Shownotes
Nathan has a real enthusiasm about him. You can’t help but get excited when you talk with him. I love how in this episode he talks about using his built up (not mature) business to offer services in his local community and how it offsets his costs. Again its not how much you sell that really matters, its how much you keep. Great example of walking the walk and then talking the talk.
Mentioned:
Book recommendation: Power of Now- Eckhart Tolle
Integreship
Sponsors:
Gaye’s Million Dollar Arbitrage List
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Stephen: [00:00:00] When I think my sponsor today they really make the show happen. I just couldn’t do it without them. You know Siller labs in scope you’ve heard me talk about it a ton of times because I’ve used them so many times. The beauty is you know you have a product you want to put the right keywords because it’s all about keywords right when you know that the key word is what people are searching for right. When you’re thinking of buying barbecue gloves what do you put in there that’s what you want to figure out what are people searching for. Well school allows you to do that because you get to see the number one number two number three seller in that category in that group that are similar products you get to see what their words are. Well that’s the key. There’s no reinventing the wheel here.
Stephen: [00:00:40] You’re going to take advantage of this information that’s available that scope presents for you. Tool was very inexpensive. They’re going to give you a couple of free keywords you got to give it a shot. So labs dot com solar labs dot com forward slash school use the code momentum to save 50 bucks say 50 bucks. Give it a shot. Give it a trial. Get some free keywords and see what you can do. Remember I also use it on my wholesale accounts or if you do bundles even better because you could take the keywords for each of those products in the bundle. Figure out the best and put it together several labs dot com forward slash scope use the code word momentum when it say thank you to Karen Larcker from solutions for e-commerce prepaid and a great account manager.
Stephen: [00:01:26] Yes you’ve heard me say a bunch of times but I mean it because our Q4 was spectacular because of all the variations for a particular line we had that Karen entered. Seventy eight of them I believe and now I’m adding a bunch more because we’re not done. I mean it’s Tom a year going to sell right into January February and March. So she’s getting ready to add a bunch more. That’s the power of having that team member. That team works overnight. Quite frankly they work different hours than I do. She sends a file she’s XTI fill in these particular fields shoot it back to me and boom they get it done and you get it and fast and it just as allowed us to grow. It’s that silent team member they don’t call us sick they just handle things solutions.
Stephen: [00:02:08] The number for e-commerce dot com slash momentum’s going to save you 50 bucks and she’s going to do that all important inventory Health Report. She only does that for my listeners only through this deal. You’re going to save 50 bucks and you’re going to get that inventory Health Report solutions for e-commerce dot com slash momentum. Get ready for them too. Here now is the time. Very excited. Hill coming up pretty soon and she’s going to talk to you of why it’s so important to get ready for 2018. Hey Gala’s B’s group. That was awesome this quarter and I can’t believe the stuff that was posted in there I saw so many people have so much access and credit her group with having incredible success. Yes it’s still close. However they’re letting you get in through my link on only my link.
Stephen: [00:02:55] And so I have a link out on this episode that will allow you to click through and get on the waiting list and guess what you’ll get right in. So it’s a special list. The other thing which is cool is there’s so many people learning because gays a teacher was a teacher still a teacher in this world now and we’re very lucky to have her. And so gateless group it’s awesome awesome group. Send her a note that I sent you. And you’re going to get in and it’s just going to set you up for real success for 2018. I don’t want to miss Go Daddy because they’ve been so good to me. I just so excited that they’re a sponsor of the show because I bought so many domains through them and it’s so cool. So if you go to try go daddy dot com forward slash momentum.
Stephen: [00:03:35] You’re going to save 30 percent off your purchase eco daddy. I’m going I want to go back and do my purchases over because I’d like to save that 30 percent. Hello. But I am getting ready to buy a couple more domains again. When I see a big idea or if I’m bringing a brand new market I’m buying that domain. You’d be a fool not to so try go daddy dot com forward slash momentum save 30 percent. Awesome. And finally today grasshopper the grasshopper is the app you put on your phone so you can run your business from your current cell phone. Don’t add a second cell phone appear larger when it’s put a low call vanity number if you want or a local 800 number to make you appear a little large on what you are.
