EOS Part 2: Vision with Barry Barrett [RR624]

Part 2 of a 7 part series.

Barry Barrett, a Certified EOS Implementer

As an EOS Implementor in his company, Business With Purpose brings dedicated support to Leadership and Sales teams in all types of organizations, helping them structure the six key components of their business to make it operate with the best processes for their specific industry, using the EOS Model.

Barry’s energy is contagious no matter if he is in a session with a client, giving a keynote address, or rolling up his sleeves in a workshop. Barry is a business coach with his positive mental attitude, incredible work ethic, and determination for excellence, his results-oriented approach is matchless.

Barry is driven, caring, and passionate; traits that he uses to help his clients grow their businesses in a positive way. Find Barry’s other episodes HERE.

Key Talking Points:

• VisionFor every 7 visionaries, there is 1 integrator- that 1 integrator will take your business to the next level. 
• Visionaries need integrators, integrators don’t need visionaries to be successful 
• “Rocket Fuel”- Gino Wickman and Mark Winters- Visionary and integrator relationship 
• Answer 8 questions in EOS to obtain your vision for the future (what are your core values, what is your core focus, what is your 10-year target, what is your marketing strategy, what is your 3-year picture, what is your 1-year plan, what are your rocks, what are your issues?) Answering the 8 questions comes from your team members as a collective group- employees buy into your business. Change “I” thinking to “we” thinking. 
• Core values exist in your organization they just need to be discovered. Starts with the business owner but includes the entire team.Integrity as an owner- integrate what you say with what you do
• Core focus- why and whatWhy-purpose, cause, and passion
• 10-year target- large goal, chase the horizonEnergize yourself and others around you
• Chase the lion, don’t run from it
• Marketing strategy- Marketing is “catching ears and eyeballs,” sales is “converting once they are caught.”
• “This list”- target marketing for best customers (geographic, demographic, psychographic) 
• 3 uniques about your business- start by asking your customers. What do they want? What would they say about you?
• 3-year pictureHas revenue/profit/measurables
• What does it look like? 
• 1-year planWhat must happen THIS year to hit the 3-year picture and 10-year target?
• Actual goals 
• RocksBig things that must get done in 90 days in order to hit 1-year plan
• How do you add rocks, pebbles, sand, and water to a bowl as full as possible? If you add rocks, pebbles, and water first then sand last the water will overflow. The rocks in the bowl are the most important.
• 90% of people live each day in the “important urgent” category and barely spend time in “important and not urgent.” Leadership is “important and not urgent” because you are working on your business instead of in your business. 
• Issue list VTO- big issues that can’t be handled this week or next week or next 90 days
•  Level 10 
• Shared by allShare once a quarter with your entire team- where the business is, where it is going and how to get there. 

Resources:

• Thanks to Barry Barrett for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Find every podcast episode HERE.
• Every episode segmented by Series HERE.
• Key Word Search HERE.

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