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241 - Proven NEW Product Development Launch - Valuepreneurs - Steve Waddell
Episode 2411st January 2024 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:26:42

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If you are launching a new product at a Trade Show, this is a must listen interview!

Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.

Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, 'Valuepreneurs.' This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship.

Steve and Jim discuss:

-- The key concepts and methodologies from my new book, 'Valuepreneurs,' which delves into the Value-Driven Product Development (VDPD) process

-- Enhancing the success rate of new products across diverse industries

-- The critical stages from ideation to market launch

-- How to launch new products at trade shows and exhibitions, where product innovation and effective development strategies are crucial.

-- And much more!

Learn more about Valuepreneurs:

-- Webiste:

-- Online Community:

-- The 2024 Valuepreneur's Idea to Product Summit:

Connect with Steve Waddell:


-- Book website:

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Mentioned in this episode:

Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit