening.
Speaker:And I thought to myself,
Speaker:I have this amazing idea for this potty training that solved
Speaker:a potty training problem for my own kids.
Speaker:These parents keep bringing up potty training over and over again.
Speaker:The stars are aligning here.
Speaker:The thing is too with your first example.
Speaker:I mean,
Speaker:you can't continue to be there.
Speaker:I mean,
Speaker:at some point,
Speaker:your time is finite and you can't do this for everybody.
Speaker:But by having a product that solves the solution,
Speaker:you can,
Speaker:you can expand it as far as possible.
Speaker:Okay. Absolutely.
Speaker:And it's easy to use and you know,
Speaker:it doesn't have to be plugged in.
Speaker:It doesn't have to be translated into 27 different languages.
Speaker:And it's so simple and kids are just delighted by it
Speaker:and it really changes the game.
Speaker:Okay. So you've got the idea.
Speaker:You, you know,
Speaker:you had a sample and you've used it.
Speaker:So proof of concept is definitely there.
Speaker:Now you're hearing demand because people are asking you for it.
Speaker:Where do you go next in terms of actually developing your
Speaker:own stuff?
Speaker:Well, you know,
Speaker:you start to do the research.
Speaker:I'll tell you the internet is a beautiful thing.
Speaker:You start Googling,
Speaker:you start reading,
Speaker:you start researching and you start finding out how you can
Speaker:put these things together.
Speaker:Through friends.
Speaker:It's always the first place to start friends,
Speaker:know people who know people who know people.
Speaker:Every time I brought up the idea to someone I knew,
Speaker:I said,
Speaker:Hey, I have a lawyer who,
Speaker:blah, blah,
Speaker:blah, blah,
Speaker:blah. Hey,
Speaker:I have a graphic designer who does dah,
Speaker:dah, dah,
Speaker:dah. Hey,
Speaker:I know an internet guy who knows all about websites.
Speaker:Really. Sometimes we forget that we had these incredible resources just
Speaker:in our own personal relationships.
Speaker:I know I was friends with a woman for a long
Speaker:time. And for five years we would talk about our kids.
Speaker:And then I discovered she'd had this whole career in the
Speaker:magazine industry five years into our relationship.
Speaker:So sometimes just asking the question,
Speaker:just putting the idea out there,
Speaker:you'd be surprised at what comes back to you.
Speaker:So between that and the internet and making those phone calls,
Speaker:that seems scary,
Speaker:but actually result in an amazing connections.
Speaker:I sort of put it all together Super.
Speaker:And the one thing that gift biz listeners that I want
Speaker:to really underline here is number one,
Speaker:connections. You know,
Speaker:you don't know the person sitting right next to you.
Speaker:You've never had the reason to ask questions or provide information
Speaker:on that end before it might be all having coffee and
Speaker:raising the kids.
Speaker:And that you just never know that also leads into Nina.
Speaker:The concept of,
Speaker:you know,
Speaker:so many people will feel like they need to keep their
Speaker:idea really close to their chest because,
Speaker:Oh my gosh,
Speaker:someone else is going to steal it.
Speaker:You're not going to be able to resource the connections that
Speaker:you might need to advance your product.
Speaker:If you keep it too close to your chest.
Speaker:Right. How do you feel about that?
Speaker:And how did that play into the way you were talking
Speaker:about the product before it was created?
Speaker:Well, you know,
Speaker:I had an incredible mentor,
Speaker:Mindy harden who actually created boogie wipes,
Speaker:which I'm sure a lot of parents out there are familiar
Speaker:with know about.
Speaker:And it's sort of a situation where you can try and
Speaker:protect your idea as much as possible.
Speaker:But again,
Speaker:everybody's out there doing things and there's so much room for
Speaker:all of us.
Speaker:You're not going to learn what you need to know.
Speaker:If you don't talk about what you want to do.
Speaker:And I found just generosity and support in the,
Speaker:in the infant and child market.
Speaker:Sure. Are there people that hear an idea and copy it
Speaker:from somewhere else?
Speaker:I mean,
Speaker:some would argue that I did the same thing,
Speaker:but this product was not available in America.
Speaker:And it just seems like it was going to help so
Speaker:many people.
Speaker:I think you have to take the risk.
Speaker:I think that if a huge company wants to come in
Speaker:and develop this potty sticker,
Speaker:there's pretty much very little I can do.
Speaker:If a big company that's sort of established and out there
Speaker:a Johnson and Johnson suddenly decides we're going to go for
Speaker:it. Then there you are.
Speaker:I think that the key is to be first to market,
Speaker:have a strong brand,
Speaker:get yourself out there and let people know who you are.
Speaker:That has to be the main focus.
Speaker:The other thing about this all is that when you have
Speaker:a physical product,
Speaker:whether it's in the creation stage or already out there,
Speaker:people can knock you off.
Speaker:I mean,
Speaker:it just can happen.
