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[SGC 34] Build Authentic Relationships to Organically Attract New Coaching Clients w/ Guest, Jillian Beck-Rogers
Episode 344th January 2024 • She's Got Content • Melissa Brown, MD
00:00:00 00:34:49

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If you're looking to enhance your coaching business and build meaningful relationships with your audience, this episode is a goldmine of inspiration and actionable tips. My guest in this episode is also a guide by your side for building a new relationship with food and exercise!

Jillian Beck Rogers is a certified health and life coach. She specializes in helping busy professionals break the habit of comfort eating to create new relationships with food, regain their health and energy, and love their bodies.

Jillian shared valuable insights on stress eating, the impact of stress on your eating habits, and the importance of addressing underlying issues rather than using food as a crutch for relaxation.

She also discussed her strategies for acquiring new coaching clients, which include leveraging social media, networking, and participating in local activities and women's groups.

We dove into the world of social media, with Jillian sharing what's been working for her on IG. She emphasizes the power of genuine connection, personal stories, and well-written captions to drive engagement with potential new clients.

Don’t Miss Inside This Episode:

The importance of mindful eating: enjoying food or feeling comforted by it is not inherently a bad thing.

Effective strategies for acquiring clients that don't always look like business networking: leveraging local activities, women's groups, and social media for a fun and low-pressure approach.

The value of genuine engagement on social media and the importance of personalized communication in building authentic relationships that organically lead to clients self-selecting to work with you.

Creating impactful content for your coaching businesses, including sharing personal stories, well-written captions, and experimentation with different post formats on Instagram.

The value of using personalized video messages in emails to build relationships and trust with potential clients.

Links and products mentioned in today's episode:

Bombomb video messaging

Alternative to BombBomb that I use: SendSpark.com

Use coupon code SCALEYOURSELF to get a 10% discount on SendSpark.com

Marisa Corcoran, the founder of The Copy Chat and The Copy Confidence Society.

Book recommendation: Atomic Habits by James Clear.

Get your free copy of Jillian's 9 Healthy Snack & Breakfast Ideas for Meal Prep

About Jillian Beck-Rogers

Jillian Beck-Rogers is a Certified Health and Life Coach whose mission is to help busy professionals stop turning to food for comfort and start loving their bodies again. She helps people transform their relationships with food and exercise so they can have the energy and confidence they crave.

Jillian's Website

Jillian Health & Wellness

Connect With Jillian on Social

Find Jillian on Instagram: @jillianbeckrogers

Jillian on LinkedIn: @jillianbeckrogers

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

Check out these social media sites:

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Instagram

Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook

Thanks for listening!

Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.

Please leave feedback or questions about this episode in the comment section below.

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Transcripts

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Hello there, content creators. You're listening to the She's Got

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Content podcast, where it's all about creating content for

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your coaching business. I'm your host, Doctor Melissa

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Brown, and I'm here every week to help you get your content

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out of your head, out of your heart, and out there into the world

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where that information and your services can impact the

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most people. Get ready to take notes today, and

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then Take action, content creators. Let's dive in with

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today's episode because you've got content to get out

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there. Hi there, and welcome back to another episode

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of the She's Got Content podcast. My guest today is

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Jillian Beck Rogers, A certified health and life coach.

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Jillian is on a mission to help busy professionals transform

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their relationship with food and exercise so they can

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have the energy and the confidence they crave. I

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was talking with Jillian a while back about how she attracts clients at her

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business, and one word stood out. Relationships.

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So even though Jillian is not a relationship coach per

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se, that's what She's all about building

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relationships with referral partners, potential

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and eventual clients, and helping her clients

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Redefine and build healthy relationships with food

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and exercise. So I invited Jillian to come on

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the podcast to talk about relationships and inspire

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you to build all kinds of relationships in your coaching

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business too. Welcome, Jillian. Hi.

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Thank you for having me here. Oh, it's my pleasure.

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I like to get started with just asking A basic

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question, which is really easy to answer. How did you get involved in

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health coaching? That is the $1,000,000 question. So I used

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to actually work in fashion design. Very different from health

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coaching. And I lived in New York City for many years, and I thought

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that's all I ever wanted to do. Realize a few years in, this is

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not what I wanted to spend the rest of my life doing, and what the

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heck else am I gonna do? And after Through a lot of

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soul searching and really looking at what I wanted out of my

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career, what I wanted relationship wise with the people that I was

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working with, What I wanted to put out into the world, I wanted to put

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out more good into the world instead of more s h I

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t, I like to say. Fashion is very wasteful.

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And I looked at all of the things that I really cared about, movement,

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exercise, wanting to help people, healthy eating,

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Turning from a person who does not work out, being a person who does enjoy

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going to the gym, and moving their body, and looking at all of those things

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together and health coaching just really stood out to me. And so

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I became a health and and life coach, and here we

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are. Where did you get your training in health and life coaching?

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I went to HCI. So I got my certification there as

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a health and life coach, and I loved it.

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Awesome. I believe you went there too. Right? I went to IPEC,

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Institute For Professional Excellence in Coaching. Okay. I thought it was

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interesting. Is mostly focused on life coaching. Okay.

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Interesting. So you probably have a lot of insight

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about Corporate life, having spent

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that time in fashion. And just a little

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caveat, my granddaughter is leaving on Saturday

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for art school, and he wants to go into fashion design.

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Oh, how exciting. Yeah. So I'm just

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Curious what your answer to this question is gonna be. Because having spent

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that time in corporate life, what stood out for you

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regarding stress levels? Yeah. I've noticed and I

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think this is with a lot of industries, but stress is

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just the norm. And I think a lot of people wear it as a badge

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of honor, and I'm guilty of this myself. I think

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old habits die hard. I think people like

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to run around looking Extremely busy. Not that they aren't.

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They are. And the more stressed you are, the more

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important you feel and the more, I guess qualified

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you are for doing your job in a sense, and it almost just feels like

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if you're not stressed and running around crazy, then, you know, you need to be

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doing more. So, yeah, it was a very stressful

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environment. There's a lot of cooks in the kitchen as what I found to be

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the case. And it's just a very high stress environment where you're

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just go, go, go. And you may not have a set time

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that you can eat lunch or take a break for a second and things like

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that, so a lot of stress all of the time.

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That kinda reminds me of what medical practice was like for

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me. Oh, yeah. And no set times for meals,

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not time to exercise. If you took that time, it was like,

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well, you're taking away from patient time. It's just it's

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crazy because here you're giving all this advice to the parents of the

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patients because I was in pediatrics, And yet you're not able

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to well, it's very difficult. Let's put it that way. Mhmm. It's not that you're

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not able to, but it's difficult to spend that time for

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yourself to do that self care. Mhmm. Like, all this

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advice for other people to do what you're not able to do

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for yourself. It's hard because it makes you feel, in

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some ways, like a fraud if you're not doing what you're practicing what

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you preach. Mhmm. But I think in some ways, it's good having

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those experiences because it helps me relate to a lot of my clients.

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Because most of my clients, they're not business owners. A lot of them are working

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9 to fives in the corporate world. Some I even know from my past

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career as well. So just being able to relate to

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that Now that I do have a little bit more flexibility in my schedule

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being like a business owner Mhmm. It's nice to be able to relate to that

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feeling of Not having quite as much freedom with your schedule.

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Tell me about what you noticed with this

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high stress lifestyle And the connection with

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this concept of stress eating, relationship with food

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Mhmm. What was it that really stood out About that that you said, okay.

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This is gonna become my mission here. It didn't start out

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with that niche particularly, But I noticed of all the clients that

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I enjoyed I mean, I enjoyed all my clients, but the ones that I

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felt the most filled in helping them make

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their small achievements and their big wins. The thing they all

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had in common was they would turn to food for comfort when they were stressed,

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Bored or had anxiety over something, and the food was

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always just this comfort going back to. Either it reminded them of

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their childhood Or it was just something to help them get through the day when

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they were highly stressed and overcoming that

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feeling of Almost being at the mercy of your cravings and your food

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all the time, overcoming that was such a big win for them, and I really

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wanted to help people with that more. Yeah. I'm sure you

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probably find a lot of people who have that kind of a

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relationship with food in the high stress Industries.

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And coaching can be really high stress if you think about all the

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different aspects of a coaching Career.

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If you're launching a product or you got a new offering

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and that whole prelaunch

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Up to launch time, I can imagine that you probably could

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find a lot of coaches who might be in your

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Niche. Yeah. I mean, definitely. Even for myself, I have

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to watch myself. And I like to say because I'll tell people What I do

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a lot of time, and they'll be like, oh, I'm guilty of that. And they'll

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almost feel embarrassed is the sense that I get, and I almost want

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people to know that Enjoying food or feeling comforted by it is

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not inherently a bad thing. I think that it just becomes more of a

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problem if it's covering up A bigger problem

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underneath, which is probably like the source of stress or a truth you're not

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coming to terms with or something like that, Or it's leading to other health

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problems. If it's leading to unwanted weight gain or you're not feeling

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good about yourself, then it's a problem. Or if you just feel

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like you have zero control over your body and you're just at the mercy

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of your cravings, I think those are 3 things where I say maybe the

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Stress eating, comfort eating is becoming a little bit of a problem,

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and you're right. Coaches are not exempt from that. Like I said, even

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with myself, you know, if I'm launching or doing something where I'm

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nervous about the outcome, I can be highly stressed, and I have to catch

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myself in those moments where if I'm like, oh, I just wanna go get a

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handful of chocolate chips. And I'll be like, okay. So why do I

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want that? Am I actually hungry right now? Do I actually need Have I not

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eaten enough today? Am I actually deficient in some other mineral,

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and that's why I am craving some chocolate right now? That's another reason

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for cravings. Or a big one is I know a lot of people

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turn to a glass of wine every night in order to calm down. I

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typically try not to drink too much during the week. But if I find myself

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wanting to have a glass of wine to relax, and if it's coming off

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of the day where I'm highly stressed Or I feel like I'm using

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the glass of wine to calm myself down, I will not

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have it. I will just entirely skip it because I don't want it

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to be that crutch or that comfort food that's helping me to

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relax. I want to do it in a more Honest and

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healthy way that's actually nourishing me and not just covering up the

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problem. You're right. Coaches can have this problem as well. Yeah.

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Well, So many of those things that you just mentioned, I

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think I can relate to, and I'm sure that a lot of

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coaches and a lot of people that are listening Today can relate to that.

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I'm curious. What's been the best way for you to, up to

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this point, To get clients in your coaching business, where do most of them come

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from? When I really start to think about it, I think the

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2 biggest things are meeting people in real life,

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fashion way and referrals. So

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meeting folks in real life, I do a lot of things locally. I just moved

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to Los Angeles in the last year and a half after Being in New York

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City for eight and a half years, and so a

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little bit of a change, but still a big city. And so it

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turns out you gotta go out and find new friends and get to know the

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area. So I've been doing a lot of women's groups and Activities

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all over Los Angeles. I do local hiking,

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group activities, and things like that, And I usually tend

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to connect with people on Instagram afterwards. And I don't go

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into a lot of these things looking for clients per se. It's more so to

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make friends and just make Connections, relationships, relationships.

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And I've connected with them on Instagram afterwards, and some of those

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pan out to be people who are looking for Some help and are

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interested in a health coach, and having my content on Instagram has

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been very helpful for them to connect with me further. I had a girl

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that I was just having dinner with. We were just being friends. I had

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no idea she was interested whatsoever, and she actually brought it up. Like, can you

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be my health coach and asking me all these questions? And it was because she

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saw my Instagram after. That's how we connected. I actually didn't say at all what

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I had done for my career when we met. So it was

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nice to have that there that she was able to see my content.

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Okay. So meeting people in person, which now, thank heavens, with

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COVID restrictions behind us, Then you can actually

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do that, networking in person, if you will. And it

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sounds like you just incorporate your networking into your

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daily life because some of these groups that you're actually

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meeting people who are potential or eventual clients,

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These groups are not necessarily a business networking

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group. No. And I do a lot of networking that are more

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business related as well, and I've met people through their connect with them

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further on social media and take it from there. But, yeah, a lot

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of these are just fun things that I do because I'm very big in trying

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to have fun in my business. There was a period in my last career where

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I wasn't having fun anymore, and I know business is not all

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fun, but I want to have a good time. So I feel

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most genuine In making those relationships,

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when I'm doing it in a fun way that's low key, low

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pressure, and doing, like, a fun activity Or getting to know my

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city. Yeah. A lot of these are not business groups. They are just

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fun activities for women Here in Los Angeles.

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That kinda reminds me oh, gosh. It's probably going back.

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Maybe close to 10 years ago, there was a woman who started this thing called

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Staycation, and it was

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day activities in the area where people could all get

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together and do something fun, and it was a networking

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disguised as fun things that you could do, but it was really networking. And it

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was really popular. It was really a cool event. We

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did things like a bunch of women got together at, like a Bobby Brown

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makeup place, and everybody had their makeup up done. And it was just it was

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like a real cool bonding experience, and I think there was a spa

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kind of a good one. Yeah. And they gave special

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rates for the day for the people who were participating.

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So yeah. Those are the kinds of things where you're gonna meet

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people and you're not really necessarily thinking

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about, oh, okay. I've gotta get clients here. But

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Those relationships are built with activities

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like that. So Mhmm. Yeah. Much more fun.

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Tell me about referrals. How do you get referrals from other

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people who may know someone who wants to connect with

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you? I could probably be more strategic about this in the future, but

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so far, it's just kind of come to me. Sometimes I will reach

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out and ask people if they know of anybody. But the people that have

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come to me actually didn't even necessarily realize that they were a

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referral, But somebody had referred them to me. They checked out my social media.

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They saw what I was about Okay. Or they had joined one of my free

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events. I Did a free wellness challenge that was a few weeks, and that was

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really, really fun. And 1 of the women had joined that, and then we

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started working together afterwards. They get into my world. They see my content.

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They see a little bit more about what I'm about. And

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then we have a call together, and they start Working with me.

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Okay. Well, I'm sure that a lot of the content creators here listening

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want to know, because you've mentioned it a few times about how

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You continue the conversation over in Instagram. What type of content

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do you find helps connect with your ideal client the most? And I'm

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Assuming that most of that would be connection

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through Instagram or social media or

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Fill in the blanks. Tell us how that works for you. Yeah.

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So for me, the most content I focus on is

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social media and email. Mhmm. I have a love hate

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relationship with social media. Oh, don't we all?

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Yeah. Don't we all? And I'm primarily on Instagram. Some

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days I love it. Some days I hate it. But

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I do find I feel like the most genuine version of myself when

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I get to engage on Instagram, and I am

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in that mode of really enjoying it. And I really like to

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focus on putting a mix of personal and professional onto my

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Instagram. I think some people may find that debatable.

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Like, it just needs to be very professional, but I find that

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people go there and find out more about you, but they really connect with you

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more when I'm sharing pictures of my dog or fun

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things that I've done on the weekend. You've got the most cute the cutest

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dog. I'm obsessed with her. So, yeah, I'm trying to not have her completely

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take over my Instagram, but we're getting there pretty close. But,

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yeah, I feel like People get to know you more when you share just

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personal things about you that aren't necessarily business related.

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They like who they're seeing, and they will be more likely to then engage

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with my other more business professional content.

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Mhmm. And I've really had to learn to try to let

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go a little bit about obsessing over

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the vanity metrics and how much engagement I'm having,

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especially when it's how to post or things that are a little bit

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more business forward because

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people may not engage, but, clearly, people have been reading it and refer to it

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because they tell me before they get on a call with me, oh, I Looked

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at all your different posts, and I really resonated with this, this, and this.

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Or they'll DM me in the comments and reply when I said DM

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me call or something like that. Okay. And they'll start a conversation in the

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DMs. So, clearly, people do read it even though, like, sometimes I'd

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never even heard of them before. I had no idea they were paying attention, so

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it's good to just have there and not get obsessed with

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the metrics around it. Well and that kind of falls under

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the category that I Called do the activity and let go of the outcome

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because you just don't know. I had an experience,

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actually, this week where I got an email from somebody

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who responded to an email I had sent out 2 months ago.

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And she said she had been just scrolling through her

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Inbox and the subject line jumped out at

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her. Mhmm. And she read it, and she just hit reply and

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said, I needed to hear this. I needed to hear it today. Even

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though you wrote this 2 months ago, I needed to hear this today, and thank

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you so much for putting this out, for writing it, which

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made my day. I'm so sorry. Like the best feedback to hear?

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Yes. And I thanked her for that feedback because I said you just made my

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day. And that just goes to

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show, we don't know what kind of impact we're making on a day to day

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basis. So just do the activity, let go of the outcome, And

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it's all worth it. It's all worth it. And I will

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admit, I'm not always the best with that, But you're right.

