#046: Janne Strommen about wool's important role at Devold of Norway
Janne Strommen, Head of Marketing at Devold of Norway, talks about the company's long relationship and history with wool. At the same time, Janne talks about the importance of not dwelling in history but instead constantly improving the product as well as the supply chain. She shares insights about the company's new project called from Sheep to Shop. A traceability project linking the consumer directly to the wool grower. She also shares how the company is using social media as well as influencers to position Devold to the outdoor loving consumer.
About Janne Strommen
Janne Strømmen is the Head of Marketing at Devold of Norway since August 2015. At Devold she is managing the strategic development of the Devold brand domestic and internationally and has a key role in strategic projects. One of these projects is the further development of the Devold Quality Strategy (“From Sheep to Shop”) and the Devold innovation program. Janne also oversees the development of all consumer communication concepts and leads the development of digital and social media channels.
Prior to joining Devold of Norway, Janne held a position as Global Brand Director at Stokke AS, building strong presence and awareness to the brand across Asia, Europe and the US, and establishing social media as one of the key communication channels internationally –creating a direct link from the brand to mothers searching for the best solutions to their newborn.
Janne Strommen studied Marketing and International business in Norway and Spain and holds an MBA in Strategic Brand Management from NHH, Norwegian School of Economics.
After years of studying and working in other countries and cities in Norway, she returned to her hometown Ålesund, on the west coast of Norway where she has her closest family. She spends all her spear time in the outdoors together with her partner and their friends, either snowboarding, mountaineering, skydiving or horseback riding, and they love traveling and experiencing the great outdoors of other places around the world.
Connect with Janne Strommen and Devold of Norway
Devold Sheep to Shop website
Devold of Norway Facebook page
Devold of Norway Instagram page
Key Time Stamps
[spp-timestamp time="01:36"] About Janne Strommen and Devold of Norway
[spp-timestamp time="02:23"] Products at Devold of Norway
[spp-timestamp time="03:50"] Company history of Devold of Norway
[spp-timestamp time=""05:01] How wool is part of the Norwegian culture
[spp-timestamp time="07:49"] Brand values of Devold of Norway
[spp-timestamp time="11:42"] What did Janne Strommen learn when visiting sheep farms
[spp-timestamp time="13:17"] Challenges of becoming fully transparent and traceable
[spp-timestamp time="14:47"] Consumers are interested to know how their brands are made
[spp-timestamp time="16:52"] Is there a difference between European and Norwegian consumers?
[spp-timestamp time="18:24"] Is there a difference among consumers of understanding wool?
[spp-timestamp time="20:37"] What role does Social Media play in Devold's marketing strategy?
[spp-timestamp time="22:20"] Which social media platform is doing well?
[spp-timestamp time="23:34"] How Devold uses Instagram and Facebook
[spp-timestamp time="24:25"] Brand ambassadors of Devold of Norway
[spp-timestamp time="25:55"] How to connect with Devold of Norway