Shownotes
Get ready to ship! Yes scaled MF’d business models still work. Sell in many countries and be willing to really do the work. Don’t just say it, show it! Conrad has figured out that hard work, and knowing your abilities is the secret to success. After all it beats a 9-5 or especially a 4-12!
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Conrad: [00:00] And, uh, some results first or someone locations, you’ll see that it’s gonna work. If it doesn’t work, you know what to be last, if it does work, what have you gained, you know, risk, reward. It’s, it’s a, it’s a very good ratio of that way.
Cool voice guy: [00:11] Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.
Stephen: [00:25] He wanted to talk a few moments about some sponsors scope from several labs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? If you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology, when it comes to Amazon right now, they are just crushing it with all their products, but scope allows you to get that listing right, get ranked for those key words as fast as possible. Therefore you get the sales. So go to sellerlabs.com, forward slash scope.
Stephen: [01:14] Use the code word momentum, save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from seller Lamson. And it’s a very special group. Had been very. I’ve been very fortunate to be connected with them. And again, I look over time they delivered every single time. You know, same thing I can say for Karen from solutions for ECOMMERCE. I mean, she’s been carrying my account for a couple years now. Um, and our account, my wife and I, and she really does handle things for us.
Stephen: [01:55] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah blah. This UPC, Nita poom modified adjusted. And again, the communication’s been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this, Steve. Hey, you gotta do this. So, you know, we have those challenges too. And that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time to do, you know, Karen also does listings for Ebay. Yep. Lots of them. So if you want to build out that channel, which of course you should, it’s q four, you should be selling everywhere.
Stephen: [02:39] You can, um, Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50. But more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well, guess what? If you haven’t, they’re coming. You want to get that inventory right and she can help you with that. You gotta tell her I sent you again solutions the number for ecommerce forward slash momentum will get you into that. Save the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away and I don’t want to miss my coach when it comes to retail arbor online or when I have a question and I do.
Stephen: [03:19] Not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby because why? Because she’s really. She is a coach. I mean, she’s really phenomenal, but she also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads, the number of, uh, agreed to amount that you’re supposed to get. She at least she usually gets to those in the four days. And then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to end, the best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions. I saw. Hey, I got, um, I got to the dreaded letter about a brand.
Stephen: [03:58] Here’s the, here’s the way you approach it. Hey, receipts. Um, how do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it. And it’s phenomenal. So it’s Gay Lisby. He’s made a million dollars selling. Um, I’ll have the link in here. You’ve got to use the, my, my link and it does help me. I don’t want to say it that way, but um, it’s part of amazing freedom with Andy, slam inslee, Iran, Hirsch corn, and nate’s lamins. So, you know, you can trust. Okay. So come out to the website, take a look at it, and you will get a savings and you can get two weeks free right now only through my link. You get two weeks free. Try it. You don’t like it? I get it back off. But right now is the time to make money.
Stephen: [04:41] Get cash flow going right now. And so join you. Get two weeks free. The only way you’re gonna get the two weeks freeze. If you use my link, it’s on this episode. Come on out and give it a try. You will not be disappointed. Again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 358. Conrad Mcgill. Get ready for the Irish thunder. I’m calling them that term. He has got an accent that will make you say, Whoa, he’s got a business that will make you say, whoa. He’s got a perspective that’ll make you say, whoa. I’m one of one of the most humble and very cool people that I’ve talked to in awhile because he just knows who he is and not in an egotistical way.
Stephen: [05:28] He’s just, I mean, he drops wisdom and he’s got a kid, his oldest, him and he dropped so much wisdom to an old dude like me. I think you’re going to find so much value, especially at the end. He just dropped some things in perspective I had never thought about, but man, it just changes my whole attitude. My whole day is different because at the time I got to speak to Conrad and man, I am so much better for it and I think you will be too. Let’s get into the podcast. All right. Welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because he has come a long way. He is. He has traveled I thousand miles maybe. Yeah. It’s got to be a thousand miles all the way from Northern Ireland to beyond with me. Conrad Begin. Welcome Conrad. Steven. Well, you didn’t quite get here. Um, although the weather is pretty similar. We’re light today. We were just measuring whether it’s cold, miserable here in Pennsylvania. It’s cold, miserable and dark in Northern Ireland. Right.
Conrad: [06:22] Good, good, good. Well, or for buying online.
Stephen: [06:25] Yeah. You know, you said that in Pretoria and I was thinking about that. You, you are absolutely correct. I’m thinking about a bunch of things because you’ve got a great background and I can’t wait to get into it because I think that really lead you where you are. But understanding customers, is that natural for you?
Conrad: [06:42] Uh, not so natural, but you know, I think if you can understand by green Taylor or something while they were putting load, you can kinda understand about more what you should be putting a customer’s buying. I understand trans and what they’re buying in Selmer, what they’re buying them. Walter, what’s kind of like an all year writing product. I do understand that very well. But uh, it’s just, you know, I learned that myself, you know, it’s kind of comes natural abruptly.
Stephen: [07:08] So it’s self taught when, when you think about your business, how much of it is seasonal? Um, and intentional seasonal I guess is the right way to say it with meaning that you’re, you’re stocking up because you know, it’s q four and these particular products of the brands that you, you’ve created because you’ve created quite a few brands. That’s what sells this time of year and then Easter or whatever other holiday is different. How much of that?
Conrad: [07:31] Uh, it’s hard to say, you know, I don’t really can’t really measure it, but I’ll go on this summer items and they’ll usually, I’ll not go to search. For example, if one of the Christmas, I’ll not go to suffolk on the kind of Christmas trees, Christmas lights because they’re their dad’s stock after Christmas. And yet if you don’t say all, like that’ll be another year. You’re holding them. So try and do gifts and stuff that will sell all year round. What I would say probably about 30 percent, you know, Christmas and stuff like that. That’s the only kind of seasons I would. I wouldn’t ask somebody in Halloween, I wouldn’t mess about Mahler’s day or less stuff in the warehouse that could sell for mother’s Day and could sell a all your engine out.
Stephen: [08:13] Well, it’s very logical. So even though that there’s an opportunity, it’s such a limited opportunity, why not go after the bigger opportunities? If you’re limited in time and you value time, that makes a lot of sense.
Conrad: [08:25] Yeah, true, true, true, true. Go ahead.
Stephen: [08:28] Well, no, I was going to go back and I want to get your story because this is clearly not what you’re supposed to be doing. Conrad. You’re supposed to be in a kitchen somewhere to do. You are a chef, so walk us back. Walk us back. First off, why a chef? What was it that led you there?
Conrad: [08:44] Yeah, I like cooking, you know, a out. I’m dressed and I had a lot of jobs to work as a join. Our work was a bradman and worked as a shooter. Mana worked on that care home, know quite a lot at jaws, whether they enjoy cooking. It was one thing I don’t enjoy and I had no interest and I thought like the job, uh, was, you know, because menus are always changing and stuff like that. It sets never came like a mundane job. Uh, I just find it interesting to be fair.
Stephen: [09:09] Hmm. And so you liked the changes that were made, you like the, uh, kind of the, the, the fact that it wasn’t a, the same thing every single day.
Conrad: [09:20] That’s what Donna, for me, you know, even even if you know, say it was seasonal, your main, you would have been like a spring menu even at the end of the spring, uh, you would have started getting about Canada federal, you know, and he would have been glad to see the new menu change. It would’ve been just like a work in Canada at the front place. Not so much the police, but just a new way of working.
Stephen: [09:38] Was it the, was it the, uh, the fact that you got to create things or figure it out or the, they, the hectic pace of it. What was it that was really attractive to you?
Conrad: