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Mastering The Art of Marketing Through Storytelling with Jarie Bolander #221
Episode 2215th January 2024 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:31:13

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Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses. 

With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.

In this episode we cover:

  • 00:00 - Intro
  • 01:14 - Jarie's Engineer Journey to Marketing
  • 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
  • 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
  • 10:58 - Crafting Compelling Stories in Marketing Framework
  • 16:32 - Insights from B2C Tactics for B2B Marketers
  • 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
  • 24:40 - Jarie's Favorite Activity To Get Into a Flow State
  • 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
  • 26:17 - Jarie's Biggest Challenges at Story Driven
  • 27:15 - Instrumental Resources For Jarie's Success
  • 28:13 - What Does Success Mean for Jarie Today
  • 28:56 - Get In Touch With Jarie

Get In Touch With Jarie:

Jarie's LinkedIn

Story Driven Website


Stéphane Nasser


Story Driven Decks by Jarie Bolander

The War of Art by Steven Pressfield

Loonshots by Safi Bahcall

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