Speaker:And that's when the overlay of who you are as a
Speaker:business owner and how you run your company comes into play
Speaker:because no one,
Speaker:no matter what they do with the stickers and Nina,
Speaker:no one can have your personality,
Speaker:your receptivity,
Speaker:when you're talking on a podcast or you're doing interviews or
Speaker:whatever. So that's the additional overlay on the product.
Speaker:It's just not all about the product itself.
Speaker:Although obviously you have to have a good product,
Speaker:right? It's gotta be working and it's gotta be benefiting somebody.
Speaker:So a little bit more in terms of how the company
Speaker:was started.
Speaker:So we won't go into all the detail about the product
Speaker:and how it was created and all of that.
Speaker:But how did you decide on the actual structure of your
Speaker:business? Like the name and the first steps in terms of
Speaker:setting it up from that end?
Speaker:No, I had to do the research with,
Speaker:do I want to be an escort?
Speaker:Do I want to be an LLC?
Speaker:I'm going to have partners,
Speaker:all of that stuff.
Speaker:And that was really just doing a lot of research,
Speaker:reading, talking to other small business owners.
Speaker:The name raw baby came out of my attraction to joy.
Speaker:Raha means joy.
Speaker:It was always the name that I would use for any
Speaker:ideas or businesses I created as I was growing up,
Speaker:even when I was in grad school.
Speaker:And so that was an easy thing for me,
Speaker:Rob baby.
Speaker:And the name of the product came from my fabulous graphic
Speaker:designer. I mean,
Speaker:we sat and we came up with ideas.
Speaker:We had lots of ideas and things that rolled off the
Speaker:tongue and things that didn't,
Speaker:but the peek-a-boo just encapsulated everything that this was about.
Speaker:It was,
Speaker:you know,
Speaker:the pee of urine obviously,
Speaker:but peek-a-boo the surprise that the child gets from seeing this
Speaker:image come out on the sticker.
Speaker:It's so perfect.
Speaker:And give his listeners,
Speaker:you can't see it,
Speaker:but it's spelled P E dash K a B O L.
Speaker:So in both angles,
Speaker:you know,
Speaker:from actually what's happening to,
Speaker:you know,
Speaker:just the whole idea of peek-a-boo as a baby,
Speaker:couldn't be better.
Speaker:So when you guys finally figured that out and you heard
Speaker:it, it was it like,
Speaker:Oh yes,
Speaker:we're done.
Speaker:Absolutely. And I shared it with friends and family and I
Speaker:just said,
Speaker:you know,
Speaker:tell me honestly,
Speaker:what do you think in the beginning,
Speaker:I was really sharing a lot of my ideas with friends
Speaker:and family and say,
Speaker:be harsh,
Speaker:be critical.
Speaker:You know,
Speaker:tell me,
Speaker:what does this speak to you?
Speaker:Does this design?
Speaker:What about this character?
Speaker:When I have four designs right now,
Speaker:I had probably 20 or 30 other ideas.
Speaker:I had different logo ideas.
Speaker:We went through it all.
Speaker:It's just trial and error and you keep trying and keep
Speaker:trying. And when you hit it,
Speaker:you know that you've,
Speaker:you know,
Speaker:you've done it.
Speaker:You just have that feeling.
Speaker:And did you get some feedback at any point where people
Speaker:are like,
Speaker:nah, not this one.
Speaker:And how did you respond to that?
Speaker:Take it in.
Speaker:Why are you asking if you don't want to know,
Speaker:I'm trying to reach the consumer.
Speaker:I know what I like,
Speaker:but you know,
Speaker:what, if I'm S I have some interesting avant-garde taste and,
Speaker:and I'm all into,
Speaker:I don't know,
Speaker:Picasso type images.
Speaker:That's not going to speak to the child.
Speaker:It's also not going to speak to the parent.
Speaker:So I know that the people I'm trying to reach don't
Speaker:necessarily want smiley bunnies and fluffy,
Speaker:you know,
Speaker:sort of animated.
Speaker:I mean,
Speaker:there's a level of sophistication and style that I brought to
Speaker:the design of my product.
Speaker:I had certain stores in my mind,
Speaker:one of them in particular giggle,
Speaker:would my product fit in giggle?
Speaker:Would it,
Speaker:would it fit with the way with their style and with
Speaker:the feeling of the store?
Speaker:And I'm proud to say,
Speaker:when I go out there and I'm at trade shows,
Speaker:so many people say,
Speaker:Hey, are you in giggle?
Speaker:Hey, are you in giggle?
Speaker:I can giggle would like this.
Speaker:So I think we really hit the aesthetic.
Speaker:I was trying to reach.
Speaker:This is fabulous because I don't think we've ever talked about
Speaker:this perspective on the show before,
Speaker:in terms of anticipating where you're going to want to have
Speaker:your product and that it's going to blend with the style
Speaker:and the theme and what they would want to be purchasing
Speaker:from you.
Speaker:So that was beautiful.
Speaker:Thank you so much for sharing that and also kudos to
Speaker:you because so many people,
Speaker:again, to this idea of keeping your idea too close to
Speaker:yourself, we all love our ideas,
Speaker:right? This could have been a huge disaster if you weren't
Speaker:sharing with everybody and getting feedback and getting an opinion.
Speaker:So gift biz listeners,
Speaker:once again,
Speaker:if you have a product in mind,
Speaker:please, please get input,
Speaker:get feedback,
Speaker:make sure that it's just not an idea.
Speaker:You know,
Speaker:you might in yourself say,
Speaker:I know this is right.
Speaker:I it's,
Speaker:it's perfect.
Speaker:It's exactly what we need to do.
Speaker:Make sure you're sharing it with other people just to confirm
Speaker:that your initial ideas are Right.
Speaker:Absolutely. All right.
Speaker:You've Got your product.
Speaker:You've got your name.
Speaker:You've got your entity.
Speaker:What was next would,
Speaker:what did you think about getting the word out through a
Speaker:website or shows or how,
Speaker:what happened with that?
Speaker:I'll tell you,
Speaker:honestly, in the beginning I was just bumbling through.
Speaker:I thought I could just pick up the phone and make
Speaker:phone calls to stores and they would fall in love with
Speaker:it just by me describing it over the phone.
Speaker:I thought I could just send samples to stores and they
Speaker:would instantly place huge orders.
Speaker:And it just doesn't always work like that for products,
Speaker:especially a product like mine.
Speaker:That is,
Speaker:there's really nothing else on the market like this.
Speaker:I like to say,
Speaker:I don't know if I've mentioned this to you.
Speaker:I like to say I'm the Spanx of potty training.
Speaker:Oh, there you go.
Speaker:When Spanx came out,
Speaker:people were like,
Speaker:what do you want me to put one on?
Speaker:I don't understand this,
Speaker:but now under garments are an entire industry.
Speaker:There's nothing else like it on the market.
Speaker:So there's a lot of education that has to happen,
Speaker:not just with the consumers,
Speaker:but with the retailers as well.
Speaker:I've never seen this.
Speaker:I don't understand why my customer would want this.
Speaker:And shelf space is valuable,
Speaker:especially, you know,
Speaker:in the smaller boutiques,
Speaker:obviously in the big box,
Speaker:they want to be sure that the consumers are really going
Speaker:to want to make that purchase.
Speaker:So I discovered after sort of bumbling through for a while
Speaker:that the trade shows were really where I was able to
Speaker:meet with retailers.
Speaker:One-on-one to show them my product,
Speaker:to show them videos.
Speaker:Actually, this year I showed them in action.
Speaker:I had water and I was showing them how the product
Speaker:changes and how easy it is to change back and what
Speaker:it feels like,
Speaker:because it's really easy to show a cool,
Speaker:funky t-shirt or a great toy,
Speaker:but this is something that people just have never seen before.
Speaker:So there's a lot of education involved.
Speaker:So there was,
Speaker:you know,
Speaker:the trade shows,
Speaker:obviously social media,
Speaker:who isn't on social media,
Speaker:and I'm actually ramping up my social media work now and
Speaker:really trying to meet parents at their point of pain.
Speaker:You know,
Speaker:a lot of parents go into the chat rooms and the
Speaker:parent chat rooms on Facebook and in other places to share
Speaker:their woes,
Speaker:Oh my gosh,
Speaker:my child isn't potty trained.
Speaker:What am I going to do?
Speaker:How can we solve this?
Speaker:So how do I meet them?
Speaker:How do I say here I am,
Speaker:this is what you need.
Speaker:Did you Go into some of those groups and see what
Speaker:the problems were or see their language,
Speaker:all that kind of thing,
Speaker:and then participate in,
Speaker:engage with them there at all.
Speaker:Absolutely. And you know,
Speaker:in groups you have to be careful because they're personal and
Speaker:they can smell someone trying to sell something in a minute.
Speaker:So you're sort of violating the safe space.
Speaker:If you go in there and you're all use my product,
Speaker:buy by here's my website,
Speaker:they'll cut you out immediately.
Speaker:But there were groups that I had already been a part
Speaker:of who get new members,
Speaker:groups that I've been in since my now 13 year old
Speaker:was a child who have new members who are coming up.
Speaker:There are autism groups that I'm part of that I'm able
Speaker:to ask them,
Speaker:Hey, what do you guys think?
Speaker:Hey, will you be a tester?
Speaker:So that has been a really great way.
Speaker:And once people find out about it,
Speaker:they share it with their friends.
Speaker:It's that Seth Godin building the tribes,
Speaker:starting from the middle and sort of vibrating outwards,
Speaker:Right? And going into groups and providing value and commenting and
Speaker:seen a need to,
Speaker:you had said,
Speaker:you'd already been part of these groups already.
Speaker:So people already knew you before the product was developed,
Speaker:but going into an understanding in real life,
Speaker:I think what people are encountering and also the terminology and
Speaker:the words that they're using,
Speaker:because you can take that information and apply it in your
Speaker:promotional stuff.
