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Digital Discussions Unfiltered - Lorna Scully EPISODE 58, 9th June 2021
How to get started with Segmentation in Email Marketing
00:00:00 00:15:13

How to get started with Segmentation in Email Marketing

In today's episode, I talk about how you can start using segmentation within your email campaigns. It's pretty important.

89% of business currently do not use segmentation within their email strategy and that's crazy! I cover what segmentation is, why it's important and some examples of how it could drive some real results for your business.

Ps. Don't be like ASOS. (You'll have to listen to the episode to find out what I'm talking about 😉)

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