Stephen: [00:04:14] Had the phone forwarded to your current cell phone how it forwarded to voicemail habit forwarded to your reps work in other countries for your UVAs. You have all those options and it’s just try grasshopper dot com forward slash momenta and you’re going to save 50 bucks. Try grasshopper dot com slash momentum. Welcome
Cool voice guy: [00:04:35] to the e-commerce blog where we focus on the people the products and the process of combers selling your host Steve Peters that.
Stephen: [00:04:47] Welcome back to the e-commerce momentum podcast. This is episode 266. Nathan Bailey 266 last time Nathan was on was number 78. Incredible incredible that it’s been that long ago. Go back and listen his story because it’s really a compelling story and you’ll understand why he’s so enthusiastic. It’s just he invests a lot of time in personal development and I think it’s so powerful. It’s proof. And you’ll hear his success and we get into some of his success this year. I wanted to have him on. To help us kick off 2008 team because I think he’s one of the better examples of somebody who’s willing to invest and what was very cool to find out and I didn’t know it is what he’s done different for his business and what a change it’s made for his business. I think it’s powerful stuff and I think it’s a great example.
Stephen: [00:05:39] When you look at what’s going on and you see the change is coming this is what allows someone to persevere and we spent some time talking about perseverance. Very exciting. And I want to qualify this. I I’m letting them pitch their stuff. He sells he’s a coach’s coach. He sells coaching services. That’s what he does. I let him pitch. I do not benefit but I believe in buying time I bought time from a lot of different places. And I just think it’s the shortcut if you surround yourself with the right people so if you connect with them I’m letting him pitch. And those guys are really great at what they do. I’ve had so many of my listeners or my interviews people that I’ve interviewed say that this course this proven Amazon corps has been critical to their success and they give Jim and Nathan and his team credit.
Stephen: [00:06:26] So I agree with that. But again I don’t personally benefit but I think you can benefit. So you know take it for what it’s worth if you connect awesome reach out to them. If not learned something that’s going into the podcast.
Stephen: [00:06:41] Welcome back to the e-commerce momentum podcast very excited about today’s guest because he’s a return guest. But man it’s been a long time and I’m very very excited to have him back on because I think he’s the perfect person to help us get set up for success in 2018. If you don’t have a plan. I guess the good news is you don’t have to worry about that you’re going to fail in it because he didn’t have one right so you’re not going to succeed at it boy if you do have a plan. You’re going to hit these milestones and it’s just so important and I think Nathan Bailey is the perfect person to go through that. Welcome back Nathan.
Nathan: [00:07:12] Thanks for having me Steven.
Stephen: [00:07:13] It’s an honor it’s an honor for me to have you on. You are a coach as coach. You know I love that term because you really do help bring out the best in others who are helping to bring out the best in others. That’s kind of a cool place to be isn’t it. I mean think about that.
Nathan: [00:07:32] It’s yeah it blows my mind every day. Me and Jim Cockrum sit back and just go man can you believe this. You know I mean we become part of this movement. This is the life is changed as we know it sells online or just sells in general has changed more over the last ten years than it has over the last 100 years. That’s
Stephen: [00:07:56] incredible. Now let’s talk about that for a second because you know you used to be hey it’s all relationship it’s grip and grin and it’s me you know getting out pounding. What would they use to say. The shoe leather. Right. Wearing out the shoe leather right knocking on doors. You know mailing letters when I used to sell insurance. It was you know it sent out a thousand letters. Get 100 appointments. No send it a thousand letters. Make 100 calls. Get 10 appointments. Make a sale. That was the math and you had to shoe leather every night out there knocking on doors. Is it different today.
Nathan: [00:08:29] You know it’s different because the world is changing culture is changing people the way they buy things and what they buy in and how they live their life is changing where we are. And that’s the only true constant in life is change.