Speaker:So you're speaking the same language.
Speaker:Absolutely. And also another thing that I did was I was
Speaker:doing a lot of potty training seminars,
Speaker:you know,
Speaker:locally. And as far as Connecticut and such again,
Speaker:speaking to the parents who are in that moment,
Speaker:who really need the information at that moment.
Speaker:And I give the seminars and then they would get discount
Speaker:codes. And I'm always available to people as I grow.
Speaker:I probably won't be able to be as available to them.
Speaker:What I hope are hundreds of thousands of people buying the
Speaker:product, but right now,
Speaker:absolutely. My name is on the website,
Speaker:my phone number there's,
Speaker:I'm not hiding behind an 800 number it's me.
Speaker:So I'm very accessible and people know that they can reach
Speaker:out to me.
Speaker:And so,
Speaker:So doing these local seminars,
Speaker:then you were just connecting up with obviously the audiences who
Speaker:needed the information they were struggling.
Speaker:And so you grew it really from smaller presentations.
Speaker:And then from there,
Speaker:people were getting to know you.
Speaker:Absolutely. And it's trust potty training is such a personal experience.
Speaker:I'll tell you,
Speaker:I don't care if you're a grandparent or a new parent,
Speaker:you say the word potty training to someone and their face.
Speaker:It either lights up crumbles in fear,
Speaker:or it says,
Speaker:Oh my gosh,
Speaker:I've got a story for you.
Speaker:It's such a personal experience.
Speaker:And if people don't trust you,
Speaker:they're not going to say,
Speaker:Hey, my five-year-old is still cooping in his diaper,
Speaker:or what am I going to do?
Speaker:My three-year-old is wetting the bed.
Speaker:They're not going to share.
Speaker:And then you're not going to know how to help them.
Speaker:Right? So trust is a big part of what I do
Speaker:really good.
Speaker:And some of this information,
Speaker:I mean,
Speaker:by doing presentations in public,
Speaker:you're going to see which communications are really resonated with the
Speaker:audience and which aren't and all of that.
Speaker:Then you can take back and make videos for your website
Speaker:or YouTube videos or whatever,
Speaker:too. So exactly what happened,
Speaker:Worked along the way.
Speaker:Nina, what struggles have you had or maybe one big story
Speaker:that was just so challenging.
Speaker:I'll tell you.
Speaker:What's been interesting.
Speaker:I have learned a lot from promotions that have failed.
Speaker:I have learned that again,
Speaker:potty training is not something people look forward to,
Speaker:so to have a big sale or to have a huge
Speaker:discount or to have,
Speaker:you know,
Speaker:for a limited time only doesn't necessarily inspire people to buy
Speaker:my product.
Speaker:That's not the motivator people don't get excited and think,
Speaker:Oh, there's a big sale on this.
Speaker:I'm going to buy this now and hold onto it for
Speaker:a year so that I'm ready for it.
Speaker:It doesn't work that way.
Speaker:That was a big learning experience for me.
Speaker:Because again,
Speaker:from the consumer side,
Speaker:having had children and you've done a lot of retail for
Speaker:my own children.
Speaker:I just thought,
Speaker:Oh, this is going to work.
Speaker:But it's potty training is not an impulse buy kind of
Speaker:situation. It really is meeting that customer when they need the
Speaker:product. So I've really had to keep fine tuning how to
Speaker:reach that customer,
Speaker:where to find them.
Speaker:What if they've already started?
Speaker:What if they're struggling and they've given up,
Speaker:I've really had to fine tune how to find my customer
Speaker:and how you're doing that.
Speaker:I am again,
Speaker:social media is a huge piece,
Speaker:so good Knowing where they already are in the groups and
Speaker:all. Okay.
Speaker:And then I've talked to a bunch of different individuals about,
Speaker:I'm not a baby registry item.
Speaker:So some of the bigger trade shows where,
Speaker:you know,
Speaker:expecting moms and new moms go.
Speaker:They're just not thinking two years ahead.
Speaker:They aren't,
Speaker:they really aren't.
Speaker:There's a movement now about feeding,
Speaker:not breastfeeding,
Speaker:but once children get to table food.
Speaker:And so I've seen that shift happen.
Speaker:And so people are starting to think a little bit further
Speaker:than the first year.
Speaker:They're thinking about what plates they want,
Speaker:what spoons they want,
Speaker:that kind of thing.
Speaker:So there may be a shift towards the two year sort
Speaker:of age range.
Speaker:But right now I really have to find them,
Speaker:you know,
Speaker:sort of on the playgrounds,
Speaker:in the playgroups,
Speaker:in the application process,
Speaker:when they're applying to preschool and discover,
Speaker:Oh man,
Speaker:my child needs to be potty trained.
Speaker:That's where I'm finding my customers.
Speaker:Yeah. So the trick is timing not pricing for you.
Speaker:Absolutely. Because I'll tell you,
Speaker:once people succeed,
Speaker:they'll say I would have paid $50 for that.
