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University of Adversity - Lance W Essihos EPISODE 286, 4th January 2021
#286 Sterling Hawkins - Why Seeking Discomfort Is Necessary For Innovation
00:00:00 00:41:36

#286 Sterling Hawkins - Why Seeking Discomfort Is Necessary For Innovation

Joining Lance for 2021’s second episode, we have a TEDx speaker, keynote speaker, and creator of the 5 #NoMatterWhat Systems, Sterling Hawkins. From founding one of the world's first personalized marketing tech companies, he has gone on to be involved in the launch, growth, and investment in over 50 others. Today, Sterling works with prominent startups and Fortune 500 companies to teach them the keys to breakthrough growth regardless of the circumstances. His approach is the subject of an upcoming book and is already featured in media like Forbes, Fast Company, and the New York Times.


[00:09:15] Why Adversity Is Good For You

[00:15:20] Discomfort Leads To Opportunity

[00:20:46] Being Scared To Share Your Truth

[00:27:34] Characteristics of Successful People

[00:40:37] Overcoming Intense Fear and Facing Your Discomfort


Sterling says, “Having adversity forced on us really makes us see what we have to be grateful for, so choose gratitude.”

Connect with Sterling Hawkins:

●. Follow Sterling on Facebook. Twitter, Instagram, LinkedIn

● Find Sterling on his website

● Join the #NoMatterWhat community group!

● Nab a copy of Sterling’s FREE 10-Day Challenge to


Connect with Lance: 

● 📱 Connect with Lance on Facebook, Instagram, or LinkedIn

● 📺 Subscribe to the University of Adversity Youtube Channel 

● 📧 Email Lance at lanceessihos@gmail.com

About University of Adversity Podcast

Learn how to shift your perspective on adversity by understanding that although adversity may feel like your worst enemy, it is actually your greatest ally. My mission is to connect with unique and inspiring individuals and showcase their journey and what they have gone through in order to become successful in their lives. Tune in three times a week with Lance Essihos for your gold-filled lesson of inspiration, resilience, and bravery. Don’t forget to subscribe!