Commercial viability means that the podcast has to pay for itself. It’s a business term because, for many, podcasting is a real and commercially viable business.
Instead of asking “How do I grow an audience for my podcast?”, rephrase the question to “How do I grow a podcast for my audience?”
That change in thinking is at the core of what commercial viability in podcasting means. It starts with having an understanding of an audience and then building something that that audience wants.
But what if you don't have an audience? What if you just have an idea for what you think might be a really great show? Common advice is “just start!”. But that leaving a lot to chance. No, it’s leaving everything to chance.
A better option is to put viability first. Take your idea to the audience before you start the podcast. Once you’ve identified the audience, shop your idea around with that audience. Ask them questions. Do interviews to make sure your idea can be crafted into a podcast that the audience truly wants and is something worthy of adding to their busy lives.
And if so, go build that podcast!
I’ve more thoughts spurred from talks given and conversations had at Podcast Movement Evolutions 2020, so watch this space over the next few days.
In the meantime, go toRateThisPodcast.com/podpont and leave a rating for the show. And one way to make sure that I bring you more ideas to help with your shows’ commercial viability is to visit BuyMeACoffee.com/EvoTerra. Finally, if you have questions about your business podcast and its own commercial viability, get in touch. I'm sure I can help. Reach me at firstname.lastname@example.org or go toSimplerMedia.pro to see a list of how we help businesses all around the world.
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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.