Speaker:Yeah. Yeah.
Speaker:Yeah. Because you spend a lot more when you have to
Speaker:do much labs in emotional energy and dust,
Speaker:for sure.
Speaker:Yes. Let's talk a little bit about pricing.
Speaker:Since this hasn't been a product that's like anything else available
Speaker:in the States,
Speaker:how did you decide what you were going to start off
Speaker:with in pricing and how has that evolved?
Speaker:Then I asked a lot of people,
Speaker:what would you pay?
Speaker:What would you pay?
Speaker:What would you pay?
Speaker:I went to the big box and smaller boutiques and saw
Speaker:how much are people spending on the event of potty training.
Speaker:You get the potty,
Speaker:we get the pull-ups,
Speaker:you get the underwear,
Speaker:you get the hand soap,
Speaker:you get the group of toys that you're going to use.
Speaker:As a prize.
Speaker:I had a friend who potty trained her child using Thomas
Speaker:the tank engine trains.
Speaker:It became incredibly expensive to give the child at 17,
Speaker:$19 train every time he urinated.
Speaker:So I did a real sort of big survey to see
Speaker:what do I think people would pay.
Speaker:And then I looked at what people paid for pull-ups and
Speaker:I made the comparison,
Speaker:a pack of pull-ups costs about $15.
Speaker:Would you pay that to get your child out of pull-ups
Speaker:and people do initially I used to sell my product in
Speaker:the kits and then I broke it down into individual units
Speaker:because we had people that wanted a combination of designs,
Speaker:the individual units,
Speaker:1199, the kids are 22.
Speaker:I'll tell you I still sell more kids because people do
Speaker:the quick math.
Speaker:And they think,
Speaker:Oh, if I buy two individuals,
Speaker:that's $24.
Speaker:If I buy a kit,
Speaker:that's 22,
Speaker:I'm going to save money.
Speaker:Plus I think you want to switch it up so that
Speaker:the child isn't doesn't even know what picture is going to
Speaker:necessarily go.
Speaker:Absolutely. That makes it super fun.
Speaker:So, you know,
Speaker:it was definitely about going out and doing the research and
Speaker:then asking people and again,
Speaker:getting their response,
Speaker:especially once they'd use the product,
Speaker:you know,
Speaker:I gave it out to a lot of people.
Speaker:I mean,
Speaker:initially free of charge.
Speaker:I said,
Speaker:I'd like you guys to be my users.
Speaker:I want you to be my testers.
Speaker:Tell me how it is.
Speaker:Tell me what works.
Speaker:Tell me what doesn't work.
Speaker:Tell me what you would pay for it.
Speaker:Great thing about that is too.
Speaker:Then you have testimonials right away,
Speaker:you know,
Speaker:as soon as,
Speaker:as soon as your site's up and all of that,
Speaker:people are testing it.
Speaker:People are trying it and they've got feedback for you right
Speaker:away. Absolutely.
Speaker:The one thing that comes to mind for me about your
Speaker:product is your audience apart from repeat moms,
Speaker:of course,
Speaker:because multiple children,
Speaker:but your audience,
Speaker:isn't a lifetime audience because at some point the kids are
Speaker:grown. I mean,
Speaker:the problem has been resolved.
Speaker:So you need to continually go back and prospect and catch
Speaker:people like we were saying before at that point in time.
Speaker:But in terms of continuing on that only lasts for a
Speaker:certain amount.
Speaker:Absolutely. You know,
Speaker:even if you do have a second child,
Speaker:I'm not going to catch you for another 18 months or
Speaker:so. So you're right.
Speaker:It's constantly getting new clients,
Speaker:constantly getting new customers.
Speaker:And how are you working with that?
Speaker:It's all a learning experience.
Speaker:If I'm in these chat rooms,
Speaker:they also rotate out.
Speaker:Once people reach preschool,
Speaker:they move into the preschool room.
Speaker:So it's constantly going back to those sources and saying,
Speaker:Hey, remember me,
Speaker:Hey, your child is ready.
Speaker:Hey, you know,
Speaker:I have not been able to link up specifically with,
Speaker:you know,
Speaker:sort of,
Speaker:Oh, this,
Speaker:this is a roster of women who,
Speaker:whose children were born at this date and they're going to
Speaker:be ready at this time.
Speaker:But I'll tell you,
Speaker:what's been really helpful on Instagram,
Speaker:which is just exploding.
Speaker:You can always find the Instagram users who are potty training,
Speaker:especially Instagram users who have large numbers of followers.
Speaker:Usually they are followed by people whose babies are the same
Speaker:age. So again,
Speaker:forming relationships with people in social media who are potty training,
Speaker:potty training families have potty training friends.
Speaker:18 month old families are usually socializing,
Speaker:going to mommy groups,
Speaker:going to music and me groups with other 18 month old
Speaker:children. Those are the people that I need to connect with
Speaker:and let them know that I'm out there because they're going
Speaker:to be looking to potty training in six to six to
Speaker:eight months.