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It's in knowing, like, I tend to I work

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very fast. I'm pretty quick, I would say answering messages,

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answering emails, things like that. But it's good to take a step

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back and remember that other people have things going on, especially

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When you are mostly b to c, like, people have lives. They may not

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answer your email for 2 months, but that doesn't mean that people aren't reading

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it. So that's a good reminder. Right. Right. And then especially if you're putting out

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a newsletter and you're giving valuable information, that type of

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content in your newsletter where you don't Always get responses

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from people. Mhmm. And they may be reading it,

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enjoying it, and then continuing to read it week after week, but

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not necessarily tell you that they're reading it because I've done

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that where I haven't actually hit reply and told somebody, wow. I love

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these emails. I know. I do that all the time. Yeah. I

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rarely do reply. So yeah. It's important to build that

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relationship with the people in the email list, and I I

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think it was Kate Doster who recently said, if you're not sending your emails

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out on a regular basis and you're ghosting the people on

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your list, You can't be building a relationship with somebody you're ghosting.

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So just do the activity and let go of the outcome.

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True. Yeah. Words of wisdom. Right.

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Curious. What tool have you found to be most effective

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for getting clients? Yes. I

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really love BombBomb videos. I mean, I get very nervous before

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I'm about to do them, but I feel so relieved

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And enjoy it more once I just get going. Just doing, like,

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the 1st step and then just getting started is always the hardest

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thing. Mhmm. But I like BombBomb videos

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because I mean, ironically, I don't really actually love video. I'm trying to

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learn to love video Mhmm. And get better with it,

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that I can really I love the

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personal touch, though. Like, it's nice to just be able to have

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somebody hear your voice see your face and give them a personalized

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message. Sometimes I'll even be silly, and I have, like, a paddle with, like, their

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name written on it. So because I remember receiving one of those myself from

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another coach who I actually got that inspiration from the idea. And the

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fact that I saw my name on a sign from this

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Pretty mega coach that she took the time to make a video

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just for me was really huge, and I think

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that personal touch, Yeah. So nice. We're talking about

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building relationships, and, wow, that just puts your know, like, and trust

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factor on steroids. So BombBomb

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I don't know if there might be others that are like BombBomb, but

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BombBomb is that Personalized video that can be sent

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through email. Right? Yeah. That's the tool we're talking about

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here. Yeah. And I know some people who I'm trying to think of what

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another one was called. It's escaping me. But I know some

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people will just send a video message from their phone.

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The nice thing about BombBomb is you can you have to pay for it. So,

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you know, there's that added factor, but you get to track it. You

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can see if they've opened it. They can reply to it. It has a lot

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more metrics that you can gauge if people are actually viewing

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your video rather than it just going out in TV ether, and you have no

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idea if somebody's seen it. Mhmm. So it's nice for that as

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well. I always send a BombBomb video after I have a

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discovery call with a potential client. And if they want to

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think it over, we usually connect a few days later, like, a week. But I'll

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send them a couple of emails in between, and one of them has a little

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video message from me just Talking about what we had talked about in our

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call, what I'm excited about for them, and just a very

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genuine message from me. And half the time, I've had them even

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cancel our follow-up call and be like, I've decided I'm gonna join, and

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just having that personal video really helps people

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Make a decision either way. Individualized attention is

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really, really important with building the relationships and getting people to know

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and like and trust you. I I wanted to ask you when we were talking

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about the content that you put out on Instagram and how you

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make connections with people in your DMs,

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do you have any specific strategies that you can share regarding

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Instagram? Do you post a story every day? Do you do

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Carousels, reels, tell us a little bit more about what you

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found works for you on Instagram. Yeah.

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And I feel like this is something I'm trying to hone

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and learn a little bit better myself and try different things.

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By no means have I mastered the formula,

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but what I have found so far is I do try to share

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my stories as much as possible. I try to share

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more personal things or, like, what I'm eating or, like, I went to

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the gym with my husband and I took a sweaty selfie. Sweaty selfies are something

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that I have A lot of my clients do. Like, when they've done a workout,

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they send me their sweaty selfie. Like, I did it, and it is really motivating

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for them. So once in a while, I try to share A sweaty selfie when

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I've come back from the climbing gym. So I'll share things

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like that in my stories. I try to, every single Monday,

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share a what's happening this week, a story

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and explaining what's on my agenda. Am I meeting with clients?

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Am I following up with people? Am I doing A podcast or other

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things that people can maybe look out for. So I try

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to be somewhat consistent in my stories without feeling

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like I'm just trying to put something out there for the sake of

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putting it out there because then that starts to feel a little bit less genuine.

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Yeah. And then in terms of content, I try to rotate between

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doing just the image posts, a carousel post,

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sharing more information, and then some reels.

