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eCommerce MasterPlan - Chloë Thomas EPISODE 175, 9th September 2018
Liam Jennings from Regal Gentleman is back - Facebook Groups, Product Dev and Relaunches
00:00:00 00:26:24

Liam Jennings from Regal Gentleman is back - Facebook Groups, Product Dev and Relaunches

We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth. At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different direction. At that point they had over 2,000 customers, and still have over 200k site visits per month. Intrigued? Me too. In this epsidoe we discuss the decision to stop selling other people's product and start selling their own; why they decided to stop selling altogether for 9 months, and how they've kept their customer base interested and engaged whilst refining the new product.