Speaker:It's not just potty training either.
Speaker:It's any products that are identified for that specific age group.
Speaker:Exactly. So I'm not going to ask you to spill the
Speaker:beans because I know you wouldn't anyway,
Speaker:do you have some more products in the back that you're
Speaker:working on in the background?
Speaker:I'll tell you that I have new designs.
Speaker:Absolutely. In the background.
Speaker:It's very interesting because it's always about diversifying.
Speaker:So I struggle with,
Speaker:do I stay in the potty training realm?
Speaker:Do I stay in the bathroom?
Speaker:Well, do I stay in the toddler world?
Speaker:So in terms of other products,
Speaker:I have some other ideas,
Speaker:but I want to be some sort of synergy.
Speaker:I mean,
Speaker:if I started,
Speaker:suddenly started making,
Speaker:I don't know,
Speaker:t-shirts or hair pair bows,
Speaker:I feel like it kind of would be way off Track
Speaker:it's disconnected.
Speaker:Yeah, Exactly.
Speaker:So I'm trying to think about what that next product would
Speaker:be. But right now I'm really interested in growing what I
Speaker:have. Don't want to get too ahead of myself.
Speaker:So again,
Speaker:making new designs,
Speaker:I have a lot of parents that say,
Speaker:Oh, well,
Speaker:could you put my daughter's favorite princess on or my son's
Speaker:favorite action hero?
Speaker:And that's a licensing issue.
Speaker:That's something I'd like to explore going down the road.
Speaker:Absolutely. But I think that there's still more to do with
Speaker:the potty training sticker.
Speaker:It just came to mind to me,
Speaker:what if you had family relatives,
Speaker:pictures on the stickers like customization or,
Speaker:or To learn how to spell Or colors or,
Speaker:Oh my gosh.
Speaker:The expansions could be crazy.
Speaker:Yeah. And I,
Speaker:you know,
Speaker:it's interesting because I'm working right now with a lot of
Speaker:people who are trying to identify,
Speaker:like, what is my business going to be?
Speaker:And I keep saying,
Speaker:you have to be open.
Speaker:You have to be looking around,
Speaker:you know,
Speaker:there may be a trigger that happens this afternoon,
Speaker:that you just have to have an open mind to it.
Speaker:But a lot has to be said for what you're talking
Speaker:about too,
Speaker:because you're saying I'm sticking with my core product.
Speaker:There's a lot still to do,
Speaker:to build and grow and expand right from here.
Speaker:All right,
Speaker:Nina, I want to roll over now into our reflection section.
Speaker:So this is another look at you,
Speaker:how you're working your business and other types of tips that
Speaker:you can give our listeners.
Speaker:If there's one natural trait that you would have now,
Speaker:here you are starting from scratch.
Speaker:No one to look at in terms of a pattern really,
Speaker:except for that one product from the UK.
Speaker:But what is a natural trait that you had that you
Speaker:called upon to get all of this from just this initial
Speaker:vision into reality?
Speaker:I think the thing that really sticks with me ironically,
Speaker:is sort of sticktuitiveness,
Speaker:it's digging your heels in and working the program.
Speaker:So to speak,
Speaker:as I said,
Speaker:I have a child with autism in the autism world.
Speaker:They always say that autism is not a sprint.
Speaker:It's a marathon.
Speaker:And I think that's the same for my experience in the
Speaker:entrepreneurial world.
Speaker:Everybody wants to see sort of an overnight success.
Speaker:Those do happen just like kids.
Speaker:Some kids do potty train themselves in a weekend by themselves,
Speaker:but the majority of us have to put in the time
Speaker:and it's about stamina.
Speaker:And it's about sticking to your product.
Speaker:Obviously testing it out and believing and knowing that it works.
Speaker:And that it's a valid idea.
Speaker:If you really believe in it,
Speaker:sticking to it,
Speaker:and there's going to be peaks and valleys and there's going
Speaker:to be setbacks.
Speaker:But if you stay the course and keep pushing through,
Speaker:regardless, I think that that is so important to the entrepreneurial.
Speaker:I totally agree with you on that.
Speaker:The terminology you used was not lost on me.
Speaker:Stick to it.
with the stickers.
Speaker:There you go.
Speaker:There you go.
Speaker:See, I didn't even realize,
Speaker:is there a tool You're using in your business day,
Speaker:that's helping you keep control of your tasks or to stay
Speaker:productive or,
Speaker:you know,
Speaker:since you are a super busy mom,
Speaker:just keeping some balance between work and personal life balance.
Speaker:The elusive word.
Speaker:One Thing I learned from my mentor is work.
Speaker:When you work and parent,
Speaker:when you parent don't try to combine the two,
Speaker:I am not good enough yet to not have my work
Speaker:email on my phone,
Speaker:around the children.
Speaker:That's something I'm working towards.
Speaker:It's taking the work,
Speaker:email off my phone so that I can only access it
Speaker:when I'm sitting at my desk,
Speaker:but I am infinitely better at working when I work and
Speaker:parenting. When I parent weekends,
Speaker:I try not to come anywhere near my desk asleep.