Stephen: [00:08:48] And the key to being successful in this business is to be able to recognize those changes happening and make that right pivot as opposed to getting left behind. That’s
Stephen: [00:08:57] a powerful statement. So you know this week Amazon came out with new fees. Right. Just increased fees I mean their costs are going up. You can’t build all this stuff and have all those people working for you and it State of the art without cost going up. However there is a point where it’s starting to get cost prohibitive for certain merchandise right. So having the ability to pivot as external forces right things outside of your control change I think is so critical. I think it’s I mean how do you how do you do that anything. I mean do you sit there and say OK what if. OK here’s my touch point. And what if something impacts that. I mean is that is that the place to start or do you think big picture what where do people get started.
Nathan: [00:09:43] You know that’s that’s a good question because you know one of the questions was asked to me at the conference I’m up on the stage with Brett Bartlett and Jim Cockrum two guys I look up to very much.
Stephen: [00:09:55] And the question was thrown out that if you could go back to the very beginning of starting your business knowing what you know now what would you have done differently.
Nathan: [00:10:07] And that question just really hit home with me and the obvious answer was I would have started building my own brand instead of of building so many others brands over the years only to have them brand gave me or or raise their prices or do you know become a competitor. You know that’s the change that I’m talking about right now in e-commerce in general. Right. We’re seeing the death of the middleman. Now back when I used to go to the Astiz trade show 11 years ago 12 years ago you know the people who you sell anyway now. We don’t want to work with you and only we don’t deal with you. And then over the years always on Amazon. Now we we don’t want to deal with you. Now they’re clamoring to do business with me.
Stephen: [00:10:50] All we want to do business you now so that you know we’re seeing you know sometimes it’s not so much something that you have to do more so than paying attention to what is going on in the world around you and in the environment that you surround yourself with everything from the people you surround yourself with. You are some of the top five people you surround yourself with. And in a changing world that’s that’s crucial. You
Stephen: [00:11:16] know I just had a internet marketer and she was describing about a catalog. And it struck me because when I went I had Heather haven what was her name. So I don’t want to be an episode or two before this. And so you really want to listen to it because she described something that I think is very powerful tied in exactly what you just said. She’s like look just if you put out a catalog was her premises to send your customers a catalog with the merchandise you sell. However also the merchandise that is compatible that is complimentary from your acquaintances that network that you build. So for example I’m selling water bottles and my water bottle. You’re selling sneakers. Well there’s definitely a relationship or yoga mats or whatever. So when I send out my catalog because you and I have this relationship I can say Hey Nathan would you be interested if I put your products in.
Stephen: [00:12:06] I’d like a percentage but I would like to bring you a customer from my customer base if that’s okay. And that relates to that five people that are tight with because you develop these relationships offers you an opportunity. It was like when she said it I’m like oh I had thought about it that way but it’s very clever. And so those relationships what you’re describing that’s where the pivoting can happen because you have something that I could use that I could help grow my business. I can then help grow your business right. And as this continues to evolve we can just keep helping each other propping each other up right further and further rising tide lifts all boats or something like that right.
Nathan: [00:12:48] Jim Cockrum and I we call this gatekeeper marketing. This is one of the spokes in the marketing and that’s kind of what we’re building out right now is training that goes beyond Amazon right. It goes to I mean we are proven ideas formula course coming out with with using Facebook to pull people into your fold.
Stephen: [00:13:07] Right. But you know going out and trying to market everything by yourself right and you’re relying on ads and PPC and this you can’t do that alone. You have to use this gatekeeper marketing strategy. It could be a YouTube person that has a million subscribers that has an audience right where you can create what I call the win win win right.
Stephen: [00:13:29] Their audience wins. You create value add and create an offer where the audience wins where the gatekeeper wins and you win.
Nathan: [00:13:37] You know that’s that’s kind of all I do now is I spend my time filtering out ideas and then putting together those win wins and then finding a way to wrap those those those streams of income around my core business which is selling online.
Stephen: [00:13:53] It makes perfect sense because in the old days. Right. Building your own website was great. But how do you get traffic there. Hence the reason the Amazon the way she described as a catalog where the eBay’s of the world they had the audience so therefore they had the success. But now what you’re describing there too is you can take advantage of Instagram success or YouTube person and market to the right type of product you have the ability to move traffic and it’s pretty inexpensive right. I mean to use to get it I guess it depends on who the celebrity is and celebrities...