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I've found I am very much a writer. I really

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enjoy writing. I'm not as comfortable, like I said, with

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video. I'm trying to get Better with that. Mhmm. So it's very natural for

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me to enjoy writing my captions. Like, that is something I enjoy

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doing unless I'm just not in a creative mood, but

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I enjoy writing out captions,

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and a lot of times, I will just put that with an image

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that I have. And, Yeah. That's where most of my

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content, I guess, comes from is I like to think it out and write it

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out well first and repurpose that into email sometimes

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or repurpose it into a blog post or vice versa,

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things like that. It sounds like there's still a lot

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of Still, there's always a lot of experimentation

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to hone what works best for your

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audience, what works best for you, And come to a balance

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between the 2 things. Right? Mhmm. Yeah. I find

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people really resonate the most when they can see your face. So if it is

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a real or a photo that is a selfie or a picture

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of me with my dog or just doing something where they can see who I

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am, That really resonates the most, I think, with people, and then I

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always make sure to have a well written caption or something that I do wanna

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share with people. Content that I've noticed doesn't get quite

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as much engagement, but I think it's important for it to be there. When I

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mentioned earlier, people will be consuming your Content whether you're really aware of it

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because of the metrics or not. So having things like the carousels where you

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share information Or how to post or use this

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tool or whatever. It may not be the sexiest

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posts, I like to say, We're the ones that get the most likes

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or something like that or the most comments, but people are consuming it, and it's

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important for that to be there. Almost like this. It's

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a more casual version of your website. There needs to be some information

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sprinkled in, but I find the most engagement comes with posts where

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people can really see who you are, see your face, Learn something about you

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as well as how you help people.

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Okay. That's very interesting. Let's just kind of

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Summarize here. We've been talking a lot about relationships

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and how you build the relationships with your referral

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partners, Meeting people, taking that

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conversation over to Instagram, and

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and it sounds like then the next step for you would be a discovery

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call. Yeah. If somebody is interested in

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working with me and having a health coach And just learning more about the

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program, I open it up 4 times a year. I think next year, I might

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do 3, but that's usually when I do my discovery calls for at

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least 4 to 6 weeks. It's a free discovery call. It's

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almost like a sampling of free coaching as well as

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learning about the program. Okay. So

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your program is a group program, or is it all 1 on 1?

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No. So it's all 1 on 1, and it's month to month Health

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coaching support. You can do it for as little as I think 3

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months is my minimum, but I always tell people, give yourself the

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gift of a long term commitment because, generally, you're

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gonna see the most traction and the most change if you

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stick with it for, I would say even at least 6 months depending on

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what your goals are, but a lot of my clients have been with me for

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a year, if not more, or going on a year. And they've

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just been growing a lot. And it's just a great relationship to be able to

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do it month to month and have that support for as long as you need.

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Ongoing support. Alright. I have this

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little section in the podcast interview where I ask

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a few questions that I call fast on your feet questions. Oh,

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boy. Don't overthink these questions, but I just wanted to

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help The audience here get to know you a little bit better.

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So here we go. What's the best business advice you've

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ever been given? Well, I mean, I guess I would say this seems very appropriate

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for what we're talking about, but, honestly, I would say, and this

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is Probably from every business coach I've talked to,

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but most recently, I would credit it to Marissa, is

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really building community and relationships is the

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most important thing. I think especially in the beginning, you have

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this mindset of, well, I can do it all myself, and I can do

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this on my own. And I wasn't leaning into

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relationships quite as much, and it was so lonely, and it

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just was a lot harder to grow. So really leaning into

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relationships with your peers and other people you can

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collaborate with, other coaches, Leaning into other business

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coaches and people that can help you to grow as well as the relationships you're

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building with potential clients as well. Building relationships is honestly

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just the number one thing that you need to focus on. You can't do it

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all by yourself. That's for sure. Oh, that is so

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true. And just to clarify, it's Marisa Corcoran that were that you were talking

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about. Right? Yes. The lovely Marisa Corcoran. Yes. We both

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love Marissa. Second question. What's a favorite

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book? Personal growth and development, business related,

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Or it could be a fictional book. What book would you recommend everyone

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read and why? So I'm trying to become a

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better reader, and I joined a book club this to work

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on that. So I've been reading more than normal, and

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I'm reading I'm in the middle of a book right now that I think is

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great. The book that I would probably recommend

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I feel like this is very basic and every coach is already probably aware of

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this, but Atomic Habits. Oh, yes. It's a

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oldie but goodie, and I use a lot of the

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tools that are in the book and apply them to my

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clients, and it really has helped them achieve a lot of breakthroughs.