Speaker:I might check my emails on a Saturday night,
Speaker:but I really try not to deal with the workpiece when
Speaker:I am at that time assigned to being a mom.
Speaker:So that's the big piece work when you work parent,
Speaker:when you parent my kids come home from school at three
Speaker:o'clock and you know,
Speaker:from three to bedtime,
Speaker:I'm doing the homework and I'm shuttling them to this and
Speaker:that activity.
Speaker:And I'm not necessarily focusing on the potty sticker business,
Speaker:but then at eight o'clock entrepreneur,
Speaker:get back on the computer and do the work.
Speaker:That's a big piece for me.
Speaker:And then in terms of keeping myself organized,
Speaker:I'm still old enough to have been alive during the pre-computer
Speaker:age. I do use a lot of apps and things like
Speaker:that, but in terms of to-do lists and scheduling,
Speaker:I use the Google calendar and such,
Speaker:but I really still love my big white eraser board calendar
Speaker:on my wall that shows the entire month and what's happening.
Speaker:I do like my to do lists that I put together
Speaker:the night before and try to tackle the following day.
Speaker:I've gotten much better at not having those lists have 20
Speaker:things on them,
Speaker:so that I hate myself at the end of the day
Speaker:for not catching them.
Speaker:So, you know,
Speaker:I try to keep it at three to five and then
Speaker:I'm like,
Speaker:wow, I finished my list.
Speaker:I'll do one thing more.
Speaker:And then you can always feel good about yourself.
Speaker:I think the apps and all this technology is great,
Speaker:but so many people go back to the tried and true
Speaker:boards too.
Speaker:So I think it's kind of like,
Speaker:do what's works best for you just because it's the newest,
Speaker:greatest, coolest doesn't mean that it's going to work well for
Speaker:you. Absolutely.
Speaker:What about a book?
Speaker:Is there anything that you've read lately that you think you
Speaker:would want to recommend to our listeners?
Speaker:I'll tell you.
Speaker:I did a lot of business book reading in the beginning
Speaker:when I was putting this whole thing together,
Speaker:but recently I do a lot more podcasts,
Speaker:listening, podcasts like yours.
Speaker:And it's just easier for me to do as I'm packing
Speaker:boxes or if I'm driving to a trade show or setting
Speaker:up for a trade show,
Speaker:I love to listen to podcasts,
Speaker:listening to other entrepreneurs,
Speaker:listen to other businesses successful or not.
Speaker:And just learning from their experiences.
Speaker:I listened to a great podcast about three,
Speaker:four weeks ago about Joe Malone,
Speaker:the woman who,
Speaker:you know,
Speaker:everyone knows Jo Malone perfume.
Speaker:I did not know her backstory.
Speaker:I didn't know how difficult her life had been as a
Speaker:child. How she started working at 15 out of necessity per
Speaker:father. I don't think it was in the picture.
Speaker:Her mother was ill.
Speaker:She was supporting her family and happened to work in a
Speaker:sort of beauty area and learned her craft.
Speaker:She also has an incredible nose and a good idea of
Speaker:sense, you know,
Speaker:sense and smells and just learning about,
Speaker:again, not just the growth of her empire,
Speaker:but also her personal life.
Speaker:Because again,
Speaker:to me,
Speaker:they all really meshed together and learning how she overcame cancer
Speaker:or how she had to rebuild herself after she sold her
Speaker:company to Estee Lauder,
Speaker:which seemed like an incredible experience,
Speaker:but she was forbidden from working in the industry for five
Speaker:years. I learned so much from those that I get so
Speaker:inspired by listening to especially other women who,
Speaker:even if they've not been multimillionaires or not had these incredible
Speaker:successes, how they overcame adversity,
Speaker:because when you have those tools in you,
Speaker:you can run a business.
Speaker:Do you recall what podcasts that was?
Speaker:They was playing on the plane.
Speaker:So it was made,
Speaker:especially for the airline.
Speaker:If I can find the links,
Speaker:I will share it with you because it was just so
Speaker:amazing. Perfect.
Speaker:And it's so funny that you just said that because two
Speaker:days ago I got back from vacation.
Speaker:Yes. To Morocco and we flew through Paris.
Speaker:And what did I buy?
Speaker:Some Jo Malone perfume.
Speaker:There you go.
Speaker:So funny that you say That today,
Speaker:my very first podcast interview back.
Speaker:That's So funny.
Speaker:Oh my gosh.
Speaker:You had also referenced earlier Seth Godin,
Speaker:who has a number of fabulous box.
Speaker:So just any,
Speaker:you could pick up any one of them.
Speaker:Yeah. The depth of me,
Speaker:there's a million of them.
Speaker:So give biz listeners.
Speaker:If you're looking for some really solid marketing advice,
Speaker:product positioning and all of that,
Speaker:he would be an author to follow as well.
Speaker:And I know that he has a lot of books on
Speaker:audible because I have pretty much everything.
Speaker:I think I've read every single thing that he's done.
Speaker:And so if you're interested in that,
Speaker:I've teamed up with audible for you to be able to
Speaker:get an audio book for free on me.
Speaker:All you need to do is go to gift biz,
Speaker:book.com and make a selection of any book that's on audible
Speaker:that you would like.
Speaker:Wonderful. All right,
Speaker:Nina, I would like to invite you to dare to dream.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift in our presence and let us know
Speaker:what's inside your box.
Speaker:Wow. Okay.
Speaker:I think for me,
Speaker:my goal,
Speaker:my dream is for the peekaboo potty sticker to be,
Speaker:as you become notice to potty training,
Speaker:as wipes are to diapers,
Speaker:I would love to see it in stores across the country.
Speaker:I'd love to see people just say,
Speaker:Oh yeah,
Speaker:are you potty training?
Speaker:You need to get a potty and a peek-a-boo potty sticker.
Speaker:That would be amazing for me again,
Speaker:because I just think it's such a no brainer and it
Speaker:just changes the game.
Speaker:I'd love to reach a point where I can be more
Speaker:philanthropic will be more giving to organizations.
Speaker:I'd love to reach back and help children with special needs.
Speaker:Again, I have a child with special needs,
Speaker:so many challenges involved.
Speaker:And if I can just take one of those challenges off
Speaker:the table for parents,
Speaker:they have them from having to buy diapers that get increasingly
Speaker:expensive, the larger your child is,
Speaker:then that would just be a,
Speaker:such a joy for me.
Speaker:So giving back to organizations that provide services to families,
Speaker:with kids with special needs,
Speaker:and then also,
Speaker:you know,
Speaker:I have a soft spot for teaching people about early childhood
Speaker:development. As a society,
Speaker:we consider ourselves smarter and clever and faster,
Speaker:and look how little one can do this and look how
Speaker:my little one can do that.
Speaker:But there are some things that just don't change and two-year-olds
Speaker:even if they can swipe through your iPad and find their
Speaker:favorite movie on Netflix are still two year olds.
Speaker:And sometimes we expect too much of them and we get
Speaker:our head of ourselves and that creates conflict.
Speaker:And just teaching people about early childhood development and setting realistic
Speaker:expectations. Again,
Speaker:helping people who need guidance and parenting,
Speaker:just doing something with that would be amazing.
Speaker:I love it because everything you've said,
Speaker:there still sticks right in line with what you've started.
Speaker:You know,
Speaker:it's right.
Speaker:As we were talking about earlier,
Speaker:it's just the same concept.
Speaker:Just a look,
Speaker:a couple of little angles,
Speaker:but still the core is the same.
Speaker:Nina. Is there one single place online that you would send
Speaker:people to learn more about you and about the peekaboo potty
Speaker:stick? Absolutely.
Speaker:They can go to my website and it's www dot peek-a-boo
Speaker:potty sticker.com
Speaker:and they can learn about my product.
Speaker:They can learn about me and my family.
Speaker:They can reach out to me directly or on any one
Speaker:of my social media platforms.
Speaker:It's all there.
Speaker:And then we'll also have all the platforms over on the
Speaker:show notes page,
Speaker:as those of you who have been listening to me for
Speaker:a while know.
Speaker:So you can go take a look at that as well.
Speaker:Nina, super fun to talk to you about this journey.
Speaker:As I said,
Speaker:when I saw you at the show,
Speaker:I was attracted right away to the booth because of the
Speaker:color, but also because of you,
Speaker:I mean,
Speaker:you're so engaging,
Speaker:so entertaining,
Speaker:so fun and that personality and override on top of a
Speaker:fabulous product is a magical mixture.
Speaker:So much success to you as you continue on and may
Speaker:your candle always burn?
Speaker:Where are you in your business building journey,
Speaker:whether you're just starting out or already running a business,
Speaker:and you want to know your setup for success.
Speaker:Find out by taking the gift biz quiz,
Speaker:access the quiz from your computer at bit dot L Y
Speaker:slash gift biz quiz or from your phone by texting gift
Speaker:biz quiz to four four two,
Speaker:two, two.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the ribbon print company.
Speaker:Looking for a new income source for your business.
Speaker:Customization is more popular now than ever brand your products of
Speaker:your logo or prints of happy birthday,
Speaker:Jessica Griffin,
Speaker:to add to a gift right at checkout,
Speaker:it's almost done right in your shop or craft studio in
Speaker:second, check out the ribbon print company.com
Speaker:for more information after you listened to the show,
Speaker:if you like what you're hearing,
Speaker:make sure to jump over and subscribe to the show on
Speaker:iTunes. That way you'll automatically get the newest episodes when they
Speaker:go live.
Speaker:And thank you to those who have already left a rating
Speaker:and review by subscribing rating and reviewing help to increase the
Speaker:visibility of gift biz unwrapped.
Speaker:It's a great way to pay it forward,