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It helps me with building habits and things like that. I think

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it's easy to apply to somebody who's not a coach and is just living a

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normal life. Yeah. That's a great job. Habits is really

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Useful and practical and applicable to your life. Alright. I'm gonna

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ditto that. I love that book. Alright. And then here's the last

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question. If you had 1 takeaway from our talk today,

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what nugget would you want everyone to leave with?

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I would just say that lean into the

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relationships that you have. Lean into

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the People that are already in your circle, be open to making new

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relationships. Go out there and have fun making relationships,

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not necessarily looking to get clients, But just to

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expand your horizons, find a new cute restaurant, have an

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activity that you got to enjoy, maybe meet a few new people,

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Maybe something will come of it. Maybe you'll just make a new friend. Maybe you'll

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find your next client. But just have fun doing it and

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let go of the expectation or the outcome that's attached to

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it. Oh, such a mic drop

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moment right there. Alright. I know that there are gonna be people

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who would love to connect With you further. So how can people

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make that further connection with you and learn more about your work?

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You can follow me on Instagram. That's primarily where I'm at

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at Jillian Beck Rogers. I'm also on LinkedIn. Not

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quite as active on LinkedIn, but follow me on Instagram. And

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then I have a free gift that you can get on my website or

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through the link in my Instagram bio. It's my 9 healthy snack

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and breakfast ideas. It is full recipes and really

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cute little illustrations that I did myself, but it's a fun

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yeah. It's a fun thing you can print out, and the idea was for it

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to be kept in your kitchen, and it has the full recipes

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for very simple, easy breakfast and snack recipes that you can

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make ahead for the week So that if you are busy and

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running around, you can have these things to keep your blood sugar

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from spiking and keep your energy up and feel really good in your

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body and have those ahead of time. And you can grab

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that at jillianhealthandwellness.comforward/snack

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Dash breakfast dash ideas. And it's my 9 healthy snack and

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breakfast ideas. Beautiful. Okay. I'm gonna put all of

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those links where you can connect with Jillian. That'll

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all be in the show notes, so don't have to worry about writing it down

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right now. Just Make sure that you look into the show notes and get all

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the connection links and the link to get

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that 9 healthy breakfast and snacks

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From Jillian. I can't wait to look at that because I wanna see

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your illustrations too. I had a lot of fun putting it together. I love

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writing recipes, but Doing the illustrations with it was just so

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I try to incorporate fun into what I'm doing. Yeah. Yeah. That's how I do

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it. Absolutely. Awesome. Well, Thank

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you so much for all this great information, Jelaine. It's been such a pleasure

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having you here on the show today. Thank you for having me. This is really

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fun. And thank you all for tuning in to this

Speaker:

episode of the She's Got Content podcast. And remember,

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you've got a mission to reach the people you're meant to help. Getting

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your expert content out of your head and out of your heart

Speaker:

and out there into the world is the way you'll accomplish that.

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You've got content. Be sure you're sharing it everywhere. See you

Speaker:

again next week. Thank you for tuning in to this episode

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of the She's Got Content podcast. I hope you got at least 1

Speaker:

nugget to take action on this week. If you got value from

Speaker:

today's episode, I would be so grateful When you leave a 5 star

Speaker:

rating wherever you listen to podcast, it only takes a second, and it really

Speaker:

helps me get my message out to impact even more people so they

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can, in turn, keep the ripple going. If you're listening on Apple

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Podcasts and leave a review of the show, it would really make my

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day, and you just might receive Steve a shout out on the show as my

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content creator of the week when I read out your review. And

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last but never least, if you want an endless supply of just right

Speaker:

ideas For content you can write about for your blog post,

Speaker:

your emails, your videos, podcast episodes, all the content

Speaker:

things, then you wanna head over to my website at she's got

Speaker:

content.comforward/content, and pick up your free

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workbook. Never run out of content ideas. Look for that link in

Speaker:

the show notes today along with the other links mentioned in today's

Speaker:

episode. Until next time, content creators. You've got an

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audience waiting to hear from you, and you've got content to share with them.

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Stop being the best kept secret and make a bigger impact when

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you've got Content out there in the world.

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